Next Generation ESBs

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Next Generation ESBs
March 2005
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IONA at a glance
Customers include worlds largest firms

• 80 of Global Telecom
• 70 of Financial Services in Global 100
• Blue Chip System Integrator Partners

Solid business with a history of profitable growth

• Founded in 1991
• Publicly traded since 1997
• Profitable business model

NASDAQIONA
Worldwide presence

• EMEA HQ in Dublin, Ireland
• US HQ in Massachusetts
• APAC HQ in Tokyo, Japan

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CIO Starting Point

• 3,000 servers and an IT staff of 2,900
• 1,200 different computer systems with different
  e-mail capabilities, most of which do not
  communicate with each other
• 63,000 employees but 83,000 workstations
• 12 operating divisions all with their own
• IT systems
• Bookkeeping systems
• Budget
• Lobbying
• PR systems
• 2,000 web sites with 800,000 pages
• 981 toll free numbers

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Service Oriented Architecture

• 30 year evolution towards
• Standards-based, distributed computing
• Component based development
• Driven by the core economics
• Business imperative aroundsystem integration
• Reducing the cost and complexity of IT
  infrastructure
• IT Industry progression
• Loosely coupled interacting systems
• Defined using standard interfaces (Web services
  today)

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SOA Business Value

• Reduce IT expenses
• Reuse existing application functionality
• Improve developer productivity
• Increase operational efficiency
• Share data across departments, divisions
• Build better bridges between business and IT
• Automate common business processes
• Develop new business opportunities
• Provide new and better customer service
• Respond to market changes

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• Key Business Issues
• Cost of providing existing services
• Lack of agility in creating new products
• Inability to cross-sell effectively
• Escalating functional redundancy
• Mainframe assets not fully leveraged

• Benefit Reuse
• 2000
• Reuse of 40 of processes/ components
• 176 services in production
• 2001
• Reuse of 60 of processes/ components
• 300 services in production
• 2005
• Stable at about 70 reuse
• Nearly 800 services in production

• Solution Description
• Build out enterprise wide Service-Oriented
  Architecture
• Credit Suisse Information Bus based on IONA and
  MQSeries
• Typical Services Channels, Customers, Credits,
  Payments, Securities, Treasury, Documentation

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Promise of Web Services

• SOA is the Architecture
• Web Services is the Standard Technology

• Based on Internet Standards (XML, HTTP)
• Promise of global interoperability inside the
  firewall and out
• Highly distributed, resilient, platform
  independent infrastructure
• Universal Agreement Amongst Vendors
• All of the major platform vendors supply Web
  services
• Development tools drive developer productivity

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Infrastructure Requirements for SOA

• Extend the Standards
• XML/SOAP provides interoperability
• WSDL provides standard interface
• Qualities of Service
• Scalability, performance, reliability, security
  and transactions
• Monitoring, load balancing, failover,
  configuration and deployment
• Loose Coupling
• Extended interfaces contracts
• Dynamic registration and discovery
• Comprehensive message exchange pattern support

ESBs provide SOA infrastructure companies would
otherwise have to write themselves
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The AnswerNext Generation Enterprise Service
Bus

• Required infrastructure for enterprise SOA
• Radically changes the technology and economics of
  integration projects
• Highly distributed, platform independent
  infrastructure
• Deep native support for all relevant XML and Web
  Services standards
• Transformation capability and routing support
• Support for existing enterprise applications
  platforms and infrastructures

An Enterprise Service Bus (ESB) is a new kind
of middleware that combines features from several
previous types of middleware into one package.
ESBs provide the fabric of services required for
enterprise system interoperability and building
new applications.
Fundamentally architected as a collection of
distributed endpoints ESBs offer greater
performance, flexibility and scalability than
previous integration approaches, which are based
on hub based architectures
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• Company is growing through acquisition DHL,
  Airborne, PostBank
• Aggressive global growth plans and strategies
• Dynamics of global logistics market (FedEx / UPS)
  
• Driving cross-divisional requirements
• Increased competitive pressure

• Serve customers in 190 countries globally
• Local postal and shipping services to 50 million
  households, corporate and small business
  customers in Europe
• The Express Group delivers 2 billion shipments
  and packages and 40 million tons of freight a
  year
• Logistics Group manages 250 shipping hubs with 18
  million sq. ft. of warehouse space
• Physical infrastructure of 60,000 trucks, 250
  airplanes, 4,000 branch offices and 12,000 post
  office branches and station points

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ESB Early Adopter

• Since 1999 Deutsche Post works successfully on
  introducing and running an ESB
• Developed and operational since end of 2001
• About 20 service participants implemented
• More than 80 services available

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Next Generation Requirements

