The School of Athens Raphael, 15091510 Fresco, 500 770 cm

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HOW CAN USA BASED EDUCATIONAL INSTITUTIONS
ACHIEVE SUSTAINABLE COMPETITIVE ADVANTAGE
GLOBALLY? Presentation to American Association
of University Administrators
Presenter Sofia Hilentzaris Vice Chancellor
Student Affairs Enrollment
Management University of Indianapolis, Athens
The School of Athens Raphael, 1509-1510 Fresco,
500 770 cm Vatican city, Apostolic Palace
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WHAT IS SUSTAINABLE COMPETITIVE ADVANTAGE?

• GROWTH HAS TO BE LONG TERM
• BUILDING TODAY WITHOUT SACRIFICING
  TOMORROW-INCLUDING NOT OVER-GROWING OR
  OVER-BUILDING TODAY
• ENTAILS
• 1. PLANNED ENROLLMENT
• 2. RETENTION
• 3. DESIGNING FOR GROWTH/CHANGE based ON
  RECRUITMENT RETENTION PLANS AND FORECASTS
  AIMING AT THE CONTINUOUS BALANCE OF THE WHOLE
  SYSTEM (TAKING INTO ACCOUNT MARKET NEEDS
  DIRECTION AS WELL AS INTERNAL QUALITY STANDARDS)

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WHAT DO WE SEE IN THIS PICTURE?
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TO ACHIEVE SUSTAINABLE COMPETITIVE ADVANTAGE
GLOBALLY

• ENTAILS
• UNDERSTANDING 3
• CRITICAL, CRUCIAL, IMPORTANT, SIGNIFICANT,
  MAIN, ESSENTIAL, KEY, FUNDAMENTAL NECESSARY,
  BASIC, CENTRAL, VITAL,
• THINGS

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SUSTAINABLE COMPETITIVE ADVANTAGE GLOBALLY
ENTAILS
1. UNDERSTANDING THE ENVIROMENTS 2.
UNDERSTANDING THE ENVIROMENTS and most
important of all 3. UNDERSTANDING THE
ENVIROMENTS
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ENVIRONMENTAL FORCES

• Understanding the environmental forces in the
  education arena in different countries around the
  globe is of great importance in positioning USA
  based institutions, comprehending the challenges
  and opportunities in place and setting a strategy
  to achieve sustainable competitive advantage.

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2 ENVIRONMENTS, 1 RELATIONSHIP

• 1. EXTERNAL ENVIRONMENT
• (the world around, surrounding the institution
  the cosmos, macro level)
• 2. INTERNAL ENVIRONMENT
• (the world inside the institution, microcosm
  (micro-cosmos) micro level)
• 3. 1 EXTRAORDINARILY DYNAMIC RELATIONSHIP

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Therefore some of the questions we need to ask as
global educators are

• What is the current legal/governmental,
  political, cultural, social, economic and
  competitive environment in the country of
  interest with respect to private vs. public
  education?
• What can an educational institution based in the
  USA do to enhance its market position and gain a
  larger market share, i.e. achieve sustainable
  competitive advantage?

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GLOBALIZATION

• Where does exactly education stand in this new,
  global world?
• How much local and how much global is it or
  should it be to gain and sustain competitive
  advantage?
• i.e. Accreditation - Global
• Recruitment Retention, Recognition -
  Local Curriculum Hybrid Both Global Local

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ENVIRONMENT 1

• EXTERNAL
• LOCAL
• GLOBAL
• THINKING GLOBALLY ACTING LOCALLY..

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The Local Environment

• a students decision to choose between
  institutions is based on the unique factors
  present in the country of operation such as
• economic (cost, income)
• social (friends, family, status)
• cultural (perceptions of quality, i.e. U.K. vs.
  U.S.)
• political (anti-foreign sentiments)
• governmental (policies, laws)
• competitive (market saturation, accreditation)
• personal factors (parents, socioeconomic status)

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The Global Environment

• a students decision is influence by global
  trends through the use for example of the
  internet, social media, travel..
• globalization in many ways is making consumers
  and therefore students around the world more and
  more alike (Keegan 2001)

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ENVIRONMENT 2 The Internal Environment-
Leadership

• Who is Who
• Who is Doing What
• Cost - Are we efficient?
• Results- Are we effective?
• Quality- Are we providing the best at the least
  possible cost?
• Are we creative? Do we innovate?

