Library Instruction for ADM 300

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Library Instruction for ADM 300

• Ning Zou
• Reference Instruction Librarian

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Outline

• Research process
• Industry research
• Company research
• Resources showcase
• Industry profile resources
• Company profile resources
• Trade journals
• Competitions
• Nike
• Tommy Hilfiger
• Polo Ralph Lauren
• Reebok
• A tour of Gov Docs

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Research Process

• Research the industry first
• Find a company from industry profiles
• Research the company
• Company websites and trade journals are also
  helpful

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Industry Profile Resources

• Standard Poors Industry Surveys Apparel
  Footwear
• Current environment
• Industry Profile
• Industry trends
• How the industry operates
• Key industry ratios and statistics
• How to analyze an apparel company
• Comparative company analysis

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Industry Profile Resources (contd)

• Encyclopedia of American Industries
• Industry snapshot
• Background and development
• Industry leaders
• And more

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Follow Me or Refer to Your Yellow Handout

• Lets take a look at Encyclopedia of American
  Industries

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Industry Profile Resources (contd)

• Business Source Premier via business searching
  interface
• Industry profiles - global
• Company profiles
• Country reports
• Market research reports

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Follow Me or Refer to the Yellow Handout

• Lets take a look at Business Source Premier

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Company Profile Resources

• Mergent Online (only covers US companies but lots
  of US apparel companies are TransNationalCorporati
  ons)
• Company details
• Company financials
• News

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Follow Me or Refer to the Yellow Handout

• Lets take a look at Mergent Online

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Company Profile Resources (contd)

• Hoovers
• Company information

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Follow Me or Refer to the Yellow Handout

• Lets take a look at Hoovers

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Company Profile Resources (contd)

• Business Source Premier
• Company overview
• Key facts
• Major products and services
• Locations and subsidiaries

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How to Find Trade Journals?

• Go to librarys homepage
• Click find books
• Click basic search
• Fill out the blanks
• Search for textile industry or fashion
• Search type subject heading
• Quick limit periodicals

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Here Comes the Competition

• Teams with same brand name are competitors
• Please do not flip the worksheet until I set up
  the timer
• You only have 20 minutes
• Answer all the questions and turn the worksheet
  in to me right after you are done
• You could answer all the questions together or
  split the questions and answer them individually
• Each team only needs to submit one worksheet to
  me
• The first team of each brand that gets all the
  answer right wins.
• Winners will be rewarded!
• Its all about team work!

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NIKE Business Source Premier

• The company operates in US, Europe, Asia Pacific,
  the Middle East, and Africa.
• Nike Europe is in which country?
• the Netherlands

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Tommy HilfigerBusiness Source Premier

• Tommy Hilfiger is headquartered in Kowloon, Hong
  Kong
• Please list two products that the company offers
• Menswear, Womenswear, Childrenswear,
• Jeans, Homewear, Toiletries, and
• Fragrance

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Polo Ralph LaurenMergent Online

• As of Apr 1 2006, Polo Co. operated 145 outlet
  stores worldwide.
• 2. Whats the companys Ticker Symbol?
• RL

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ReebokHoovers

• Reebok International sells its products through
  subsidiaries and independent retailers in 170
  countries and territories.
• List the companys first three competitors
  please Fila USA, NIKE, and PUMA

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Getting Help

• Reference desk
• One on one help with your assignment, research
  paper, and any reference questions
• By appointment
• Call me _at_859.622.3052
• Email me _at_ning.zou_at_eku.edu
• IMing us
• Screen name ekulibraries
• Email us
• http//www.library.eku.edu/askalibrarian/request.p
  hp

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Lets Get Out of Here ?

• Tour of GovDocs