Yves Bhar

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Yves Béhar

• fuseproject

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design philosophy

• Strategic design plays a pivotal role in the
  ongoing stories of daily lives around the world.
  Its cultural significance can inspire us to
  pursue a better, fuller life.

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history

• Born in 1967, Yves Béhar lived in Switzerland,
  influenced by the German and Turkish heritage of
  his mother and father, respectively.
• Béhar studied industrial design in Europe and the
  US, receiving a B.S. of Industrial Design from
  the Art Center College of Design in 1991.
• He held the position of design leader at
  frogdesign and Lunar design, working with clients
  including Apple computers, Hewlett Packard and
  Silicon Graphics.

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• In 1999, Béhar founded fuseproject, a
  California-based design firm dedicated to the
  development of the emotional experience of brands
  through story-telling.

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• design range includes
• beauty/personal care
• fashion
• sports
• music
• technology

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• Emphasis on
• making objects that are meaningful and personal
• bringing a human dimension to technology
• telling a story and creating brand identity

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A combination of Western and Asian
influence, this shoe concept allows for an
elegant transition between indoors and out. Its
protective exterior reacts to the wearers body
temperature, while the interior layer was
designed to be worn as an indoor slipper.
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from the designer

• To stimulate emotions and touch, is at the
  center of the human experience. As best as I can,
  I try to have both elements in every project.

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from the designer

• Rather than selling a specific idea of what
  beauty is or is not, products will be more
  personal, customized and unique. They will evolve
  with the user, to be part of my life, solving
  individual need.

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fuseproject clients

• HIP holistic beauty
• Hussein Chalayan
• IFF
• Javad positioning systems
• Johnson and Johnson
• Lutz and Patmos
• Matsushita
• McNeil Pharmaceuticals
• Microsoft
• MINI
• Modust Mints
• Movie Beam - Disney

Nike Equipment Nike Inc. Nissan PUIG beauty
group Samsung San Francisco Museum of Modern
Art Swarovski Swissnex Target Topcon Toshiba
180s Alcatel Aliph Birkenstock BMW of North
America Bombay Sapphire Comme Des
Garcons Friend Footprints by Birkenstock Herman
Miller Hewlett Packard
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• Sources
• www.fuseproject.com
• www.Core77.com
• www.boisbuchet.com
• www.wtn.net