AOL is Open New Contexts, New Opportunities

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AOL is Open New Contexts, New Opportunities

• Marcien JenckesGM, AIM Social Networking
• Mike JonesCEO Founder Userplane, an AOL
  Company
• Tim TuttleCEO Founder Truveo VP AOL Video

AOL Workshop Web 2.0
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Workshop Agenda

• Open AIM Marcien Jenckes
• Userplane Mike Jones
• Truveo / AOL Video Tim Tuttle
• QA

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AOL is Open for Business

• Talk to consumers about our products
• Build great stuff
• Make great products
• Integrate best-in-breed solutions
• Syndicate our platforms
• Lean into Web Ecosystem
• Enable community activity
• Embrace external scale

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Our Presentation at the Web 1.0 Conference

• AIM
• AOL Autos
• AOL Calendar
• AOL Celebrity with People
• AOL CityGuide
• AOL Diet Fitness
• AOL Food Home
• AOL Games
• AOL Health with WebMD
• AOL Jobs
• AOL Journals

• KOL
• MapQuest
• AOL Mail
• AOL Member Directory
• AOL Money Finance
• Moviefone
• AOL Music
• AOL News
• AOL People Connection
• AOL Pictures

• AOL Radio
• AOL Real Estate
• RED
• AOL Research Learn
• AOL Shopping
• AOL Sports
• AOL Television
• AOL Toolbar
• AOL Travel with Travelocity
• AOL Video
• AOL Yellow Pages

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Our Presentation at the Web 2.0 Conference
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What that means for what well see today
Building strong products
Syndicating our platform
Integrating 3rd-party experiences
YouTube
Userplane
ModuleT
Photobucket
AIM API
Flickr
RSS Feeds
VideoEgg
eBay
AOL
Monetization Platforms
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The Power of AIM

• The largest open messaging platform
• A total communications service with universal
  appeal from home to college to the office
• 42.8 MM Monthly Unique visitors for AIM and AOL
  in-client IM (Yahoo! 23.3 MM, MSN 16.2 MM)
• Highest in focus IM use in U.S. - 494
  mins/month
• Average of 1 Billion IMs sent every day
• Reach 18.8 of the total Internet audience
  (Yahoo! 10.6, MSN 8.6)

Whos on AIM ? 13-17 28.2 18-24 28.9 25-34
14.4 35-44 18.8 45-54 19.0 55-64 12.6 65
12.9AIM leads the U.S. IM Market in high school
and college demographics
Source Comscore MediaMetrix, Sep 2006
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Open AIM Value for Users, Communities, and
Developers

• What is Open AIM?
• Developer-centric program to foster innovation
  around personalized communications services
• Open set of free APIs allow developers to use
  AOLs robust platform as a base for their own
  applications and services
• Sample uses include
• Displaying a users online status and buddy icon
  on a web page
• Giving users of your application the ability to
  send and receive IMs and hold multi-party voice
  and audio chats
• Building new plugins for AIM Triton and
  AIM-Enabled clients
• Building custom AIM-based clients
• Available today at http//developer.aim.com

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Benefits of Using Open AIM

• Why reinvent the wheel? AOLs robust
  infrastructure and large user base serves as the
  perfect starting point for your own innovation
• Reach an audience of 60MM AIM users worldwide by
  providing value-added features, services, and
  content within the AIM client
• Increase your own communitys engagement and
  activity by leveraging the AIM identities and
  Buddy Lists or your users
• AIM functionality can be easily integrated into
  mashups, web pages, and desktop applications -
  everywhere your users are

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Web AIM Beta

• The Web AIM APIs facilitate easy and seamless
  integration of AIM functionality into web pages
• AIM Whimsicals are widgets that add Buddy List,
  IM, and Rich Presence to a web page with just a
  few lines of HTML
• How does Web AIM benefit you?
• AIM users can bring their identity and Buddy List
  with them to your site, creating an instant
  community
• Mash Web AIM up with other feeds and services to
  increase user engagement and the stickiness of
  your site
• Access to turnkey widgets as well as APIs allow
  you to customize exactly how the AIM experience
  is integrated

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AIM Presence

• AIM Presence makes it easy to detect and display
  the online status of a user
• How does AIM Presence benefit you?
• Increases the value of your site to users since
  they can indicate to other AIM users their
  availability to communicate
• Adds an additional personalization feature to
  your site that users can take advantage of

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AIM Plugins

• AIM Plugins let you easily add features and
  functionality to AIM Triton and other
  AIM-enabled clients
• How do AIM Plugins benefit you?
• Reach an audience of 60MM by making your
  value-added feature, service, or content
  available directly in the AIM client
• Acquire users for your product or service by
  combining AIM network functionality such as IM,
  Voice, Video, Peer-to-Peer, and more, to create
  new and engaging experiences

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AIM Custom Client

• AIM Custom Client provides developers with the
  tools we use to develop our own AIM clients
• How does AIM Custom Client benefit you?
• Create innovative and engaging experiences on
  the desktop by adding AIM functionality such as
  Presence, IM, Chat, Voice, Video, File sharing,
  and File Transfer to your own applications
• Build your own customized and branded AIM client
  for your users, allowing them to leverage their
  AIM identity and Buddy List in the new
  experiences that you create

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How Will YOU Use Open AIM?

