Saatchi

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Saatchi Saatchi-Jennifer Cossu
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Introduction

• Advertising is one of the most profitable
  businesses in the United States and also worldwide

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Advertising is used to improve a companys image
or brand awareness.
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Advertising introduces people to new products and
reminds people of products that people still use
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History of Saatchi Saatchi
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Maurice and Charles Saatchi
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1975-profits soar for the small agency, 400,000
pounds. Merges with Compton Partners
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1978-Saatchi Saatchis Labour Isnt Working
campaign for the Conservative Party earns
widespread acclaim as Margaret Thatcher and her
party win control of Parliament.
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1982-Saatchi Saatchi win the British Airways
account
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History of Saatchi Saatchi
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History of Saatchi Saatchi
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What happened to Saatchi Saatchi
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Brothers were very impatient
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Very Greedy
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Saatchi Saatchi Building
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Acquisition of many firms
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Conflicts with other advertising firm
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Economic recession
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Maurice was ousted.
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Charles resigned
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Summary and Conclusions

• Saatchi Saatchi suffered from Oversight
  Failure. Similar to the downfall of Allegheny

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Summary and Conclusions