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ENVIRONMENT 2 The Internal Environment -
Leadership

• How are we different?
• What are our
• Talents
• Strengths
• Weaknesses
• Opportunities
• Threats
• Challenges
• Priorities

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THE IMPORTANCE OF LEADERSHIP

• Mission
• Vision
• Strategic Goals
• Action Plans
• Quality
• Student-Centered
• Cost
• Differentiation
• Public Relations
• Partnerships Alliances
• Networking
• Creativity Innovation

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WHAT ARE WE HERE TO DO?HOW ARE WE GOING TO DO IT?

• HOW ARE WE GOING TO DO IT?
• THROUGH LEADERSHIP
• WHAT ARE WE HERE TO DO?
• SERVE SOCIETY THROUGH DEVELOPING LEADERSHIP
• Even Business is a Communal Activity Aristotle

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The Circle of Organizational LifeThe Ultimate
Power of Leadership is Discovered in Creativity
Innovation. Sofia Hilentzaris, 2008
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Developing Leadership VIP Values, Identity,
Philosophy
Values (What do you believe In?)
your VIP
Identity (Who are you? What is Your Personal
Calling, Mission Vision
Philosophy (Why should your values identity be
important to others?)
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• Leadership VIP as your Ethical Anchor
• The The Leadership Theseus Thread and
  Leadership VIP Ethics

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The Theseus Story

• Theseus the Greek mythic figure who has become
  synonymous with leadership, courage, strategic
  thinking and perseverance.Who was this mythic
  character?Theseus was among seven Athenian
  youths and seven maidens sent to the intricate
  labyrinth of Cnossus by King Minos of Crete.
  There he was destined to face a sacrificial death
  at the hands of the bellowing and sharp-horned
  Minotaur, Minos' half-man and half-bull
  monster.But the brave young man eluded the
  labyrinthine clutches with the help of Minos'
  daughter Ariadne, who came to his cell to give
  him a sword and ball of silken thread."The
  sword is for you to kill the ferocious Minotaur,"
  she told Theseus.
• "The thread is your means of escape. Of what use
  would it be for you to kill the Minotaur and then
  die of hunger as you tried in vain to find your
  way out of the labyrinth?"But if you tie one
  end of the strong thread to the door of the
  labyrinth and unwind it as you make your way
  through the passages to find the beast, you will
  have a silken clue which will lead you out again
  in safety."Theseus slew the Minotaur and led
  the other prisoners to safety by following the
  thread to the entrance of the maze.

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Leadership VIP Values Identity Philosophy
L1 Initiation
The Theseus Thread to VIP
VIP
L2 Implementation
L3 Reflection
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Your Leadership VIP steps

• Identify Values
• Establish Identity
• Conclude Philosophy
• Establish Personal Roadmap
• Strategies
• Venues
• Channels
• Mediums
• of
• Implementation

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In Establishing Your Values consider
thatthere ARE UNIVERSAL VALUES (VIRTUES,
PRINCIPLES)especially critical for Global,
Abroad Operationsit works against fear
prejudice !!!The Universal Values by Martin
Saligman

• Wisdom and Knowledge cognitive strengths that
  entail the acquisition and use of Knowledge
• Creativity originality, ingenuity Thinking of
  novel and productive ways to conceptualize and do
  things includes artistic achievement but is not
  limited to it
• Curiosity interest, novelty-seeking, openness to
  experience Taking an interest in ongoing
  experience for its own sake finding subjects and
  topics fascinating exploring and discovering
• Open-mindedness judgment, critical thinking
  Thinking things through and examining them from
  all sides not jumping to conclusions being able
  to change one's mind in light of evidence
  weighing all evidence fairly
• Love of learning Mastering new skills, topics,
  and bodies of knowledge, whether on one's own or
  formally obviously related to the strength of
  curiosity but goes beyond it to describe the
  tendency to add systematically to what one knows
• Perspective wisdom Being able to provide wise
  counsel to others having ways of looking at the
  world that make sense to oneself and to other
  people

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• Courage emotional strengths that involve the
  exercise of will to accomplish goals in the face
  of opposition, external or internal
• Bravery valor Not shrinking from threat,
  challenge, difficulty, or pain speaking up for
  what is right even if there is opposition acting
  on convictions even if unpopular includes
  physical bravery but is not limited to it
• Persistence perseverance, industriousness
  Finishing what one starts persisting in a course
  of action in spite of obstacles getting it out
  the door taking pleasure in completing tasks
• Integrity authenticity, honesty Speaking the
  truth but more broadly presenting oneself in a
  genuine way and acting in a sincere way being
  without pretense taking responsibility for one's
  feelings and actions
• Vitality zest, enthusiasm, vigor, energy
  Approaching life with excitement and energy not
  doing things halfway or halfheartedly living
  life as an adventure feeling alive and activated
  

