How to use social media to make your business buzz

1
How to use social media to make your business
buzz

• David Kligman, AAA
• Steve Crescenzo, Ragan Communications
• Sept. 5, 2006

2
About me

• David Kligman
• Strategic publications manager
• (electronic and print media)
• Five years with AAA
• Background
• Associated Press writer/editor
• (7 years)
• Delta Dental corporate communications
• (2 years)

3
About my company

• AAA (California State Automobile Association)
• 7,000 employees in Northern California, Nevada,
  Utah, Colorado, Arizona, Southern California
  (Irvine)
• 100 locations
• Roadside service, insurance, travel

4
What is social media at AAA?

• Online tools used to share opinions, insights,
  experiences and perspectives
• Join the Discussion Now
• Discussion thread
• Feedback string
• Virtual discussion
• Instant dialogue tool

5
How it works briefly

• Tool part of daily intranet articles
• Employees click Join the Discussion Now link
• Simple login (user ID, last four SSN digits)
• End of each article includes a box to add
  opinions or questions
• Click submit comments post instantly