What Role will 2'0

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What Role will 2.0 Play in the Newsroom
Geoff Wilson Atex
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Agenda
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Twitter Web 2.0 Poster Child
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Conversation The New Old Idea
The best comments are often way better than the
posts that generated them. Fred Wilson, VC
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Why Twitter Works
Micro-blogging platform where everyone
contributes. A reply is a comment is a post is a
conversation. Real people talking to real people
cross cutting boundaries. The API has 10x the
traffic of the website. the amount of activity
around the API has been the most surprising
experience Biz Stone, Founder
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Newspapers Not Quite Web 2.0
Newspaper blogs fail to increase the public
dialogue When hosted by a newspaper 80 of
bloggers do not respond to comments Almost 25
of blogs had no posts in the 5 day period the
results of our study call into question whether
newspapers are wasting valuable staff resources"
from a study of US newspaper blogs by Ball
State Nevada Universities
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Newsrooms with a Web 2.0 Future
Integration Comments RSS Communication Converg
ence
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Expanding Your Reach
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The New Audience
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Media In all Shapes Sizes
U.S. online users watched 12 billion online
videos in May, up 45 percent from the same period
in 2007. comScore Video Metrix Fred, the
fictitious creation of 14 year old Lucas, has 45
million views of his videos on YouTube. Driven
by new smart phones, mobile revenue is predicted
to increase 16 annually SNL Kagan, MediaPost
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Metrics More than just circulation
Mine click-stream data. Use search engines to
track the conversation. Show metrics to
users. Include web metrics in the editorial
environment. Provide benefit to the user and
theyll embrace 1984.
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Classification
Expensive to do right No easy solution. Find
benefits to classified data before investing in
classification start small. Web 2.0 cheats
and outsources to their users.
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Caveats
Maintain trust in your brand. Quality Speed
There is a trade-off. Business and editorial
processes must change technology is an enabler,
not the answer.
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Recommendations
Web 2.0 is a two-way medium. Print ways dont
always work on the web. It is all about
conversation. Engage your readers in
discussion. Try new channels for hosting the
conversation. Mobile. APIs. Devices. Let your
readers personalize their experience with your
content. Make use of the rich metrics available
to drive editorial decisions.
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Questions