Title: Patty Brantley
1- Patty Brantley
- Amanda Randall
- Hien Nguyen
2The IKEA Vision
- The IKEA vision is to create a better everyday
life for the many people. We make this possible
by offering a wide range of well-designed,
functional home furnishing products at prices so
low that as many people as possible will be able
to afford them.
3Location
- Portland, OR
- Near the Portland Airport
- opening in Spring 2007!
- Seattle, WA
- 601 SW 41st St.
- Renton, WA 98057
- store hours
- Mon-Fri 10am-10pm
- Saturday 9am-10pm
- Sunday 9am-9pm
-280,000 square-foot
-approximately 1,200 parking spaces
-feature four model homes
-50 room settings
-supervised childrens play area
-250-seat restaurant serving Swedish specialties
4History
- 1943 IKEA is founded by Ingvar Kamprad.
- Swedish retailer
- 1955 IKEA begins designing its own furniture.
- 1985 The first IKEA store opens in the USA.
- 1993 IKEA reaches 114 stores in 25 countries.
5- Company Motto
- Affordable Solutions for Better Living
- The IKEA group has 90,000 co-workers and
- operates in 44 countries.
- Worlds leading home
- furnishings retailer
- Low-cost home products
- Assembled products by the
- consumer
6- sales by region Asia Australia 3 North
America 16 Europe 81 - top 5 sales countries
- Germany 19 USA 11 United Kingdom 11 France
9 Sweden 8
Sales for the IKEA Group for the financial year
2004 (1 September 2004 - 31 August 2005
7 Ikea the Environment
- Use of wood-recyclable, biodegradable and
renewable material - Select wood that is from verified, well-managed
forests that have been certified - Free disposal of light bulbs
- Minimize costs by reducing wastes-saving raw
material, energy and other resources - Selecting the right environmental friendly
products - Use leftover material from one product to
another - Employees are environmental co-ordinators
working in different ways to increase
environmental awareness
8Outlook for 2007
- The Ikea group plans to focus on the following
issues for 2007 - Reduced Prices
- Continued Quality assurance at all levels
- Expansion
- Continued focus on environmental and social issues
9Customer Service
- Restaurant in store
- IKEA exit bistro
- Swede Shop
- IKEA Restaurant
- Child Care
- Supervised Playroom
- Baby Care Room
- Food Warming Facilities
- Childrens Meals
- Design Advice
- Office Planning
- Kitchen Planning
- Home Furnishing Advice
- Store Atmosphere
- Easily Located Products
- Browse through showrooms and try out products
- Delivery Services available or take home products
immediately
- Company Website
- Ask Anna
- Product Recall Information
- IKEA Recycling Information
- Online room planners
- Store Locator
10Marketing Mix
- Product
- Everything for the home
- Kitchens, bathrooms, sofas, chairs, beds and
textiles, rugs, floors, lamps, plants, and
everything in between - Displayed to show design possibilities with IKEA
products - Assembled by the customer
- Place/Distribution
- Merchandise sold in 254 Free Standing IKEA stores
in over 44 countries as well as on the internet - Exclusive distribution plan
11Marketing Mix
- Promotion
- THE IKEA CATALOGUE is the most important
marketing channel. 2007s catalogue was printed
in 175 million copies in 55 editions and 27
languages. - Other promotions include their seasonal sales,
internet deals and television advertisements - IKEA Credit Card
- Price
- Low to moderate pricing depending on item
- Prices range from 9-19.99 for simple lamps to
over 4,000 for complete rooms
Leather Sofa 999.00
Swivel Chair 129.00
Chandelier 69.99
12Target Market
- Diverse group of men and women
- Age 25-45
- 35,000-65,000
- Located in Major Cities in the US as well as
Internationally - Creative Inspiration and DIY
13Competition
- Intertype Competition
- Home Improvement Stores
- Home Depot
- Jerrys
- Department Stores
- Meier Frank
- Macys
- Discount Retailers
- Wal-Mart
- Fred Meyers
- Intratype Competition
- Crate and Barrel
- Pier 1
- Pottery Barn
- Furniture retailers utilizing similar store
layouts - M.Jacobs
- Ashleys Home Furnishings
- Ethan Allen
14Store layout
- Original design
- warehouse on the lower levels
- Showroom and marketplace upper levels
- One way layout- leads customers along the long
natural way - Loop layout
- Sequence involves
- Furniture Showrooms
- Housewares (market-hall)
- Warehouse (self serve)
- Tour of IKEA
- Which arrive at the cashiers station to make
payment
15Ikea Includes
-
- Restaurants
- Swedish food
- Meatballs
- Local cuisine
- Interactive Website
-
- Catalog
- Normally at one place in the store where there
are large windows.
16Works Cited
- Ikea. Com
- http//en.wikipedia.org/wiki/IKEA
- www.answers.com/topic/ikea
- www.youtube.com/watch?vTDoWr9NdtOw