Significant Achievements Public Relations

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Significant Achievements Public Relations

• Produced 15 Video News Releases
• Completed 3 Video Projects for Philanthropy in
  Action, CKWRI and Recruitment CDs
• 239 News Releases/19 Photo Galleries
• 42 issues of Hog eWeekly
• Photographer provided on-location photo support
  to SC-CA, Citrus Center CKWRI

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Significant Achievements University Publications

• Software Equipment upgrades
• Plan initiated to complete pending and new
  publication projects
• New publications for 04-05 Research
  publication Annual Report
• Redesigned university website

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Plans for Improvement-Public Relations
University Publications

• PUBLIC RELATIONS
• Acquire software to improve messaging
  capabilities when distributing news stories
• Upgrade to new digital broadcasting format
• UNIVERSITY PUBLICATIONS
• Establish production calendar for all recurring
  publications
• Address publication needs for enrollment
  management
• Update university photography files so as to
  improve our options and creativity of
  publications
• Staff training seminars to enhance skills
  creativity

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Significant Achievements Alumni Affairs

• Membership at all time high
• Officers/chapter leaders in SA and Houston
• Telephone campaign initiated
• New, improved Tusk
• Online alumni directory
• Seven alumni receptions
• JAA awarded 10 merit scholarships

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Plans for ImprovementAlumni Affairs

• Alumni receptions membership format
• Enhance homecoming mail out
• Establish homecoming planning committee student
  activities office, SGA, RHA, music and athletic
  department
• Upgrade Javelina Alumni Association brochure
• Solidify regional chapters
• Conduct second telephone campaign 500 members
• Update JAA website on a monthly basis

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Significant Achievements Development

• Conducted First Annual Fund
• Upgraded to Raisers Edge 7.6
• Produced Planned Giving Brochure
• Improved acknowledgement process
• Incorporate donor recognition in Annual Report
• Upgraded database clerk to Database Manager

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Plans for ImprovementOffice of Development

• Annual Fund more coordination and longer call
  time
• Three groups data mail/call, call only, mail
  only
• Donor Honor Roll completed-February 1
• On-going database improvement
• Establish online giving
• Create planned giving portion of web site
• University donor recognition event

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Significant Achievements Intercollegiate Athletics

• Graduation rate 15 higher than gen. student body
• Football won 25th LSC title
• Mens Basketball invited to NCAA playoffs
• Javelina Baseball won 3rd LSC title
• Track Field won 11 gold medals at LSC
  Championships
• Three LSC Coaches of the Year

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Plans for Improvement Intercollegiate Athletics

• Improve student attendance at home events
• 65 graduation rate for S-A who complete their
  eligibility at AM-Kingsville
• Outstanding academic and athletic achievement
• S-A substance abuse education program
• Greater public awareness
• Major facilities improvement

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Near-Term Resource Requests

• Alumni Affairs operating budget increase15,000
• University Publications New Laser Printer9,000
• Public Relations Digital Videography
  System35,000
• Athletics Four additional offices150,000
• Athletics Graduate Assistant Baseball6,500
• Athletics Pave parking lot50,000

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Long-Term Resource Requests

• Athletics Scoreboard - 450,000
• Facility Upgrades - 1.5 million
• Development Development Associate45,000
• Publications Writer41,600
• Alumni Tusk upgrades
• More issues 15,000
• Full color 12,000
• More pages 29,000
• Alumni Alumni House300,000
• Athletics Asst. Track Field coach33,000

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Primary Goals Next 12-24 Months

• Public Relations work strategically to craft
  the appropriate message for AM-Kingsville and
  distribute it to audiences of importance to the
  Universitys mission
• Publications to project a positive image
  through the production of quality printed and
  electronic publications
• Intercollegiate Athletics to continue to
  promote our athletic program as an extension of
  our Universitys educational mission

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Primary Goals Next 12-24 Months

• Alumni Affairs to continue to improve alumni
  relations through increased membership, better
  communications, increased financial support of
  student scholarships, and public recognition of
  alumni, faculty, and students who have brought
  honor and prestige to the University.
• Development to acquire additional financial
  resources through our annual fund, online giving,
  planned gifts, special events, and capital
  campaign efforts.