• You tell Us! Open AIM is a platform that enables
  creativity, with very few restrictions on its
  use.
• The most successful applications using Open AIM
  will be ones we didnt anticipate.

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Userplane Today Empowering Online Communities

• Userplane provides a communication platform for
  over 1,000 enterprise communities and over
  130,000 widgetized communities, supports 4M
  connections daily.
• Userplane communication applications are
  centrally hosted, Ajax, C and Flash based
  communication tools allowing creation of private
  IM and chat networks designed specifically for
  online communities.
• Presence on both the web and desktop
• Userplane has no users!

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Current Userplane Offerings

• Each Userplane App adds core, must-have features
  to community websites.
• Userplane Webchat delivers full-featured,
  multi-room, multi-user text and A/V chatting.
• Userplane Webmessenger provides live text and A/V
  instant messaging.
• Userplane Webrecorder enables users to record and
  share A/V messages.
• Userplane Presence enables websites to offer web
  and desktop IM, alerts and live notification.
• Userplane Sitesearch enables advanced, fuzzy user
  searches.
• All Apps are web-based and can be fully
  integrated through rich APIs and instantly
  deployed on any site.

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Userplane Webchat
www.userplane.com/webchat
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Userplane Webmessenger Userplane Webrecorder
www.userplane.com/webrecorder
www.userplane.com/webmessenger
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Licensing Paid Ad Based Installations

• Userplane now offers both ad-supported (with
  revenue sharing) and paid license models.
• Paid license models based on peak concurrent
  users not total user base.
• Just sent our our first 50,000 to partners!

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AIM Userplane Turnkey Solutions

• With AIM Userplane integration communities can
  leverage the AIM namespace and reach without
  complicated installations.
• Userplane Userlist will enable extremely fast
  private IM network installation on any website.
• Release of new and expanded tools to grow your
  online community.

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Userplane Tomorrow

• Tools, Syndication and Monetization for the Long
  Tail
• Instant-Install Widget distribution to long
  tail publishers
• Open API integration options for enterprise
  communities
• Upcoming advertising revenue share options to all
  publishers
• Robust functionality for web destinations, with
  new methods for traffic monetization

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The Market for Internet Video is Exploding
Content Creators want to distributedirectly to
consumers and bypass MSOs. 7B videos are
currently streamed every month.
Consumerswant access to all video, all of
the time.Over half of all Internet users
regularly watch video online.
Advertisers demand better measurement
andperformance-based pricing models. CPMs for
online video are the highest in the business.
The market for internet video is doubling every
6 months.
Technology can now support TV-quality video
on the Internet. Broadband penetration has
reachednearly 3 out of 4 US households.
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has quietly become one of leading destinations
for online video today
AOL Video
NOW
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AOL Video Highlights

• Fourth largest streaming video destination on the
  web
• Largest video search syndication network
  reaching over 25M UVs
• One of the largest libraries of premium video
  over 40K titles

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Industry Firsts from AOL Video

• Live8 First to broadcast live video to millions
  of worldwide users
• In2TV First to offer free full-length
  television shows on the web
• Hi-Q First to support DVD-Quality playback
• 10 UI First to provide complete online video
  experience for your TV
• Open Video Search First to offer open video
  search APIs to industry

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Video-on-Demand Content Partners more to come
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AOL Uncut Video

• See it
• Shoot it
• Share it

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AOL Video Search

• AOL acquired Truveo in January
• Over the past year, AOLs Video Search network
  has grown to become the largest on the web,
  reaching over 25M UVs
• AOL video search quietly powers many of the
  largest video destinations on the web
• In September 2006, AOLVideo opened its search
  engine to the developer community
• Open APIs give developers access to millions of
  online videos
• Director Program provides first self-service
  syndication mechanism for content owners

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New AOL Video Portal -- Bringing it All Together
One-Stop-Source for Best Online Video Experience
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Build the Ultimate Video Destination with AOL

• Put millions of videos at your users fingertips
  with our APIs
• Let your users slice, dice, sort and share their
  videos using our rich search functionality
• Sign up and access for free at developer.aolvideo.
  com

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Three Ways to Make the Most of Your Video with AOL
host the video on your own site
submit a feed using AOL Director Program
Drive traffic to your website
we will syndicate your video across the AOL Video
Search Network reaching 25M UVs
create a branded destination and monetize with
ads or paid downloads
upload your video to Brightcove
Make
tag, label and share with your friends
upload your video to AOL Uncut
Become world famous
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All of our Open Initiatives
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All of our Open Initiatives
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All of our Open Initiatives
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For More Information on Userplane Contact Mike
Jones MJones_at_Userplane.com
For More Information on AOL Video Contact Tim
Tuttle TTuttle05_at_aol.com
For More Information on AIM Contact Stephen
Benedict OpenAIMStephen_at_aim.com