ProKinetic Media kit

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 Pro-Kinetic Media kit   
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Opportunity

• With every interaction and point-of-contact,
  businesses need to consistently deliver,
  satisfying and memorable experiences in order to
  establish a sustainable competitive advantage
• The enduring loyalty of customers
• This proposal is not so much a request for
  sponsorship,
• as it is an offering of a custom marketing
  program
• designed to win customer loyalty, to increase
  brand
• awareness and remain top-of-mind with your key
• constituents. This will set the stage for
  increased sales
• through the channels they control.

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Property

• This is Pro-kinetic and their bid to race in the
  2006 WERA motorcycle racing championship.
• The marketing program that follows will
  encourage you to develop a long standing
  relationship with a passionate, talented group
  that can develop an exciting partnership for
  yourself, your customers and our team.
• Our teams riders are Jon Fricker and Tom
  McManus.
• Jon is a gifted, exceptionally intelligent,
  savvy, young man who excels in all of his
  pursuits.
• After a successful career in road racing in
  England, Jon competed in the British Bemsee
  nationwide Supersport racing series in 2003. Jon
  had 9 wins and several lap records through the
  season and finished in second place in his rookie
  year. As the year progressed he also competed in
  the Clubman and the MRO beating more experienced
  racers including two former series champions.
  2003 produced a field of exceptional quality and
  many of Jons competitors are now successfully
  riding for British championship factory backed
  teams.
•  
• At just 26 years of age, Jon was invited to
  help develop motorcycles for Pete Beale racing
  over 3 years Jon improved the teams bikes (R1,
  YZF1000R and YZF750R F1 Yamahas) to their full
  potential enabling the R1 to win its first
  national round at Donington park and a successful
  visit to the Isle of man TT races.
•  
• Jon is now looking for the backing to enable him
  to compete in the WERA 2006 national
  championship.
• A Few Past Graduates of the Bemsee club
• Barry Sheen former world champion
• Shane Byrne British Superbike champion
•  

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Series

• This years WERA motorcycle national Championship
  is slated to be one of the most successful years
  the series has ever had. Pro-kinetic will no
  doubt be serious challengers.
• The WERA national Championship will appear in
  conjunction with the WERA endurance championship
  in premier venues in major urban markets
  throughout the United States. 
• Joint appearances with the high profile WERA
  endurance championship, plus related media
  coverage and live attendance, provides tremendous
  exposure to current and prospective sponsors. The
  series guarantees great venues, great audiences
  and excellent hospitality opportunities. This
  series has its own points and prize schedule.
• The WERA championship is the premier
  regional motorcycle formula in North America.
  Simply, it is the stepping stone to AMA Superbike
  and beyond. An association with a winning team
  like Pro-kinetic will provide your company with
  tremendous exposure in many different markets.
• 2006 Michelin/WERA National Challenge Series
• 5/12-14 Autobahn Country Club, Joliet, IL
• 6/9-11 Miller Motorsports Park, Salt Lake City,
  UT
• 6/29-7/2 Cycle Jam at Road Atlanta, Braselton, GA
  
• 7/14-16 Grattan Raceway, Grattan, MI
• 8/11-13 Summit Point Raceway, Summit Point, WV
• 9/8-10 Nelson Ledges Road Course, Garrettsville,
  OH
• 9/22-24 Barber Motorsports Park, Leeds, AL
• 10/11-15 Grand National Finals Suzuki Cup
  Finals Road Atlanta, Braselton, GA
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•  

Jon waits to pass at Cadwell park.
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Audience profile

• Obtaining reliable information is crucial, so
  WERA national Championship consults the most
  respected names in the business. WERA national
  Championship delivers the market segment desired
  by most advertisers - the young, well-educated,
  upwardly-mobile males and females who make major
  and minor purchasing decisions every month. WERA
  national Championship spectators are a prime
  market for big-ticket items like televisions,
  home theatres and stereos, auto accessories,
  power tools, and personal computers. This buying
  power comes complete with the race fans
  legendary brand loyalty. In short, race
  enthusiasts support the companies that support
  their favorite pastime. WERA national
  Championship delivers the markets that most
  sponsors desire.  

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Program (at the track) 

• Each of the races in the series is an exceptional
  promotional and advertising venue. They offer
  great opportunities for hosting key business
  influencers and optimal brand exposure to an
  educated and affluent target audience.
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• Branding.
•  
• A fundamental component to this marketing program
  is the branding opportunity. The commercial art
  of your company logo will be integrated with the
  function and form of the race machine, fleet
  vehicles and team uniforms. These elements will
  be fused together in a cohesive representation to
  convey success on and off the track.
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• The image of your company name and logo will
  leave an enduring impression for those in
  attendance and those at home watching on
  television. Millions of people throughout the
  season will come to view your involvement
  synonymously with the team and the sport. In
  addition to motorcycles emblazoned with your
  company livery, our racing outfits will also
  adorn your logo to maximize impressions during
  pre/post-race interviews, T.V. broadcasts, in
  published photos and promotional collateral.
• Hospitality.
•  
• Hospitality provides a critical touch point in
  the program. It is a wonderful opportunity for
  one-on-one contact with people who can create
  business growth for your company. From the moment
  they arrive, your guests will be accorded VIP
  treatment throughout the entire hospitality
  experience. In addition to food and beverages,
  guests will meet the riders, the team and get a
  firsthand look at the workings of a professional
  racing organization. Guests will have photos
  taken with the motorcycle - all photos will be
  signed and sent to each recipient with a thank
  you note as a memento of the great time they
  had. The riders will meet, greet and talk with
  your guests one-on-one. The business magic of
  these activities is that the people who have the
  power to increase your business will become
  emotionally involved in your companys name.
  Guests will be provided with hats and golf shirts
  identifying them as a member of your team. Guests
  will get to know the riders, the race team and
  will instantly become a trackside fan of your
  symbiotic racing effort. They will be rewarded
  with the thrill of the event and a possible
  podium or win. They will become immersed in the
  addictive atmosphere of the event.
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Program contd(Away from the track)

