University Libraries Consortia development as a purchase method of eMaterials

1
University Libraries Consortia developmentas a
purchase method of eMaterials

• Yoshiro KATO
• Chief Executive
• International Center
• Keio University

2
Introduction

• Currently, university libraries are purchasing
  eMaterials to answer the needs of their users.
  This task is difficult for a single library.
  However, by forming a consortium among libraries,
  it becomes possible to purchase information in
  stabilized and reasonable prices.
• Today, I would like report about consortia based
  on the method of marketing analysis of commercial
  companies. At the same time, I would like to
  consider the development of the Consortia Life
  Cycle with good efficiency.

3
Necessity of MarketingThe marketing style
difference between Commercial Companies and
Libraries
4
Strategic Marketing
5
Strategic Marketing
6
Strategic Marketing
7
Strategic Marketing
8
Brand ResearchPQ Perception Quotientquestionnai
re surveys
9
Brand Research
10
The Life Cycle of commodity (merchandise) at
commercial companies

• Strong Needs of introducing new products for
  Marketing
• Early development
• ?
• Development
• ?
• Maturation
• ?
• Disbanding
• ?
• Early development (introduction)

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Library Services Life Cycle

• Philip Kotler 1969 Proposal of Marketing for
  nonprofit organization
• Life Cycle of Library Services in Japan

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Library Consortia Life Cycle

• Shachafs theory of Consortia Life Cycle in 2003
• The Life Cycle Model
• Potters 6 standards
• The number of participating libraries
• Core programs
• Ground of the constitute
• Financial source
• Participation of major Universities
• The management administration organization

13
Library Consortia Life Cycle
14
Library Consortia Life Cycle
15
Library Consortia Life Cycle
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Methodology of development stages

• The Embryonic Stage
• Pre-establishment stage toward the later
  established consortium.
• Characters
• Informal, Voluntary Networking Activities
• Interlibrary Loans
• Requirement for Establishing Formal Mechanisms
• Governmental Funding and Approval
• Strong Internal Leadership in Consortia

17
Methodology of development stages

• Early Development
• Gradually, Achieving the Primary Goals of Its
  Charter
• Demonstrating Benefits That Will Reach Fruition
  in
• the Development Stage
• The Bibliographic Network and Interlibrary Loan
  Services
• are Taking Root.
• Starting Full Text Databases Subscriptions
• Establishment of Unique Identity of Consortium
• Cultivating Outside Relationships

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Methodology of development stages

• Development
• Seeking funds from external sources
• suggestion of internal membership commitment
• Growth of subscriptions shared between consortia
  members
• This stage lasts up to five years
• Focusing on the consortiums effectiveness and
  efficiency

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Methodology of development stages

• Maturation
• Guarantee for the access to electronic resources
  through shared subscriptions, union catalogues
  and interlibrary loan
• Support for Internet connections and Pprovision
  of hardware for that purpose
• Extension of participation beyond academic
  libraries
• Financial independence by being self supported
  organization with membership fee and service fee
• Becoming an important negotiation agent for
  electronic licensing subscription
• Improving services by collaborating with other
  consortia

20
Methodology of development stages

• Disbanding or Termination
• Lack of Consortia viability
• 2. MetaConsortia
• Consortium of consortia, founded on the basis of
  cooperation among several consortia

21
Classification of the Consortia by Stage of
Development
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Japanese University Libraries Consortia

• The Embryonic Stage (1998 2000)
• Joint use of Intranet style electronic journal
• IDEAL Consortia by Academic Press
• IDEAL open consortia (JIOC/NU) by 6 Universities
  of Japan Association of National University
  Libraries (JANUL)
• ?
• Disbanding in 2002

23
Japanese University Libraries Consortia

• Early Development (2000 2002)
• Establishment of the task force for electronic
  journal by Japan Association of National
  University Libraries
• University of Tokyo Library took the major role
• April, 2002, signing up for the contract of a
  consortium with Elsevier and other 4 publishers.

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Japanese University Libraries Consortia

• Development (2002 2003)
• Contract with 13 publisher for electronic
  journal
• 3,800 titles of electronic journals became
  available
• Due to introducing electronic journals, Ministry
  of Education, Culture, Sports, Science and
  Technology (MEXT) provide budget for National
  University Libraries.
• Cooperative work with National Institute of
  Informatics to establish guarantee of on going
  access to online publications
• Establishment of Private University Libraries
  Consortium (PULC)

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Japanese University Libraries Consortia

• Development (2002 2003)
• Subsidy from Ministry of Education, Culture,
  Sports, Science and Technology (MEXT) to
  introduce electronic journals at Private
  Universities
• Development into self supportive organization
• Japan Coalition of Library Consortia (JCOLC)
• Planning for the establishment of JCOLC

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Conclusion

• Current consortia are only for purchasing
  Electronic Journals. The same strategy must be
  used for purchasing eBooks.
• For further development of the method of
  Schacaf, we must correct newest data and continue
  quantitative researches
• We are aiming to increase the purchase of
  electronic information resources by establishing
  an unique consortium which fit for the
  environment of Japanese Libraries