Is Email Throttling Essential For A Successful Marketing Campaign?

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Is Email Throttling Essential For A Successful
Marketing Campaign?

• By Alphasandesh.com

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Inception

• There are many factors involved in a successful
  email marketing campaign and email throttling is
  one of them.
• Email throttling usually results in enhanced
  deliverability and lesser email bounces. But its
  accomplishment depends on various factors. There
  is no such formula for when, how and who to
  throttle. It is a continuous method of modifying,
  testing and evaluating data, but the attempt
  should be remunerated with a small set of email
  metrics and analytics to apply.

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What is email throttling

• Actually, email throttling is a method of
  controlling the quantity of emails sent to one
  internet service provider or remote server at a
  particular time. Every now and then ISPs obstruct
  messages when a high amount is delivered from one
  sender at one time because they might consider it
  spam.

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Benefits of email throttling

• It is responsible for maximizing the response
  rate to your email campaigns and offer a prolific
  testing base for future email sending.
• Helps in increasing email deliverability
• Reduces spam complaint rate
• Lessens the web traffic bounces

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Increase email deliverability

• The slower you deliver your message, the less are
  the chances that you will be regulated towards
  email frequency filters or blocks. Many internet
  service providers and companies are responsive to
  mail density and adjust their filtering systems
  to feature a higher spam score to messages that
  come in large groups.

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Reduces spam complaint rate

• Likewise, different ISPs check a sender's
  reputation based on the number of unwanted email
  spam complaints that they produce over a definite
  period of time. Yet, again throttling your email
  can help in reducing the spam complaint rate.

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Lessens the web traffic bounces

• Increasing your delivery over time also improves
  the resultant web traffic over time, thus
  lessening traffic bounces and ensuring the best
  website performance for your prospective buyers,
  registrants and users.

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Conclusion

• Albeit you are only sending out a thousand emails
  in your campaign you may see enhanced
  deliverability. The only exemption to this rule
  is if your lists are enormously clean. But, yet
  with a very clean list, you may get even improved
  results by making use of throttling.

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