Innovation og konceptudvikling Breakthrough processen

1
Innovation og konceptudviklingBreakthrough
processen

• Christopher D. Sorensen
• Innovationschef, Idea Lab

2
Company Vision
Courage to constantly question the ordinary in
search of surprising, long-lasting experiences
3
Design

• Design is a language,If you do not have
  anything to say, design will not help you
• Not a single designer employed,only freelance
  designers
• Management can have an opinion and argue it,but
  cannot demand a design change
• Manufacturing for Design rather thanDesign for
  Manufacturing

4
Gør livet lidt lettere
5
Breakthrough versus Innovation

• Innovation
• Improvement
• Linear/parallel
• Business case
• Front end ideas
• Phase-gate
• Fixed Management

• Breakthrough
• Transformation
• Sporadic
• Discovery based
• Continuous ideas
• Fleksible
• Adaptive Leadership

6
New Innovation Paradigm
Vision
Vision
Experience Design
Integration
Enable
Passion
Technology
Technology
Customer
Customer
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Organisation Working Process
External
Task
Ressource
IdeaLand
Breakthrough Innovation
Design and concepts
Concept commitment
Product Development Technology
8
Innovation Bandwidth
External
AlliancesRD and Product
Research
Sourcing og partnerships
IntermediariesCatalysts
Breakthrough Innovation
Trends, user og new discoveries
BO
9
BO Innovation
Scandinavian Culture
Firm Culture
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Scandinavian Culture

• Low power distance
• Bias for teamwork and reflection
• Problemsolving has priority
• Natural balance and acceptance between
  disciplines
• Tradition for design, creativity and quality

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BO Values
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Innovation process Tough Triangle
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Innovation Process Phases/Roles
As we know it today,,,

• Stage-gate milestones
• Good for project management
• Bad for breakthroughs

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Innovation process Create pull in the
organisation
Production ready
Concept precision
Concept creation
Pull
Afslut
Initiate
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Innovation process Non-linear process
Portfolio example
Position
F9
A
F3
F2
F1
B
Price
..Design occurs at various levels
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Experience Innovation Process

• Innovation10 inspiration and 90 perspiration
• Living system
• Create AND receive ideas
• Leadership is integrated

• Conscious diversity
• Creative collaboration across organisations
• Create external bandwidth
• Where clusters are critical

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Creative chaos pattern recognition

• Scripts and habits (norms)
• Behaviour and communication style expectations
• Recognisability advances value judgement
• Conscious pattern break creates new perspectives
• Can be project or organisational
• Diversity nourishes the critical opinions
• Risk profile must be enhanced (kpis)
• KPI at least one day of total frustration and
  doubt

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Design and Innovation, process elements

• Show it, dont tell it speeds up communication,
  understanding
• Demo, prototype, scenario
• Design and product platforms speeding up the
  process
• Diversity and cross fertilisation the creative
  tension
• Experience with the customer, but how?
• We can look to develop this ability

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Idea Lab clustering the last year
External
Task
Ressource
Breakthrough Innovation
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Looking forward to Aarhus development

• Christopher D. Sorensen,
• Innovationschef, Idea Lab
• CDS_at_Bang-Olufsen.dk