Your%20Presenters:%20David%20Strom%20Penny%20C.%20Sansevieri%20Bob%20Baker

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Your PresentersDavid StromPenny C.
SansevieriBob Baker
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Our goals for today

• Understand how social networks and blogs can work
  together to sell more books
• How to get started using these tools and what you
  can do yourself
• How to create conversations with your readers
• Why you should think about podcastsand videos,
  too!

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We assume you already know how to

• Get your own domain for you and your books
• Put together a basic Web page to promote yourself
• Setup a blog using Wordpress etc.
• Setup an email address and list server
• How to use a browser email software

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Get exposure on other people's blogs podcasts
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There are thousands of specialized blogs
podcasts where you can get exposure
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Search for targeted blogs using Technorati.com B
logSearch.google.com IceRocket.com
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Search for targeted podcasts using iTunes Podcas
tDirectory.com Podcast.net
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The art of leaving comments on other peoples
blogs podcasts
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Do you Twitter?

• Twitter is a powerful
• micro-blogging platform
• Twitter is the new email let people know what
  youre doing
• Use Twitter as a promotional tool

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How to Use Twitter

• Teach stuff.
• Showcase your book.
• Widen your network.
• Keep the buzz going when
• youre on the move.
• Market yourself.

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How Not to Use Twitter

• Think before you Tweet
• Please dont tell me when
• youre washing your cat

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The New Rules of Press Release Writing

• Hyperlinks are key
• links to your site are crucial
• Keywords are a must stay away from root
  keywords. Instead, find keywords that are
  important to your reader/consumer
• Write releases often.
• Dont wait for a big event.

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The Golden Ruleof Press Releases

• Press releases are a way of communicating with
  your reader/consumer, NOT the media.
• Marketing is a conversation
• once your marketing stops, so
• does your conversation.
• Conversations evaporate.

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The Art of Keywordsin Your Release

• Use words that will appeal to your consumer.
• Use these words in the headline and first 50
  words of your release.
• Keep your release to no more
• than 600 words.
• Have 1, possibly 2 links back to your site.
• Use keywords for hyperlinking.

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Questions?David Strom, david_at_strom.com,(310)
857-6867, strominator.comPenny C. Sansevieri,
[phone]penny_at_amarketingexpert.comBob
Baker, bob_at_thebuzzfactor.com(314) 963-5296,
fulltimeauthor.com