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5 Top Ideas of Media Kits for Magazine Publishers


some important tips you need to see when designing your media kit for a magazine launch. – PowerPoint PPT presentation

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Title: 5 Top Ideas of Media Kits for Magazine Publishers

5 Top Ideas of Media Kits for Magazine Publishers
  • For startups new to the business of magazine
    publication, the use of media kits is an absolute
    marketing tool that will act as the front face
    when dealing with potential advertisers. You will
    most probably have just one chance with any ad
    buyer, so the feel, design and purpose of the
    media kit should be perfectly relevant and
    attractive to get your business going. Now lets
    examine some important tips you need to see when
    designing your media kit for a magazine launch.

1) Quick Engagement
  • Popular advertisers receive countless media kits
    daily, so your chance of grabbing their attention
    is quite thin. Remember your whole business model
    relies on the success or failure of the media
    kit, so never take it easy while hoping to pass
    with flying colors. Come up with a great design
    and tempting headlines and graphics to quickly
    grasp the attention of the advertiser. Your media
    kit is a marketing weapon and not an editorial
    tool, so take your time in creating a bolder kit
    that should confidently compete with others in
    the market to gain business. Engagement is the
    key where try to keep the pitch concise and

2) Get Attention
  • Emailing the PDF of your media kit is surely a
    swift, effective, and cost-effective way to
    intently stand in front of your advertiser, while
    this method is applicable in majority of the
    cases. But when it comes to large advertisers
    with huge ad expenses, its obvious you may need
    to work a bit more to get noticed. If your budget
    permits, play a thought of creating a custom
    die-cut pocket folder containing your business
    cards, a tri-fold brochure, slips fact sheets or
    any other information seeming necessary. The
    point is to present your prospect in a unique
    manner unlike from the rest of the competitors
    rather than using a simple email attachment.

3) Its all about Benefits!
  • A simple yet grave mistake many marketers make is
    by focusing on their products features (what)
    rather than detailing the benefits (why) a
    customer can get by availing it. This displays an
    attitude in which the business is too much
    interested in selling itself and its products
    rather than realizing what the customer wants.
  • While it is necessary to familiarize yourself
    with the advertiser and talk about who your
    intended readers will be, but the decision to
    advertise will hugely depend on how well you have
    explained the benefits of your publication. So
    its better not to overspend your time on
    surrounding facts, but get to the bottom line
    quickly and put forward as many advertising
    benefits as possible.

4) Stand Different
  • Apart from focusing on the benefits your magazine
    will provide, also take other facts into account
    as to what makes your publication unique and why
    the advertiser should choose your magazine over
    others. For instance, if there is this popular
    winter garments trend then explain how are you
    taking advantage of it? Or considering a market
    segment that is currently unchecked by magazine
    publishers. Undoubtedly you may have already
    planned on how to position yourself in front of
    your readers, but its equally important to
    communicate the same information to your
    advertiser as well.

5) Display Your Stuff
  • As stated above, generating credibility with
    advertisers is crucial especially for startups in
    magazine publication business. So including
    spreads and covers taken from the original
    magazine issue (even if this is the first issue
    under process) is absolutely relevant. You can
    even ask the advertiser to share some of their
    budget with you, but the advertiser will be
    ultimately interested in how your publication
    will look in the eye. So the basic magazine
    design should come along with the development of
    the media kit.

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