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• Humanity - interpersonal strengths that involve
  tending and befriending others
• Love Valuing close relations with others, in
  particular those in which sharing and caring are
  reciprocated being close to people
• Kindness generosity, nurturance, care,
  compassion, altruistic love, "niceness" Doing
  favors and good deeds for others helping them
  taking care of them
• Social intelligence emotional intelligence,
  personal intelligence Being aware of the
  motives and feelings of other people and oneself
  knowing what to do to fit into different social
  situations knowing what makes other people tick
• Justice - civic strengths that underlie healthy
  community life
• Citizenship social responsibility, loyalty,
  teamwork Working well as a member of a group or
  team being loyal to the group doing one's share
  
• Fairness Treating all people the same according
  to notions of fairness and justice not letting
  personal feelings bias decisions about others
  giving everyone a fair chance.
• Leadership Encouraging a group of which one is a
  member to get things done and at the time
  maintain time good relations within the group
  organizing group activities and seeing that they
  happen.

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• Temperance strengths that protect against
  excess
• Forgiveness and mercy Forgiving those who have
  done wrong accepting the shortcomings of others
  giving people a second chance not being vengeful
  
• Humility/Modesty Letting one's accomplishments
  speak for themselves not regarding oneself as
  more special than one is
• Prudence Being careful about one's choices not
  taking undue risks not saying or doing things
  that might later be regretted
• Self-regulation self-control Regulating what
  one feels and does being disciplined
  controlling one's appetites and emotions
• Transcendence - strengths that forge connections
  to the larger universe and provide meaning
• Appreciation of beauty and excellence awe,
  wonder, elevation Noticing and appreciating
  beauty, excellence, and/or skilled performance in
  various domains of life, from nature to art to
  mathematics to science to everyday experience

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• Gratitude Being aware of and thankful for the
  good things that happen taking time to express
  thanks
• Hope optimism, future-mindedness, future
  orientation Expecting the best in the future
  and working to achieve it believing that a good
  future is something that can be brought about
• Humor playfulness Liking to laugh and tease
  bringing smiles to other people seeing the light
  side making (not necessarily telling) jokes
• Spirituality religiousness, faith, purpose
  Having coherent beliefs about the higher purpose
  and meaning of the universe knowing where one
  fits within the larger scheme having beliefs
  about the meaning of life that shape conduct and
  provide comfort

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LEADERSHIP WISDOM (LW) Involves the use of EI,
SI, CI AS A STRATEGY Roadmap FOR A LEADER in
self-management, in leading others Wisdom
involves both thinking action, it means
knowing the best ends (thinking) and using the
best means (acting) to achieve those
ends Leadership Wisdom (LW) is the awareness
of what is, what could be, and the deployment of
strategies to become LEADERSHIP WISDOM defined
by S. Hilentzaris, 2008 based on the work of
Goleman, Boyatzis, Clawson, Chiszentmihalyi,
Gardner
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Leadership Wisdom

• Consists of
• Seeing what needs to be done
• Understanding the environment and the dynamics
  IDENTIFYING THE BEST ENDS-LINKS TO MISSION
  VISION
• Initiating action to reach ends USING THE BEST
  MEANS- DESIGN FOR GROWTH/CHANGE STRATEGY ACTION
  PLANS

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EUDAIMONIA As a foundation to the Strategy,
Roadmap in leading

• The Ancient Greek King of Macedon, Alexander the
  Great said, I am indebted to my father for
  living, but to my teacher for living well.
  Alexander the Great was no ordinary man he was a
  king after all. His father Phillip of Macedon is
  credited for uniting the Greek city states and
  Alexander himself under this unity became a
  global leader, who was able to travel to far
  places and spread Hellenism.
• Alexander made the point on how important
  education was to a good life even so long ago.
  Aristotle, his teacher, explained that all humans
  are looking for the good life, for happiness,
  for eudaimonia

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EUDAIMONIA

• As Aristotle explained all humans aim at living
  the good life and happiness is the meaning and
  the purpose of life.
• Thomas Jefferson later assured us that we all
  have the human right of the pursuit of
  happiness.
• To accomplish such goals in a global society we
  need to develop leaders who are inspired by
  excellence and driven by results, who care about
  others and who are concerned about the future,
  our environment and sustainability.
• Such leadership requires logos, ethos, and pathos
  (Aristotle)
• That is the challenge of education in the 21st
  century. And many of us, as educators, are
  dedicated, committed and ready to meet that
  challenge through creativity and innovation.