• New business requirements, drove new technical
  challenges
• Adding support for enterprise QoS, value-added
  services and other enterprise requirements -
  expensive and time consuming
• Security leverage emerging standards
• Transports and Protocols including home grown
• Type Support on par with industry standard
• Management integration with enterprise systems
  management solutions

We intend to become the leading company in the
mail, parcel, express, and logistics markets both
in Europe and worldwide Michael Herr, Deutsche
Post
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Complex End-Points
QualitiesOf Service
Extensible
Platforms Vendors
Application PlatformRequirements
Challenging
Native Web Service Endpoints
Commodity
Open Source
Complexity Of End-Point
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1st Generation ESB Pain Points 2nd Generation
ESB Requirements

• Extensibility
• Complexity nature of enterprise IT organizations
• Ongoing demands of business change and drive for
  drive for business agility
• Enterprise Qualities of Service
• Unique characteristics of mission critical
  endpoints
• Broad Platform Support
• Silos of enterprise information that have evolved
  over time using different technologies and
  application platforms

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Artix Extensible ESB
March 2005
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Extensible ESB

• Web services-based integration software for
  enterprise IT organizations with multiple
  generations of business applications,
  technologies and architectures.

Service Base Applications
Business Process Flows
MobileDevices
Portals Dashboards
Developer Tools
Security Services
Enterprise Service Bus
Management Services
Transaction Services
High Availability
Mainframe Transactions
CORBA, J2EE Systems
Home Grown / other Legacy
MOM BasedSystems

• Designed for complex, mission-critical enterprise
  integration challenges
• Extensibility, thanks to its plug-in architecture
• Mobile-to-mainframe platform support
• Enterprise qualities of service (QoS)

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• Plug-In Architecture
• Transports, Protocols, Application Platforms and
  Value-Added Services

• Popular messaging middleware application
  platforms

• Plug-Ins extend existing security, management,
  high availability and transaction capabilities

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Broad Platform Support
Web Service Consumers
Web Service Consumers
J2EE Application Server
Microsoft.NET Client
Artix
Artix
MQ
JMS
CORBA
MQ
JMS
CORBA
TIBCO
TIBCO
SOAP
SOAP
SOAP
SOAP
OS390

Artix
Artix
CICS
IMS
CORBA
Existing Enterprise System
Existing Enterprise System
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Enterprise Qualities of Service
.NET Client
Java Client
Mobile Device
Artix
Artix
Artix
Extensible ESB
Value Added Services
Systems Management
Transaction Services
H/A Services
Directory Services
Security Services
Artix
Artix
Artix
Artix
C
Java Server
CORBA Server
C Server
Mainframe
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Easy to Develop and Deploy

• Integration with popular development tools
• Visual Studio and Eclipse Framework
• Platform Independent
• Native Java or C endpoints supported
• No App Server Required
• Deployment Flexibility
• Co-located at endpoint process
• Stand-alone router/switch

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Next Generation ESB - Proof Point

• ESB Architecture Driving Value for Deutsche Post
• Business Process Automation across the
  organization have lowered operating expenses and
  improved efficiencies
• Enterprise Wide Asset Integration customers will
  have just one point of contact for any questions
  for all aspects of global express and logistics
  services
• Enterprise Class Solution 24 x 7, operations
  across the globe

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Deutsche Post and Artix
Our use of Artix supports our strategic decision
to take a 'best-of-breed' approach to technology
deployment and ensures that the applications and
systems we select to best operate our business,
will work together. Michael Herr, Deutsche Post

• Extending Deutsche Posts 1st Generation Solution
• Easy-to-use WSDL interface for connecting systems
  to Service Backbone
• Exhaustive Security for authentication and
  authorization
• Comprehensive service directory for dynamic
  binding
• Message Validation in terms of syntax check and
  type validation
• Transformation engines for content mapping
• Transport mechanisms for different interaction
  styles

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Benefits To Deutsche Post

• Reducing IT expenses
• Reuse existing application functionality
• Improve developer productivity
• Increase operational efficiency
• Share data across departments, divisions
• Build better bridges between business and IT
• Automate common business processes
• Develop new business opportunities
• Provide new and better customer service
• Respond to market changes

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Summary

• Software industry is embracing SOA based on Web
  services as the model for driving business
  agility and technical integration
• IONA is focused on the most complex,
  mission-critical SOA integration projects
• The Enterprise Service Bus (ESB) has emerged as
  the standard infrastructure to support large
  scale SOA
• IONAs Artix has been cited as the most
  extensible ESB offering in the market
• Customer adoption of Artix is the proof

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For More Information

• Download the Extensible Integration Strategies
  White Paper
• www.iona.com/whitepaper.htm

• Upcoming Webcasts
• Next Generation ESBs March 16th
• Successful SOA Using CORBA March 23rd
• www.iona.com/Webcasts

Or visit us on the Web at www.iona.com/artix
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Questions and Comments
March 2005