Winston Churchill

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Winston Churchill
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Winston Churchill The Man
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Pride in Britain

• Decline of the British Empire
• Dominion status

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Britains Culture

• Unshakeable resolve
• Ruthless tenacity
• Unswerving resistance

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Rhetorical Style

• Initially ineffective
• Perfect for WWII

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Winston Churchill The Leader
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Adapt the Organization

• Having received his majestys commission I have
  formed an Administration of men and women of
  every Party and of almost every point of view
• one bond unites us all

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Adapt the Organization

• Churchill created a War Cabinet that could make
  immediate decisions
• This War Cabinet was multi-party which went
  against traditional norms

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Do not dwell on the past

• If we open a quarrel between the past and the
  present, we shall find that we have lost the
  future

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Do not dwell on the past

• The situation that England was in could have been
  blamed on Chamberlain
• The situation would not be changed by assigning
  guilt
• Churchill called on Britain to stand together
  today and fight

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Have a clear vision of the future

• we gave very powerful and continuous aid to
  the French Army but we would never allow the
  entire metropolitan fighter strength of the Air
  Force to be consumed.
• Our fighter Air Force might have easily been
  exhausted and then we should have found
  ourselves at the present time in a very serious
  plight

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Have a clear vision of the future

• Assessed the possible scenarios that Britain
  could find itself
• Serious inventory of Britains strengths and
  weaknesses
• Made decisions based on the primary goal
  keeping Britain free

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Winston Churchill The Orator
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Clarity

• You ask, what is our policy? I can say it is
  to wage war by sea, land and air with all our
  might and strengththat is our policy.
• You ask, what is our aim? I can answer in one
  word it is victory, victory at all costs

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Clarity

• A vision for the future
• A plan for action
• Instill hope
• Outcome articulated
• Invitation extended

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Respect

• In that supreme emergency we shall not hesitate
  to take every step, even the most drastic, to
  call forth from our people the last ounce and
  inch of effort of which they are capable.

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Respect

• Recognizes the value of his people
• Demonstrates his compassion for them
• Speaks in the first person
• Uses vivid imagery

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Stimulating

• Let us brace ourselves to our duties, and bear
  ourselves that, if the British Empire and its
  Commonwealth last for a thousand years, men will
  still say, This was their finest hour.

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Stimulating

• He engaged his listeners using creativity
• He challenged them
• Made his words memorable

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Congruent

• There remains of course the danger of bombing
  attacks, which will certainly be made very soon
  upon us by the bomber forces of the enemy

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Congruent

• He tells the public the truth
• He is consistent they know what to expect
• He does not disguise reality, or use deception

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Winston Churchill Why was he an effective leader?
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Winston Churchill Why was he an effective leader?

• Adapted an organization to meet current needs
• Relentless in the pursuit of his vision
• Appealed to the core values of his followers