Brave New Network

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Brave New Network

• The music, entertainment, and news network for
  college students

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What is Brave New Network?

• Developed in 1994 by a creative team led by Brian
  Dean
• Sought hottest new music from labels and
  independents
• Packaged into weekly 1-hour radio shows
• BNR had a huge impact on college radio and the
  industry
• Helped launch careers of many platinum and gold
  artists Sheryl Crow, Beck, Rage Against the
  Machine, Offspring, Everclear, Yo La Tengo,
  Freedy Johnson, Lisa Germano, Meat Puppets, 1000
  Mona Lisas, Down By Law.

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What is Brave New Network?

• Expanding to full music, entertainment and news
  network
• Produces and syndicates Music, News, Talk,
  Comedy, Drama, and Educational programming
• Flagship program BNR expands to 2-hours, and will
  simultaneously be released as a cable show, BNTV
• Programs taped live in LA studio and hot spots,
  and at live performances in clubs and college
  auditoriums

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Connecting You to Student Buying Power

• 18- to 29-year-olds spend 135 billion each year
• BNN provides integrated marketing to colleges and
  universities nationwide
• Enhanced underwriter support ads are packaged
  with our programming, promotions and events
• Best and most cost-efficient ways to reach
  students through BNNs music programming, print
  and internet advertising, and live concerts

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Demographics

• Target

10 million undergrads living in the dorms at 600
major colleges

• Reach

40 million registered students at 3000 colleges
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Strategic Relationships with Colleges

• 600 college radio stations
• 500 college TV stations
• 800 student activities councils
• 500 student marketing organizations
• 120 university press publishers
• 800 college weekly newspapers
• Access to DSL-wired dorm rooms

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Other Media Outlets

• Public FM radio
• Commercial FM radio
• Internet radio stations and sites
• Cable TV

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Impressions

• College newspapers, posters, product
  tents/campaign

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Reports

• Arbitron, Nielson, Acutrack reports supplied to
  sponsors
• College Research Consortium has contract with
  Arbitron (used by NPR)
• BNN supplies hits on sites
• BNN supplies sales on site to sponsors

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How do we get the hottest new talent?

• Over 28,000 CDs released each year
• New talent from labels
• Unsigned bands through scouting
• BNN has a great track record
• Rage Against the Machine, Everclear, Beck,
  Sheryl Crow, The Offspring, 1000 Mona Lisas,
  Freedy Johnson, Lisa Bermano, Meat Puppets

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How Can You Get Involved?

• Tour Sponsorships
• Club Sponsorships
• Media Advertising

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Tour Sponsors

• Series of 8-week college tours
• 2 colleges per week
• 30,000 per concert
• 30,000 x 16 480,000 for entire tour
• Single event sponsorship also an option.
• Example sponsoring concert in Florida during
  spring break

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Tour Sponsors

• Up to 5 sponsors per tour
• Different product categories
• 6,000 per concert for each sponsor
• 6,000 x 16 96,000 each sponsor

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Current Tour Schedule

• West Coast Tour (50)
• Top Media Market Tour (40)
• Canadian Tour (10)

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Tour Groups

• Each Touring Group has 3 newly signed bands and 2
  unsigned bands
• Tours begin in September

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Summer Season

• LA Club dates
• SNN/BNN tour
• 5,000 per date
• Up to 5 sponsors per date, 1000 each sponsor

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LA Clubs

• The Roxie
• The House of Blues
• King Kings
• The Knitting Factory

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SNN and BNN West Coast Tour

• Winstons Beach Club, San Diego
• The Belly Up Tavern, Salana Beach
• The Coach House, San Juan Capistrano
• The Light House Café, Hermosa Beach
• The PCH Club, Longbeach
• Schooners, Pacific Beach
• Canes Bar Grill, Mission Beach
• The Beach Chalet Brewery, San Francisco
• The Maritime Hall, San Francisco
• Pier 23 Café San Francisco

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Value Add

• New Club and Tour Sponsors get free BNR, BNTV,
  and Website media coverage
• 6 weeks out media blitz through college radio and
  cableTV
• Print ads, posters, BNN monthly CD sampler
• BNN website promotions (Giveaway drawings of BNN
  products and/or Sponsor product)
• SNN website promotions

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Media Sponsors

• Weekly 2-hour radio shows sent to 600 college
  radio stations
• 16 units per 2-hour show, airing 2 times per show
• 25 per spot per broadcast per station, with 2nd
  airing free

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Media Sponsors Examples

• 1 unit, all 600 stations, 50 weeks out of the
  year 750,000 nationwide
• 10 units, 16 stations, 14 weeks 56, 000 (Flood
  market for Southern California tour, 6-week lead
  8-week tour) (Other 6 units in reserve for
  sponsors and BNN)

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Brave New Network

• Connecting you to student buying power