MARKETING

1
Roots Olympic Sponsorship How to Play the Game
2
How to Play the Game

• Welcome and thank-you
• Current Sponsorship Landscape in Canada
• Video Introduction
• A Brief History of Roots
• The Olympic Experience
• 2006, 2008, 2010 and beyond?

3
Current Cdn Sponsorship Landscape

• Marketing Rights for Canadian Olympic Team
  (06/08/10/12) transferred from C.O.C. to VANOC.
• All current COC Sponsorships expire Dec. 31,
  2004 including Roots.
• November 2004, Bell first VANOC sponsor.
• Assuming other categories (Financial,
  Automotive, etc.) to be negotiated at VANOCs
  discretion, most likely as06 / 08 / 10 / 12
  packages.
• Apparel Category has been put to Tender via Dec.
  22, 2004 RFP.
• Will Roots respond? A look at our history with
  Olympic Sponsorship will help answer this

4
Summer Camp

• 1960s Michael Don meet at Summer Camp
• Tamakwa is in Northern Ontarios beautiful
  Algonquin Park

5
The Negative Heel Shoe is a Hit

• 1973
• Introduced the Negative Heel Earth Shoe or Earth
  Shoe

6
Roots Rustic Outdoors

• Product line grew with leather goods
• bags jackets
• Roots began retailing leather products in U.S.
  department stores
• increased exposure in high end department stores
• Bloomingdales
• Saks Fifth Avenue
• Nordstroms

7
Roots 1980s Branding Canada

• Expansion continued
• Opened an additional 40 stores across Canada
  between 1980 1985
• Product line continued to expand
• Roots introduced sweatshirts
• Roots became synonymous with Canada

8
Logos Everywhere