• A relationship with the team can also be
  leveraged to remain top-of-mind with your key
  constituents away from the race track and at
  private functions.
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• Shows and functions.
•  
• When its not race time - its show time! the
  team is a visible, exciting marketing property
  that conveys prestige and competitiveness.
  Consumers perceive motorsport sponsors as more
  aggressive, innovative and responsive than
  non-sponsoring companies. Away from the race
  track the team is put to work as an ambassador
  giving access to exciting opportunities to
  leverage the sponsorship program such as
  point-of-sale promotions and speaking engagements
  at business functions and conferences. The
  motorcycle provides a turn-key, fully branded
  event display to further enhance selected key
  marketing opportunities. This added value feature
  is available for trade shows, conferences and
  exhibitions, point-of-purchase sales, lifestyle
  displays, employee appreciation days and other
  corporate functions.
• Trackdays
•  
• Another way to keep positive effects of this
  program working towards building business away
  from race day is to hold a series of trackdays
  for your customers. Your organization invites a
  group for a day of experiencing what it feels
  like to ride a motorcycle on the racetrack. You
  will host them at any convenient racetrack for
  their location. They will spend the day improving
  their riding ability in a safe, friendly fun
  environment . This expands on the camaraderie
  built up at the race venue and will help to build
  customer loyalty. Participants will gain real
  insight into the sport and the talent required to
  race at top speed. A CD library of photos from
  the day long event will be available. Our riders
  will of course attend as ambassadors and to serve
  as coaches to encourage and assist all of your
  guests.
•  

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Budget

• This marketing program can be tailored to to suit
  any budget and requirement you might have.
• (Title Sponsor)
• Fully liveried and branded 2006 race machines and
  all costs associated with fielding a competitive
  effort, (ie. crash damage, testing, parts, tires,
  travel, etc.)
• exclusive rights to all available advertising
  space.
• Complete, matching team and rider uniforms
  providing continuity with race machines livery
• Complementing livery and corporate branding on
  all fleet vehicles
• Corporate branding and premium positioning on
  riders helmet
• All official press release mention all official
  and unofficial post-race interview, press and
  T.V. interview mention
• Custom corporate website to leverage partnership
  premium placement, positioning and links on
  riders site
• Full Hospitality at all events for VIP's
• Unlimited use of bike and rider for corporate or
  charitable functions unlimited use of riders
  images and identity
• Trackdays available for key business-influencers
•  
• (Primary Sponsor)
• Premium positioning of corporate identity/brand
  on race machines and all costs associated with
  fielding a competitive effort, (ie. crash damage,
  testing, parts, tires, travel, etc.)
• Premium positioning and dominant branding on
  matching team and rider uniforms
• Premium positioning of corporate brand identity
  on Team Hauler and fleet vehicles
• All official press release mention all official
  and unofficial post-race interview, press and
  T.V. interview mention
• Premium placement, positioning and links on
  riders site

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Budget (cont)

• (Secondary Sponsor)
• Secondary positioning of identity/brand on race
  machines
• Secondary positioning on team wear and riders
  uniforms
• Secondary positioning of corporate brand identity
  on Team Hauler
• All official press release mention
• Secondary placement, positioning and link on
  riders site
• Hospitality access
• Use of motorcycles and riders for corporate or
  charitable functions
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• (Tertiary Sponsor)
• Tertiary positioning of identity/brand on race
  machines
• Tertiary positioning on riders uniforms
• Tertiary positioning of corporate brand identity
  on Team Hauler
• All official press release mention
• Tertiary placement and link on riders site
• Track access passes
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Summary

• Pro-kinetic is a wining team who understands
  that the sponsor relationship is all about
  building business success. Again, this program is
  designed to win customer loyalty, to increase
  brand awareness and remain top-of-mind with your
  key constituents. Hospitality, retail promotion,
  corporate events/functions, media advertising and
  web advertising will all create more sales
  growth. The trackdays component will make many
  devoted fans of the program - this will drive
  sales growth. Critical placement of your company
  logo on the race machine, fleet vehicles, team
  uniforms will help your organization remain
  top-of-mind with the end consumer throughout each
  race weekend, during all T.V. broadcasts of each
  race throughout the year - this will drive sales
  growth. Additional and residual exposure through
  print media reports, periodicals and major urban
  dailies will also contribute to enduring
  impressions - this will drive sales growth.
•  
• Together we can custom design a program around
  your specific business needs, agenda or
  timetable. Through this program, The teams
  devotion and passion to race and win will be
  equaled by the desire to help your business
  achieve its goals and objectives.
•  
• We look forward to hearing from you soon.
• For more info please visit the teams website
  www.Pro-kinetic.com
• or the WERA national championship official site
  www.WERA.com.
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