THE LEGACY OF MAJOR SPORTS EVENTS

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THE LEGACY OF MAJOR SPORTS EVENTS THE MANCHESTER
EXERIENCE
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Facilities In Manchester Post Commonwealth
Games SportCity
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EAST MANCHESTER
East Manchester

• 2,000 hectares, edge of city centre to edge of
  city
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• Rapid economic decline in 1970s / 1980s 60
  employment loss in traditional manufacturing
  industries
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• Loss of jobs Unemployment 14.2
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• Loss of population 13 in 1990s
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• Decline in housing market 20 vacant properties
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• Social and economic consequences - 52 of
  households receiving state benefits

Manchester City Centre
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Sportcity site in mid 1990s
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Sportcity site Present
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SPORTCITY
SPORTCITY Former brownfield site Impetus for the
new town centre Metrolink extension to
Sportcity Created around 3 ,500 new jobs 180,000
sq ft Asda-Walmart store Countryside Properties
600 canal side apartments New Leisure and
Entertainment complex
SPORTCITY 106 million investment in Sport
Facilities 45 million investment in Leisure 100
million investment in Residential 260 million
investment in Entertainment Complex
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2002 Commonwealth Games
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Creating a Supportive Infrastructure
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Sports Policy

• Local Authority Role
• - School Pre Performance
• Clubs- sustainability
• - increasing activity
• - connection to schools
• - regeneration objectives
• Sports Specific Development
• - investment and energy
• - delivery of a community model
• - supports Crime and Disorder, Health

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Resources

• MCC Mainstream Budget
• Partnerships
• Sport England, UK Sport, NWDA, GONW,
• BSF, BLF, NRF, Positive Futures, NGBs
• Sports Colleges, PDMs, CMs,
• Commercial sector, Media

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• SPORTCITY PARTICIPATION MODEL
• Elite and Professional Sport
• Club based Sport
• Sports DevelopmentCome and try sessionsWorking
  with Schools and community groupsSchool sports
  daysDevelopment squads
• Pay and Play
• Links between these levels to identify, nurture
  and support talent
• Linking to wider health and the Respect agendas

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Effective Utilisation of Centres
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• SPORTCITY KEY PARTNERS
• Sports and Events
• Manchester City Football Club
• Regional Athletics Arena
• National Squash Centre
• English Institute of Sport
• Tennis Centre
• Manchester Velodrome National Cycling Centre
• Sportcity Estate Management Service
• District Centre
• Next Mercedes
• ASDA Walmart Countryside Properties

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• The Manchester Velodrome (Annual)
• 83,000 General Users
• 4,500 Sports Development visits
• 5,000 National Development Squad visits
• National Governing Body Tenancy
• Annual National and International Events

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• Manchester Aquatic Centre (Annual)
• 610,000 wet-side visits
• 303,000 dry-side visits
• 70,000 Sports Development visits
• 33,000 National Development Squad visits
• Annual National and International Events

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• National Squash Centre (Annual)
• 17,000 General Users
• 3,000 Sports Development visits
• 5,000 National Development Squad visits
• National Governing Body Tenancy
• Annual National and International Events

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• Regional Athletics Arena (Annual)
• 29,000 General Users
• 14,000 Attendance Man City Reserve Games
• 14,000 Sports Development visits
• Annual National and International Events

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Manchester City Football Club
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English Institute of Sport
Regional Tennis Centre
City Social Cafe
Reebok City
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• MAJOR EVENTS
• Premier League Football
• Concerts
• Norwich Union Athletics Championships
• Visa Paralympic World Cup
• Dunlop British Open Squash Championships
• English National Badminton Championships
• Rugby Tri-nations
• British Track Cycling Championships

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2008 YEAR OF SPORT

• UCI World Track Championships
• 9th FINA World Swimming Champs (25m)
• VISA Paralympic World Cup
• BUPA Great Manchester Run
• UEFA Cup Final
• Hi-Tec World Squash Championships

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Conclusions
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How Manchester Experience Has Worked

• Work with Government Agencies.
• Negotiation and Relationship with NGBs at all
  Levels of Delivery.
• Imaginatively Identifying Funding Streams.
• Recognising Significance of Commercial Sector.
• Establishing Media Partnership which Works
  Proactively to Promote and Develop the Model.
• Quality Investment in Relationships.

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CONCLUSIONS

• physical transformation of one of the most
  polluted sites in Europe
• successful relocation of all 56 businesses on the
  site
• successfully staged major events, notably the
  Commonwealth Games in 2002 and a growing number
  of events since then
• ensured that there were no white elephants
• actively promoted community use of the facilities
  and encouraged volunteering
• fostered a spirit of collaboration between
  different facilities

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CONCLUSIONS CONTINUED

• given the East Manchester community new hope
• sought to minimise some of the adverse impacts of
  Sportcity events
• used the facilities and the role models provided
  by leading sportsmen and women as a springboard
  for nurturing local sporting talent
• linked the development of Sportcity to wider
  regeneration plans and the development of
  community sports and leisure provision
• maintained momentum by promoting further
  development e.g. casino bid, prestigious future
  events and for sports development work

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What Next ?

• More Of The Same Continue to Invest in
  development of Infrastructure.
• Continue Investment and Support in
  Relationships.
• Keep Sport High on the Social Policy Agenda.
• Identify New Opportunities Supporting pathways
  
• Focus on Core Objectives Regeneration.
• Continue to Resource the Growth of Sport.

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Next stage developments for Sportcity
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