How do we meet the challenges of today

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How do we meet the challenges of today

• David Sparkes

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What are we here to do?

• Increase participation as part of the activity
  and health agenda
• Give every person an opportunity to learn to swim
• Ensure the talent pathway works
• Win GOLD medals at the Olympics and Paralympics

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Increasing the market

• We have recognised the need to change the culture
  in our pools
• We want to develop more customer contact
• Find new markets
• We have learnt a lot from our projects and
  removing barriers to swimming

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How do we respond

• If we dont change the culture we will loose
  market share
• Workforce training is key to this
• We have to engage with new markets
• We have to develop new innovative products
• We need flexible pools

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Learn to Swim

• Charter for school swimming
• Training programmes for swimming teachers and CPD
• New National Plan for Teaching
• Top ups programme
• We are turning the corner

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How do we respond

• We still need to engage with some communities
• The learn to swim moment has to be magical
• We need to connect with new markets children who
  dont want competition
• There is still much to do

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Talent Development

• We building our quality club network through Swim
  21
• We are developing the workforce at all levels
  with UKCC and the UKCF
• The Competition structure is world class and
  links to our performance programme
• We have strong links with Schools through ESSA
  and YST

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How do we respond

• Clubs need to be considered as part of the pools
  business plan
• We all need to ensure we develop workforce
  training and development plans people make pools
  work
• We need to plan our pools so that clubs can
  deliver for the community at affordable prices
• Partnership is the way forward

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Gold medals

• There are now 140 nations in the Olympic pool
• The levels of performance is rising
• The professionalism is mind-blowing
• Nations are investing more

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How do we respond

• We now have the right levels of investment
• The number of 50m pools is increasing but we need
  more
• Building a network of ITC getting the daily
  training environment right
• We need to develop some more world class coaches
• We need affordable appropriate access for our
  clubs

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What can I do

• Work with us and help us drive change
• Build flexible pools with sound business plans
• Put Training and workforce development at the
  heart of your business
• Work with ASA products and services as they are
  based on sound educational principles and will
  help your business grow

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Massive opportunity is now

• London 2012
• Massive public investment in sport
• Interest has never been higher in driving up
  partipation