Community Partnerships Helping Children Maintain a Healthy Weight

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Community PartnershipsHelping Children Maintain
a Healthy Weight

• National Heart, Lung, and Blood Institute
• National Institute of Diabetes and Digestive and
  Kidney Diseases
• Eunice Kennedy Shriver National Institute of
  Child Health and Human Development
• National Cancer Institute

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Why were talking with you today

• Background
• Childhood obesity
• We Can! program
• Our We Can! program plans
• Why we need your help

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Childhood Obesity A National Public Health
Problem

• 1 in 3 children between the ages of 2-19 are
  overweight or obese
• 80 of children who were overweight at ages 10-15
  were obese at age 25
• The current generation may have a shorter
  lifespan than their parents

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Whats causing the increase in childhood obesity?
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Obesity Rates by Race, Ethnicity, and Gender in
2007-2008
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Nutrition What Are Children Eating?

• Added sugar contributes to about 16 of the total
  calories in American diets
• Pizza and candy consumption have increased by
  425 and 180, respectively, since 1977
• On average, Americans eat less than half
• of the recommended amount of fruit per day

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Physical Activity Are Children Moving Enough?

• Only 26 of high school girls and 44 of high
  school boys get at least one hour of physical
  activity 5 days a week
• Approximately 33 of elementary children
• have daily physical education, and less
• than 20 have extracurricular physical
• activity programs at their schools

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Screen Time

• Nearly 30 of 0-1 year olds have a TV in their
  bedroom
• On average, 8-18 year olds spend about 4 and a
  half hours a day watching TV and movies
• On average, 8-18 year olds spend about
• and hour and a half on their phones

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We Can! is a national education program
developed by the National Institutes of Health
and designed to give parents, caregivers, and
communities a way to help children 8 to 13 years
old prevent overweight and obesity, and maintain
a healthy weight
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What Behaviors Does We Can! Emphasize?
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National Institutes of Health (NIH) Collaboration
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Why Focus on Parents/Primary Caregivers?

• Parents influence what children eat at home and
  act as effective role models
• The home is a primary place for children to learn
  about and get nutritious food

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We Can! Community Outreach
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U.S. Organizations that Have Committed to We Can!

• 2012 data

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Community Outreach

• Through We Can!, community organizations can
  offer
• Programs for parents
• Programs for youth ages 8-13
• Resources to distribute at community events
• We are particularly excited to offer

• ADD LOCAL SITE PLANS HERE

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We Can! Parent Program

• Communities can run this 4-session curriculum for
  parents and caregivers
• Lessons focus on helping parents make healthy
  behavior changes at home
• Energy balance
• Portion control
• Family physical activity

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Youth Curricula

• CATCH Kids Club After-school program for
  children (K-5) focuses on increasing physical
  activity and promoting healthy nutrition
• S.M.A.R.T. (Student Media Awareness to Reduce
  Television) 3rd or 4th grade classroom
  curriculum designed to reduce TV and video game
  usage
• Media Smart Youth Eat, Think and Be Active A
  10 lesson curriculum for youth (11-13) that helps
  them understand the connections between media and
  their health
• SPARK PE and SPARK After School Curricula
  designed to promote physical activity in youth
  (K-12

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We Can! Web site

• We Can!s Web site presents a wealth of
  information and materials for all audiences

• http//wecan.nhlbi.nih.gov

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We Can! Materials

• Tip Sheets

• Low Literacy Materials

• Posters in English and Spanish

• Cookbooks

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We Can! Local Media Outreach

• The We Can! Web site and Energize Our Community
  Toolkit for Action offers scripts for radio TV,
  print ads, and more
• The We Can! Reaching the Media Toolkit offers
• additional step-by-step instructions for sites
  to use in
• contacting the media
• A press kit
• Ads for insertion in local press
• Matte articles for local distribution
• All materials available online

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Local Media Outreach

• INSERT YOUR MEDIA OUTREACH EFFORTS HERE
• (See notes below for detail)

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Local We Can! Partnerships
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Why We Can! Needs Partnerships

• Our goal is to build partnerships with groups
  like YOURS to strengthen our outreach activities
• Partnering together can best optimize We Can!
  program recruitment/retention which is critical
  to making a greater impact on childhood obesity
  within OUR community

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Benefits of Partnering with YOUR Organization
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How We Hope You Will Help

• Partners can support We Can! community sites in a
  variety of
• ways. Were hoping you can help by

• INSERT YOUR COMMUNITY SITE PITCH HERE
• (See notes below for suggestions)

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Thank You!

• INSERT LOCAL CONTACT INFORMATION
• (FOR THE SITE) HERE