RFID

1
RFID The consumer scenario Emilie Barrau
TACD - RFID and Ubiquitous Computing Brussels 13
March 2007
2
(No Transcript)
3
Radio Frequency IDentification

• RFID what?
• Very little consumer awareness
• 77 are not aware of RFID (Capgemini, 2004)
• Little contact with consumers B2B use
• A technology still under development
• Yet, already used
• Implementation decision before full trials take
  place
• Security issues raised for years e.g. passports
  already cracked

4
TODAY

• We already live in a surveillance society

5
TOMORROW ??
6
TOMORROW

• Options are still open

7
WHAT DO CONSUMERS WANT?

• Right to know
• Right to choose
• Respect and enforcement of existing rules
• Other issues

8
RIGHT TO KNOW

• Transparency accountability
• Clear and intelligible information
• On site information
• Labelling
• Balanced information campaigns
• Awareness raising of sellers, manufacturers and
  technicians
• gt Informed choice

9
RIGHT TO CHOOSE

• Anonymity
• Consent on personal data being collected
• Possibility to deactivate or remove the tag
  (sure kill)
• gt Consumer control

10
Respect and enforcement of existing rules

• Review of existing legislation?
• Self- regulation
• Privacy Impact Assessments (PIAs)
• Security Impact Assessments (SIAs)

11
Other important considerations

• Technological innovation
• Privacy and security by design
• Privacy Enhancing Technologies (PETs)
• Environmental issues
• Amount of copper used
• Health concerns
• Electromagnetic Fields (EMF)

12
Conclusion

• Industry should expend less efforts on fighting
  new regulations and more on involving
  stakeholders in the assessment and management of
  risks to privacy, identity, trust, security and
  inclusiveness.

from the Safeguards in a World of Ambient
Intelligence (SWAMI) report, 2006
13
The European Consumers Organisation Bureau
Européen des Unions de Consommateurs Avenue de
Tervueren, 36 -1040 Bruxelles Tel
0032 2 743 15 90 - Fax [phone]
Email eba_at_beuc.eu www.beuc.eu
14
(No Transcript)