Role of Grammar in Communication - PowerPoint PPT Presentation

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Role of Grammar in Communication

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Role of Grammar in Communication BY ; YATIN BHARDWAJ MBA 1st year – PowerPoint PPT presentation

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Updated: 2 October 2016

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Title: Role of Grammar in Communication

1
Presentation on grammar
NOUN
CONJUNCTIONS
PRONOUNS
PREPOSITION
ADJECTIVES
VERBS
ADVERBS

By yatin

Lets first know
what is grammar ?

3
What is grammar ?

ITS is a system of language.
THESE ARE not the rules because languages
appeared as a means of communication.
Its a means of communication

Grammar is often overlooked in business
communications.
Some businesses even consider hiring on-staff
proofreaders an unnecessary expense.
Because its not considered important, a lot of
digital content is hard to understand.

5
Why Grammar is Important in Business
Communication ?

Management and staff often keep each other
updated with the latest reports and news.
external communications with clients and
suppliers are also regularly done.
In the course of all these, it is important that
you always use proper grammar in all your
business communications.
It is a standard that the management should
practice to maintain the good reputation of an
organization.

6
importance of using proper grammar in business
communications.
A professional approach

Poor grammar is one of the reasons why customers
avoid certain companies.
When users visit your website and read poorly
constructed sentences, the initial impression
would be that the site and the company behind it
are not trustworthy.

7
First impressions matter

First impression is last impression
Good spelling, correct grammar and the
appropriate use of punctuation will give them
more confidence in the person (or the company)
communicating with them.

8
Good reputation

Similarly, clients and suppliers are more likely
to trust a company that communicates clearly and
correctly.
The use of proper grammar will help maintain your
business credibility and reputation as a
professional.

"Your grammar is a reflection of your image. Good
or bad, you have made an impression. And like all
impressions, you are in total control."
Said by - Jeffrey Gitomer (American author
business trainer)

English grammar

11
NOUN

A NOUN is the name of a person, place, thing, or
idea.
Whatever exists, THAT can be named, that name
is a noun.

12
Example
PLACE
THING
PERSON
Car
Street
Teacher
13
FURTHER NOUN ARE DIVIDED INTO SOME CATEGORIES

COUNTABLE
which name anything that can be counted
NON-COUNTABLE
which name something that can't be counted

14
EXAMPLE
NON-COUNTABLE
COUNTABLE

WATER

5 MOBILE

AIR
ENERGY
BLOOD

4 BOOKS
FEW DISHES

15
adjectives

Adjectives are words that describe another person
or thing in the sentence.
A
an
The
these are adjectives.

16
example
SENTENCE ADJECTIVES
the tall professor the tall
a solid commitment a solid
a month's pay a month's
a six year old child a six year old
the unhappiest, richest man the unhappiest, richest
17
Degrees of Adjectives

Adjectives can express degrees of modification
THIS CAN BE BETTER EXPLAINED WITH THE EXAMPLE
AKSHRA is a rich woman,
but JYOTI is richer than AKSHRA, and SILKY is
the richest woman in town.

18
EXAMPLE ON Degrees of Adjectives
Positive Comparative Superlative
Rich richer richest
Lovely lovelier loveliest
beautiful more beautiful most beautiful
19
verbs

Verbs carry the idea of being or action in the
sentence.
LIKE
I am a student.
The students passed all their courses.

20
There are four forms of verb
verb Base form (1) Past form (2) Present participle (3) Past participle (4)
To work I can work I worked I am working I have worked
To write I can write I wrote I am writing I have written
21
Tenses

Tense shows the time of a verb's action.
There are three forms of tenses.
present tense
simple past Tense
past participle

22
Example

present tense
She is a student
She drives a new car
simple past tense
She was a student
She drove a new car
past participle
She has been a student
She had driven a new car

23
adverbs

Adverbs are words that modify
a verb
an adjective
another adverb

24
example

a verb
He drove slowly. How did he drive?
an adjective
He drove a very fast car. How fast was his
car?
another adverb
She moved quite slowly down the aisle. How
slowly did she move?

25
pronouns

Generally (but not always) pronouns stand for
(pro noun) or refer to a noun, an individual or
thing whose identity is made clear earlier in the
text.
Example
They say that eating beef is bad for you.

26
example

They say that eating beef is bad for you.

whom do they represent?
who are they?
They refers to a person (which is a noun)
27
prepositions

Word define its meaning itself pre-position
it describes a relationship between other words
in a sentence.
a word like "in" or "after" is rather meaningless
.
when you do try to define a preposition like "in"
or "between" or "on, shows that how something is
situated in relationship to something else.

28
Example preposition

You can sit before the desk.
We're having a party after result.
She lives in Karnal.

29
In some cases no preposition is used like

Grandma went upstairs
Grandpa went home.
They both went outside.

30
conjunctions

A conjunction is a joiner, a word that connects
(conjoins) parts of a sentence.
Some Coordinating Conjunctions are
and
but
or
for
so

31
Example conjunctions

This is a useful rule, but difficult to remember
He is neither sane nor brilliant
dyna spent his summer studying basic reading and
writing comprehension

32
Subordinating Conjunction

It comes at the beginning of a Sentence and
establishes the relationship between the
dependent clause and the rest of the sentence.
example
Because he loved acting, he refused to give up
his dream of being in the movies.
Unless we act now, all is lost.

33
Correlative conjunctions