Web design for business Chris Simpson, CETLE cs571york'ac'uk www'york'ac'ukenterprisestudents

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Web design for businessChris Simpson,
CETLEcs571_at_york.ac.ukwww.york.ac.uk/enterprise/s
tudents/
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What do you need?

• Website
• Domain name(s)
• Payment system

• Free for basic needs
• 5 / year
• 14 / transaction

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Choose a type of site
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• First decision you should make
• Affects how the site looks feels
• Depends on content

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Traditional site
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• Collection of pages, linked together
• E.g. University of York website
• Pay a web designer
• or Use an online tool

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Blog-based site
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• Collection of items or posts
• Arranged by date and/or category
• Traditionally for news/diaries, but now used for
  almost everything
• E.g. racetobeusa.com
• Usually free

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Group/network site
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• Tools for groups, societies, projects etc.
• E.g. facebook
• Owner controls the members
• Often include discussion,calendars, file-sharing
• Can do it for free

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Traditional site (designer)
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• Good
• Structure
• Custom features
• Unique sites
• Advanced needs

• Not so good
• Can be more complicated
• Editing yourself very possible but will cost
  you more

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Traditional site (online)
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• Good
• Do it yourself
• Very easy to set up
• Edit from anywhere
• Can cost nothing!

• Not so good
• Fewer advanced features
• May not look as unique
• Harder to get the professional look

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Blog-based site
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• Good
• Very easy to update
• Organised for you
• Easy to search
• Users can subscribe to updates

• Not so good
• If you dont like the blog style of sites
• Can be harder to get the professional look

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Group/network site
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• Good
• Can control access
• Organisational tools
• Collaboration tools
• Private discussion
• Mailing lists

• Not so good
• May not have the features you want
• Often ad-supported
• Can require management

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Traditional site (designer)
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• You will need
• Web designer to create it but think about
  long-term editing (CMS)
• Hosting to store it e.g. godaddy.com
• Plus domain payment (later)

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Traditional site (designer)
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• How to find a designer hosting
• Friends etc. popular with students!
• Meet people at events like this!
• Designers can often arrange hosting
• Or, look around for one that suits you

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Traditional site (online)
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• You will need
• Account with your chosen service
• Plus domain payment (later)

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Traditional site (online)
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• How to do it
• Choose a service that suits you
• Google Sites (ad-free) sites.google.com
• Others, e.g. multiply.com, webs.com
• Sign up, make your site (more later!)

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Blog-based site
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• You will need
• Account
• Some designers can make advanced blog
  customisations for you
• Plus domain payment (later)

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Blog-based site
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• How to do it
• Choose a service that suits you
• E.g. blogger.com wordpress.com
• Sign up, make your site

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Group/network site
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• You will need
• Account
• Optional domain (later)

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Group/network site
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• How to do it
• Have you thought about facebook?
• groupspaces.com good for societies
• kickapps.com general social networking sites
• groups.google.com basic discussion
• sites.google.com group and traditional
• vyew.com online collaboration
• Sign up, make your site

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Buy a domain (if you like)
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• A domain is the .com, .co.uk etc.
• 2.50/year for .co.uk 5 for .com
• Makes sites look professional
• Choose a memorable name!
• Think about safeguarding

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Buying a domain
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• Now very cheap, but many are taken!
• E.g. domainmonster.com
• Register to your business/society, but avoid
  using a university address
• Societies think about future ownership

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Link the domain to your site
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• If you use a web designer, ask them
• Otherwise, log in, find control panel, then
  framed/cloaked web forwarding and enter the
  details of your site
• You can now use your .com/.co.uk etc.

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2
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Online payment systems
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• Allow you to
• Create a catalogue of products/services
• Users use a checkout to buy these
• You receive money
• Host company takes a percentage

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Online payment systems
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• Options include
• PayPal trusted, advanced
• Google Checkout low commission (1.5 0.15),
  also Base (shop index)
• Amazon Marketplace free customers!
• ebay can do auctions, free customers!

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Online payment systems
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• Things to consider
• ebay can look home grown this may be good or
  bad for you!
• Amazon and ebay give you access to millions of
  potential customers
• Google Base potentially does this too

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Online payment systems
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• Things to consider
• With PayPal and Google Checkout you keep your
  design is image is important to you?
• Commission rates vary by income
• Commission can be fee, percentage, or both
• Is ease of payment important?

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Demo Google Sites
sites.google.com
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Demo Google Sites
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Demo Google Sites
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Demo Google Sites
Plan the structure of your site what pages do
you need?
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Demo Google Sites
Create your pages, then edit them
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Demo Google Sites
Insert links between pages
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Demo Google Sites
Edit the sidebar to make your site easy to
navigate
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What else can you do?

• Video upload to YouTube and add
• Pictures add pictures or slideshows
• Calendar insert a Google calendar
• Gadgets can be useful, but be careful!
• Upload files (e.g. PDFs)
• Be careful you create the right image

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What have we looked at?

• Types of site traditional, blog, group
• Free/cheap options
• Domain names
• Linking a domain to a free site
• Online catalogue and payment systems
• Getting started with Google Sites

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What else is there?

• Accessibility dont exclude people based on
  browser, sight, IT literacy
• SEO (Search engine optimisation)
• Advertising your site (e.g. Adwords)
• Money from advertising (difficult)

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Any questions?