Four Cards that could change the world.

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• Four Cards that could change the world.
• one Community at a Time

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The Local Heroes and loyalty platform enables
merchants to engage customers
Local Heroes platform enables merchants to

• Track customer behavior and history
• Allow cardholders to earn PlusCounts/Points
  toward rewards
• Reward points based on purchases, frequency of
  visits, or a variety of other criteria that the
  merchant chooses
• Encourage customers to spend more by offering
  bonus points for purchases over certain amounts
• Allow customers to apply their points toward
  future purchases or redeem points for free
  branded merchandise
• Create special promotions, such as members-only
  discounts
• Instantly recognize and reward customers directly
  at the point-of-sale
• Engage customers with real-time promotional
  campaigns
• Overcome slow sales by offering extra points on
  purchases made during off-peak seasons
• Instantly reward customers based on criteria like
  purchase amounts, purchase history, demographics
  and more
• Communicate to customers directly on their
  receipts with customized coupons, bonus points
  promotions or even instant sweepstakes campaigns

45 of consumers spend more money at stores where
they have loyalty cards
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Summary of Local Heroes loyalty program features
and benefits
Program features described in this presentation
include

• Real-time loyalty points program
• Electronic gift cards
• Electronic coupons at POS
• Instant Win loyalty program
• Instant live messaging at POS
• Customer database aggregation and analysis tools
• Local Heroes affinity and community based values

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Real-Time Points Programs and Instant Redemption
at the Time of Purchase
Striving to retain your customers? Want to keep
the most frequent most profitable ones coming
back for more?

• Gather intelligent marketing data that can be
  used to increase their Lifetime value of each
  customer
• Local Heroes Points Programs provide a powerful
  tool to reward loyal customers for making
  purchases
• All points are accrued and/or redeemed at the POS
  in real-time
• Point awards can be tailored to coincide with
  seasonal business cycles. (Double points, bonus
  points etc.)
• You can collaborate with other merchants in a
  shared Closed Loop or Coalition Program
• Provide program participants with the excitement
  and instant gratification of points statements
  each time they use their card (including up to
  360 characters of instant custom messages printed
  right on the receipts)
• Avoid the hassle of producing expensive month-end
  statements for customers

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Stored Value, VIP Gift Cards
Want to use gift certificates to increase revenue
and return traffic? Want to stop returning change
on partially used gift certificates?

• Provide your customers with a convenient,
  branded, stored value or loadable/re-loadable
  Gift Card
• Display the card at the POS or combined with
  other in-store promotions
• Avoid giving cash back on returned merchandise
• Drive greater return traffic - customers are
  presented with a statement, displaying the
  balance available each time he/she uses the card.
  
• Utilize the Local Heroes Gift Card as a stored
  value card, prepaid card, or debit card
• Customers win by having a simple secure method
  of payment while in the customers wallet, your
  business remains top of mind
• Local Heroes will track stored value and
  electronic Gift Cards and can provide information
  on whos buying what and at which location

55 of gift card recipients make more than one
visit to deplete the card 61 spend more than the
amount on the card
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Customized Electronic Coupons at POS
Want to increase customer spending and visit
frequency? Want to elevate sales on specific
items in inventory?

• Instantly direct offers into the hands of your
  most profitable customers or likely prospects
• Enhance your customers satisfaction by targeting
  a personalized coupon that is meaningful to them
  and rewards past behavior
• Electronically track the effectiveness of
  existing promotional campaigns and immediately
  react to market conditions and data that would
  indicate making an change to a program parameter
• Chain retailers/ restaurants can create effective
  cross-sell and marketing programs with other
  cross-sell merchant partners and/or locations in
  the chain

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Instant Win Programs
Could compelling prizes or awards increase your
sales?

• We can custom design a program to be consistent
  with your business cycles and in store trends
• Attract new customers and motivate existing
  customers to purchase more frequently and create
  in store excitement
• Increase customer contact, giving your customers
  a chance to instantly win prizes with every
  transaction
• Reward most profitable customers with guaranteed
  prize at pre-determined spending level
• Reward based on transaction size or spending
  levels attained
• Reward a customer with a Grand Prize during peak
  selling hours

You Have Won a 100 Gift card!
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Instant Live Messaging _at_ Point of Sale
Would you like to communicate pertinent messages
directly with specific customers?

• Our system enables the flexibility to customize
  an instant message by location, day of week, time
  of day, specific promotions and the past purchase
  behavior of their customers
• Instant Messages are electronically displayed on
  the customers POS receipt (up to 320 characters)
  and can be targeted to promote up-coming sales,
  contests and cross marketing opportunities
• Promotion/message change requests are performed
  within 24hrs
• Administrative functions can be made available to
  select merchants through Local Heroes secure
  Network and Intranet triggered User/Merchant
  Interface tools

Setting the industry standard for customer
rewards and merchant loyalty programs. while
leading business into the future through
innovative management of transactional data.
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Local Heroes suite of database aggregation
analysis tools
Our Interactive suite of tools and customized
report engine will enable you to

• Instantly monitor the success of multiple
  programs running concurrently
• Identify the most profitable segments of your
  customer base
• Determine who your top customers are based on
  shopping demographics/ purchase behavior (SKU
  level detail, based on countertop prompt and
  electronic journal matching)
• Accurately judge the effectiveness of direct
  marketing campaigns and adapt them based on
  market conditions
• RFM reports (Recency, Frequency and Monetary)
  segmenting ranking of customer database
• Implement Corporate/ Employee Incentive Programs

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Whats the greatest difference between Local
Heroes and other loyalty programs?
Local Heroes was designed to enhance the
relationship with existing customers and give you
the tools to attract new ones
Loyalty
Affinity
Local Heroes affinity program, affiliation with
active members of local and national non-profit
groups and our online community program bring new
customers through your door.
Most complete, compelling and responsive loyalty
program available. Maximizes sales from your
customer base
Additionally, Local Heroes can save you money on
your credit/debit card transactions as low as
1 of purchases
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Local Heroes GeN X-2 Platform
Connectivity
Payment

• It connects you to a rising group of like minded
  people for social networking
• It gives you access to a directory of value based
  merchants and products
• It creates a coalition of consumers, social
  benefit organizations and businesses

• It allows you to pay for your purchases at values
  based merchants
• It gives you loyalty points for each dollar spent

Gifting

• Local Heroes will donate a significant portion of
  our fees directly to local non-profits selected
  by your customers

Local Heroes aggregates the power of individual
choice into social marketing that works for both
the consumer and the community in which the
transaction takes place
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Local Heroes is a connectivity card, linking
participants to like-minded individuals
Local Heroes cardholders are also members of a
unique organization that uses values as a
membership filter

• How it works
• Members complete an online profile with privacy
  parameters controlled by each user that captures
  areas of personal interest and expertise
• Connect and organize with other local members
  that share similar interests and strategic goals
• Post notices of events to the Local Heroes
  community
• Receive notices of local events that match
  personal interests

Local Heroes membership keeps your loyalty
program cardholders engaged
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Summary of merchant benefits

• Cost effective way to increase sales
• A low cost loyalty program and management tool to
  identify and reward valued customers
• Access to aggregate database information,
  including relevant community trends and
  opportunities
• A positive image and cause-related market tool
  that gives back to the community