COMMUNITY MAPPING PROJECT: SOUTH OF MARKET SOMA

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COMMUNITY MAPPING PROJECTSOUTH OF MARKET (SOMA)

• Presented by
• Mike Fonseca and Sean Gallegos
• Client Urban Solutions

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Structure of the Report

• Overview
• Project Objectives
• Research Methods
• Findings
• Recommendations

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Client Urban SolutionsBackground Information

• A nonprofit economic development corporation
• Founded in 1992 as the South of Market
  Foundation.
• Focus Help neighborhoods attract, retain and
  grow community-serving and job-creating
  businesses.

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Project Objectives

• Create current inventory of land uses in the SoMa
  district.
• Analyze the socio-economic situation of the SoMa
  district using 2000 census data.
• Draw supported connections between SoMA
  conditions and data.

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Major Stakeholders

• San Francisco Planning Dept. Commission
• San Francisco Redevelopment Agency
• Community Organizations
• Owners and renters
• Social service providers and users
• Local Business owners
• Business patrons/customers
• Private development interest

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Research Methodology

• Literature review on local economic development
• 28 city block wide land use survey of 586 parcels
• ArcView geographic analysis using 2000 census
  data.

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Schedule
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Brief history of the SoMa District

• Early commercial waterfront activity dictates
  location of industries and housing in the area
  south of Market Street.
• Pre-WWII immigrant groups move to SoMa district
  Germans, Ukrainians, and Irish. Single room
  housing becomes abundant to accommodate local
  labor force.
• Zoning plans evolve from this scenario. SoMA and
  related eastern neighborhoods maintain high level
  of industrial land uses.
• SRO hotels and flats proliferate with rise of PDR
  industries. SoMA becomes characterized as
  affordable district for artist and blue collar
  families.
• Cheap rents attract technology start-ups. PDRs
  get squeezed

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Growth in SoMa

• 1980 SoMa population? 5,400
• 1990 SoMa population? 8,000 (approx.)
• 2000 SoMa population? 13,500.
• Population growth 1980 to 1990
• City wide? 7.
• SoMa district? 48. (8,000-5,400 / 5,400 x 100
  p)
• Population growth 1990 to 2000
• City wide? 11.
• SoMa district? 68. (13,500-8,000 / 8,000 x 100
  p)

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RC-4
Source SF Planning Dept.
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Area of Study

• Study Area
• Separated into two survey areas Upper-SoMA and
  Lower-SoMa
• Upper-SoMa boundary Mission to 7th and Howard to
  Duboce
• Lower-SoMA boundary Folsom to 7th and Bryant to
  13th Street

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Defining the Study Area

• The size of the district required choosing a
  representative sample of the SoMa district. We
  chose to define and separate the area into two
  areas based upon observed differences in land use
  and demographics in the district.

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Upper SoMa
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Lower SoMa
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2000 Census Variables

• Housing
• Households
• Population
• Economics

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Characteristics of SoMa

• Underdeveloped neighborhood commercial
  establishments (e.g. grocery stores, banks
  etc..).

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Characteristics of SoMa

• Underdeveloped neighborhood commercial
  establishments (e.g., grocery stores).
• High level of commercial vacancies.

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Characteristics of SoMa

• Underdeveloped neighborhood commercial
  establishments (e.g., grocery stores).
• High level of commercial vacancies.
• High degree of low-income residents

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High Degree of Low Income Residents
San Francisco Median Income 55,221.
Source U.S. Census
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Source U.S. Census 2000 Sean Gallegos/Mike
Fonseca, May 2004
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Source U.S. Census 2000 Sean Gallegos/Mike
Fonseca, May 2004
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Characteristics of SoMa

• Underdeveloped neighborhood commercial
  establishments (e.g., grocery stores).
• High level of commercial vacancies.
• High degree of low-income residents
• Increased Household Density

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Source U.S. Census 2000 Sean Gallegos/Mike
Fonseca, May 2004
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Source U.S. Census 2000 Sean Gallegos/Mike
Fonseca, May 2004
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Creating the survey tool

• Determining questions and categories
• Types of Land Use
• Building and Land Information
• Commercial Use
• Real Estate Market Status

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Land Use Survey Instrument

• Specific formatting for a inventory survey
• Layout
• Different fonts
• Coding
• Defined parcel area
• Verification/Approval

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Land Use Survey Variables

• Building Data
• Vacant Building
• Vacant Lot
• PDR Adjacent
• of Roll-up doors
• of Parking spaces
• Parking type
• Building type
• Building condition
• Original use
• of Commercial units
• of Housing units
• of Stories

• Parcel Number
• Address
• Land Use
• Ground Floor Use
• Land Use 2
• Land Use 3
• Land Use 4
• Land Use Notes
• Commercial Occupants
• Name of Occupant
• Street Address
• Occupant Code
• Real Estate Market Status
• For Sale
• For Lease
• Real Estate Agency Information

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Findings of Land Use Survey
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Source SF Planning Dept.
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Source SF Planning Dept.
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Source Sean Gallegos/Mike Fonseca, May 2004
Source Sean Gallegos/Mike Fonseca, May 2004
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(No Transcript)
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Housing Stock
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PDR Housing
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Source Sean Gallegos/Mike Fonseca, May 2004
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Preliminary Analysis

• Created a Access file for entering survey data
• Continuous data entry of survey results
• Analyzing Results through Arcview GIS, developed
  graphs tables for the final written report

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Recommendations
1. The Planning Department with the Stakeholders
needs to complete a Visioning process by which
the SoMa district envisions the future it wants,
and plans how to achieve it.
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• This requires the following
• We recommend the planning department provide the
  stakeholders of SoMa with an explanation of the
  existing conditions of the district. This
  includes
• A complete and accurate inventory of the current
  land use
• A detailed demographic and economic analysis of
  the district.
• We recommend the planning department provide the
  stakeholders of SoMa with the tools and support
  to collectively develop a vision of the future
  direction of their district, through workshops.