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EDUCATION THAT PROVIDES VALUE AND VALUES

• As in the time of Alexander the Great and
  Aristotle, Individuals today are still looking to
  receive education that provides value.
• Along with value, education in order to provide a
  sustainable good life, needs to provide values
  and develop leaders with skills required to
  sustain the broader environment where they live
  and work while they are able to cooperate
  globally by developing globalmentality.
• If strategic plans and action plans are based on
  Value and Values for the students then the future
  is bright and the mission of USA based
  educational institutions would be accomplished
  around the globe.

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EDUCATION SHOULD PROVIDE STUDENTS WITH THE
KNOW-HOW TO BUILD THEIR LIFE TRAJECTORYFROM
MORPHOSIS TO METAMORPHOSIS

• MORPHOSIS DEVELOPING FORM -PROVIDED IN SCHOOL-
  WE TRY TO BUILD MODEL CITIZENS MARKETABLE
  SKILLS
• METAMORPHOSIS TRANSFORMING -REQUIRES
  SELF-AWARENESS SKILLS- IMAGINATION, CREATIVITY,
  THE WILL TO CHANGE EVOLVE-- SUCH SKILLS NEED TO
  BE PART OF MOPROSIS-- ie. EXPOSING STUDENTS TO
  DIFFERENT CULTURES ENVIRONMENTS
• From Morphosis to Metamorphosis ---THE
  ROADMAP-- necessary for the journey is the value
  (both as a belief return-on-investment) of
  life-long learning

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Some of the Innovative Programsat the University
of Indianapolis, Athens

• Ambassadors Forum
• Leadership for Health Sustainability-
• Global Virtual and On-Site Workshops
• Young Leaders Conferences Forums
• Designing Green in Greece
• Odyssey in Athens

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Leadership for Health SustainabilityGlobal
Virtual On-Site Workshops, Young Leaders
Conferences Forums

• The aim is to develop the understanding of
  students who as citizens and educated members of
  their communities need to know and appreciate the
  human environmental consciousness and cultural
  heritage and their development in the broader
  historical and global context.
• Although the roots of modern science are known to
  be in ancient Greece few scientists recognize the
  contribution that ancient scholars various
  cultures around the globe even today can still
  make to modern issues like sustainable
  development. For example information from ancient
  texts can greatly contribute to the protection of
  the environment. Studying such texts and
  understanding how different societies started
  and progressed is very crucial to the future of
  sustainability.
• A better understanding of history and peoples
  decisions that affect the environment are vital
  for the 21st century citizen and professional.
  Students who study these areas also realize that
  cultural diversity is an inseparable part of
  globalization and it is the future of
  citizenship. A global citizenship mentality is
  the next frontier humans have to conquer and we
  can do that by realizing that even though there
  are differences between nations we all share
  common concerns and a common human destiny.

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The Ambassadors Forum

• The Ambassadors Forum is a pioneer class in
  which Ambassadors of various diplomatic missions
  come to address students on issues of diplomacy
  and foreign and domestic policy. Ambassadors of
  different countries from all over the world
  address students on issues concerning their own
  country and are in a unique position to be able
  to present their countrys position on different
  issues involving foreign policy, international
  relations, security, bi-lateral and multi-lateral
  relations.
• The goal of this program is to introduce students
  to diplomacy in action through the eyes and the
  experience of the key players. The course
  achieves active student involvement through an
  interactive process that includes discussions
  with the experts in the Forum.
• Students gain insight into the relationship of
  these countries to other countries and the role
  of the Ambassador in maintaining diplomatic
  relations. Understanding the role of cooperative
  bodies such as the European Union, NATO, and the
  United Nations is another goal of this innovative
  program.
•  

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Odyssey in Athens

• Odyssey in Athens is a semester or year-long,
  study abroad program in Greece offering the
  opportunity to American and international
  students with global thinking, interests and
  perspectives to chart their own course towards
  knowledge. They do that through actual
  experiences and first-hand understanding of what
  classical and modern means.
• Students take classes in their chosen fields and
  majors and study in a diverse environment along
  with Greek and other international students. This
  is a tremendous experience for students majoring
  in business, communications, human resources,
  international relations, public relations,
  history, philosophy, politics, science, medicine,
  psychology, sociology, media and journalism,
  language, architecture, art, theater, or music.
  It offers a great opportunity to students to
  explore, see with their own eyes, and touch with
  their own hands all those places where the
  liberal arts subjects and the sciences were
  founded.
• In addition to their regular studies, students
  are encouraged to take full advantage of the
  Greek language and culture courses. Courses
  surveying Greek civilization from the ancient
  times to the present cover art and archaeology,
  ethnography and culture, history, literature,
  politics and language. Courses with an
  international or cross cultural focus include
  anthropology, business administration,
  journalism, history, literature, political
  science and economics.

