The Future of Converged and OnDemand Television PVR adoption and the impact on viewing

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The Future of Converged and On-Demand
TelevisionPVR adoption and the impact on viewing

• Tony Wearn, Research Director, BARB

7th July 2009
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Base All Households BARB Panel
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Base Age of Housewife, All Households BARB Panel
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Base Age of Housewife, All Households BARB Panel
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Base Age of Housewife, All Households BARB Panel
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Base All Households BARB Panel
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Base All Households BARB Panel
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Base All Households BARB Panel
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Base All Households BARB Panel
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Base All Households BARB Panel
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Base All Households BARB Panel
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Base All Households BARB Panel
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Base All Households BARB Panel
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Base All Households BARB Panel
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Amount of Timeshift Viewing as () of All Viewing
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6
5
4

3
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1
0
Jul-05
Nov05
Mar 06
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Nov08
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May-05
Sep05
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May-09
Jan 06
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Base All Individuals 4 BARB Panel
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Timeshift Viewing by day of week
Base Average Hours, All Individuals in PVR
Homes May 09 BARB Panel
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Time of day and PVR timeshift viewing
Base Average Hours, All Individuals in PVR
Homes May 09 BARB Panel
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Base Individuals Av Hrs BARB Panel
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Recording Devices by Household
Base 000s All homes May 09 BARB Panel
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Base Average Daily Hrs, All Households May
09 BARB Panel
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Base Total Mins (All) , PVR Households May
09 BARB Panel
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The Apprentice v Champions League Final
27th May 2009 The Apprentice BBC1
900 1000 pm UEFA Champions League Final
ITV1 700 1010pm
How best to keep the viewing options open?
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12000
10000
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6000
000s
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THE APPRENTICE
Live
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