Its more than food. Its Life. Ms que comida, es vida.

1
Its more than food. Its Life.Más que comida,
es vida.

• Centers for Disease Control and Prevention
• Division of Diabetes Translation
• National Diabetes Education Program
• (NDEP)

2
Background

• Responds to the NDEP campaign, Control your
  Diabetes. For Life. with a specific focus on
  Hispanics/Latinos and their eating habits.

3
Focus

• Its more than food. Its Life. will help people
  with diabetes learn how to
• Have a balanced meal plan.
• Observe their portion sizes.
• Make healthy food choices.
• Plan and prepare their meals in a healthy way.

4
Goal

• Hispanics/Latinos will be more aware that they
  have to learn how to eat, how often and how to
  prepare the meals they love, without sacrificing
  the ethnic foods and traditional plates they like
  so much.

5
Campaign messages

• People with diabetes have the same nutritional
  needs as any other person.
• Combined with physical activity and medications
  (insulin or diabetes pills), nutrition is
  essential to manage diabetes.
• Eating healthy does not mean sacrificing flavor
  and avoiding foods that we like.

6
Campaign messages

• Exchange lists cluster foods in areas similar in
  carbohydrates, fats, proteins, and calories.
  These can be a good guide to plan a balanced
  meal.
• To control diabetes, medications only cant do
  the job having a balanced meal plan, being
  physically active, and losing some weight are key
  factors for success.

7
Campaign components

• Poster - In color, available in English and
  Spanish. Can be ordered.
• Recipe booklet - Bilingual. This is the take-away
  piece of the campaign.
• Ads - In color and B/W, available in English and
  Spanish, in these sizes
• ¼ page
• ½ page (horizontal and vertical)
• 1 page

8
English poster
9
Poster message

• Among the many ways to manage your diabetes, some
  of them
• might be waiting for you, right in your own
  kitchen!
• Thats right. Food is the fuel that keeps
  everything working. The physical activity you do,
  the medications you take, and your blood glucose
  levels are all affected by how much and what you
  eat. You dont have to give up your favorite
  foods, just take small steps to eat better. Learn
  how much to eat, how often, and how to prepare
  the foods you love in a healthy way.
• To order your free Tasty Recipes for People with
  Diabetes and Their Families booklet, visit
  www.ndep.nih.gov or call 1-888-69337-NDEP. The
  call is toll-free and confidential.
• Control your diabetes. With food. For Life.

10
Spanish poster
11
Ways to use the posters

• Waiting rooms.
• Medical offices and hospitals.
• Health centers/Community centers.
• Schools, cafeterias, libraries, restaurants,
  eateries.
• Food stores, markets, laundromats.
• As flyers.
• Add your organizations logo and phone number.

12
Recipe booklet Tasty Recipes for People with
Diabetes and Their Families
13
Recipe booklet Ricas recetas para personas con
diabetes y sus familiares
14
Tasty recipes!
15
Ways to use the recipe booklet

• At diabetes education events.
• As a gift at
• health fairs.
• conferences and meetings for dietitians, diabetes
  educators, health educators, and community health
  workers/promotores de salud.
• At supermarkets.
• As inspiration for chefs, cooking classes, or
  food demonstrations.

16
Ads
½ horizontal page
1 page
½ vertical page
¼ page
17
Ways to use the ads

• Newspapers.
• Magazines.
• Health publications.
• Community associations publications.
• Bulletins.
• Web sites.

18
Promotional materials

• Template press release.
• Template newsletter article.
• Flyer.
• Blurb copy for Web.
• PowerPoint with speaker notes.

For our partners
19

• Bon appetite!
• National Diabetes Education Program
• 1-888-693-NDEP
• www.ndep.nih.gov

The United States Health and Human Services
National Diabetes Education Program is a joint
program of the National Institutes of Health and
the Centers for Disease Control and Prevention,
with the support of more than 200 partner
organizations.