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REFERENCES

• 1. James Clawson, Level Three Leadership
  getting below the surface, 3rd Edition,
• New Jersey Pearson Prentice Hall 2006
• 2. Bryan Magee, The Story of Philosophy, New
  York Barnes Noble, 2006
• 3. Ken Blanchard, The Heart of a Leader,
  Oklahoma Honor Books, 1999
• 4. John Maxwell, The 17 Essential Qualities of a
  Team Player, Tennessee Thomas Nelson, Inc. 2002
• 5. Martyn Oliver, History of Philosophy, Great
  Britain Octopus Publishing, 1997
• 6. Rob Goffee and Gareth Jones, Why Should
  Anyone Be Lead by You?, What It Takes to Be an
• Authentic Leader, USA Harvard Business
  School Press, 2006
• 7. John C. Maxwell, The Difference Maker, USA
  Thomas Nelson Inc., 2006
• 8. Daniel Goleman, Richard Boyatzis, Annie
  McKee, Primal Leadership, Realizing the Power
• of Emotional Intelligence, USA Harvard
  Business School Press, 2002
• 9. Howard Gardner, Frames of Mind, New York
  Basic Books, 1993
• 10. Keith Ferrazzi, Never Eat Alone, and Other
  Secrets to Success, One Relationship
• at a Time, USA Doubleday-Random House,
  2005

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REFERENCES

• John Maxwell, The 21 Indispensable Qualities of
  a Leader, USA Thomas Neilson, 1999
• Howard Gardner, Five Minds For The Future, USA
  Harvard Business School Press, 2006
• Feldman, Csikszentmihalyi, and Gardner, Changing
  The World, A Framework for the Study of
  Creativity, USA Praeger Publishers, 1994
• 14. Mihaly Csikszentmihalyi, Flow The Psychology
  of Optimal Experience, USA Harper Perennial,
  1991
• 15. Mihaly Csikszentmihalyi, Creativity, Flow and
  The Psychology of Discovery and Invention, USA
  Harper Perennial, 1997
• 16. Porras, Emery, and Thompson, Success Built to
  Last, USA Wharton School Publishing, 2006
• 17. Buckingham and Clifton, Now, Discover Your
  Strengths, USA The Free Press, 2006
• 18. Kouzes and Posner, The Leadership Challenge,
  USA Wiley Sons Inc., 2002
• 19. Harvard Business Review on Breakthrough
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• 20. J. Rachels and S. Rachels, The Elements of
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• 22. S. Hilentzaris, Skills Analysis/Leadership
  Individual Leadership, Team Leadership,
  Continuous Quality Improvement (CQI), Ethical
  Behavior, Proceedings of the IDISIEEP,
  International Conference, Greece 2003
•  
•  

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REFERENCES

• 23. A. Cherif, S. Gialamas, S. Hilentzaris,
  Faculty Performance Planning and Evaluation,
  U.S.A. The Department Chair Journal, January
  2004
• 24.  A. Cherif, S. Gialamas, S. Hilentzaris,
  Preparing Department Chairs in the Area of
  Faculty Leadership, USA The Academic Leadership
  Journal, December 2003
•  A. Cherif, S. Gialamas, S. Hilentzaris,
  Minimizing Conflict Between Department
  Chairpersons and Faculty, USA The Department
  Chair Journal, January 2003
• S. Hilentzaris, Healthcare Facilities Management,
  Enterprise-wide integration and Continuous
  Quality Improvement , Proceedings of the 15th
  International Congress of the International
  Federation of Hospital Engineering, Scotland
  1998
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  Houghton Mifflin Company, 2004
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  Psychology for the Third Millennium, USA Harper
  Perennial, 1993

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Communication Information
SERVING AMERICAN EDUCATION IN GREECE GLOBALLY
Dr. Sofia Hilentzaris Vice ChancellorStudent
Affairs and Enrollment ManagementUniversity of
Indianapolis, Athens
10557 Athens, GreeceTel 30 2103236647/30 210
3239740 x17Mobile [phone]Fax 30
2103248502hilentzariss_at_uindy.gr