Green Communication Planning in Waste Management: Partnership with concern citizens and public Novi

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Green Communication Planning in Waste
Management Partnership with concern citizens
and public Novi Sad, November 30 2006

• Aleksandra Knez-Milojkovic
• AMBASADORI IVOTNE SREDINE
• ENVIRONMENTAL AMBASSADORS
• www.ambassadors-env.org

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EnA

• Green Communication
• and
• Environmental Ambassadors

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Environmental Ambassadors

• Mission is to contribute to healthier environment
  and sustainable development in the country,
  region, Europe and on the global level by
  partnership with international and local
  organizations to transfer and disseminate the
  knowledge in environmental field, sustainable
  development and communication on all levels to
  contribute to better information system and
  public awareness raising in environmental field
  and to participate in the work and cooperate with
  all types of institutions, industrial and other
  associations to organize different types of
  meetings, workshops, and assemblies in
  environmental field.

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Key facts

• Waste is unavoidable in any society, but now we
  produce more waste then ever before. The Age of
  Convenience is also the Age of Waste.
• Waste management is a formidable challenge facing
  governments around the world.

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Green Communication

• 4 phase of communication
• Survey
• Identification
• Communication
• Action / Implementation of project

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Green Communication

• Survey in Serbia
• Government
• Local governments
• Councilors
• NGOs
• says

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EnA

• Waste and waste management are one of the five
  major problems in Serbia.
• On national and local level waste management
  became priority.

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Mojsinje story
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Mojsinje story

• Councilors of municipality Cacak made decision
  based on action plan to build recycling center,
  incineration plant and identifieded landfill
  site in Mojsinje village.
• They prepared all permits and found Funds from
  local and foreigner investitures.
• They have started realization of the first phase
  of action plan .
• but

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Mojsinje story

• Citizens from Mojsinje with other 8 more
  villages did not agreed with decision of Cacak
  municipality and organized protests.
• Reasons
• - Suggested location is on the most fertile
  soil in that area where they grow organic food.
• - Nobody wants garbage in own garden
• - Nobody ask them for their opinion.
• - There was no right procedure for decision-
  making process . .

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Mojsinje Case finally

• Ministry for Protection of Natural Resources and
  Environment of the Republic of Serbia in 2003 was
  mediator between local government and citizens.
• Process is stopped.
• Citizens win but
• Cacak still have problem with waste management!

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EnA

• How to get happy end..?

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Green Communication tools

• Agenda 21
• Aarhus Convention

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Agenda 21

• Recognizes that one of fundamental prerequisses
  and preconditions for the achievement of
  sustainable development is broad public
  participation in decision-making.

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Aarhus Convention

• Recognizes every person's right to a healthy
  environment.
• To promote for citizens right in field of
  Environmental Decision-making process, Public
  Participation, Access to information and Access
  to Justice in Environmental Matters .

• EnA

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EnA

• Why we have to pay attention on that?

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Local Governments
Government
NGOs
Experts
Citizens
Business sector
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EnA
Government
Business sector
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The Communications Tools

• Without tools he is nothing
• with tools is all
• Thomas Carlyle

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The Communications Tools

• Meetings
• Conferences
• Round tables
• Education and Trainings
• Special events
• Advocacy and Campaigning
• Lobbying

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The Communications Tools

• Networking with
• NGOs
• International and local organizations
• Experts
• Business groups and associations
• Public utilities
• Media
• Government

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With Green Communication Strategy we could

• Economize resource ( time, people, money).
• Make project sustainable .
• Make positive atmosphere and good environment for
  future investments .
• Get to success!

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The end

• GREEN COMMUNICATION
• and
• ENVIRONMENTAL AMBASSADORS

Happy end and looking forward to help you in
planning Green comunication when building waste
management facility
www.ambassadors-env.org office_at_ambassadors-env.or
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