Diffusion of Innovation in Agricultuure Sector

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Diffusion and Innovation in Agriculture Sector
Topic
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Diffusion???

• Diffusion is the process in which the spread of
  new innovation (techniques ,practices and
  methods) in both a social and geographical sense
  by communication channels among the members of a
  social system.

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Diffusions Characteristics??

• Diffusion to maximum level takes time
  (sometimes a long time).
• The maximum level of adoption will rarely be
  100 (or even close to 100)
• Rates of adoption vary between different
  innovations.
• Rates of adoption of the same innovation vary
  between locations.
• Start time of adoption can vary between
  locations.

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Rice Transplanting
Latest Method
Old Method
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Elements in Diffusion ???
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Innovation
Communication Channels
Over time
Social system
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Innovation???
Diffusion 1st Element
An innovation is an idea, practice, or object
that is perceived as new by an individual or
other unit of adoption where Innovation and
technology are used synonyms.
Early Adopters This is second fastest category
of individuals who adopt an innovation.
Early Majority Individuals in this category
adopt an innovation after a varying degree of
time.
Individuals in this category will adopt an
innovation after the average member of the
society.
Individuals in this category are the last to
adopt an innovation
Innovators Innovators are the first individuals
to adopt an innovation
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Main stages of innovation
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Communication channels??
Diffusion 2nd Element

• Diffusion is a particular type of communication
  in which the information that is exchanged is
  concerned with new ideas.
• The principle of the diffusion process is the
  information exchange by which one individual
  communicates a new idea to one or several others.

Written Communication
Face-to-Face
Broadcast Media
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Time?? (Chronemics)
Diffusion 3rd Element

• Time is an important element in the diffusion
  process. In fact, most other behavioral science
  research is timeless in the sense that the time
  dimension is simply ignored.
• Mostly adoption rate increases with time.

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Social system??
Diffusion 4th Element

• Social system defined as a set of interrelated
  units that are engaged in joint problem solving
  to accomplish a common goal.
• The members of social system may be units of a
  social system may be individuals, informal
  groups, organizations, and/or subsystems.

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The Adoption Decision Process
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Reasons for Adoption of Technology
These farmers are progressive farmers. They
believe on science and technology.
Education They went to school. They know how to
read and write (most are men).
Age group They are young, less than 40 years
old.
Recognition of saving money and health.
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Reasons for not adoption of technology
Barriers
They have not yet seen the demonstration fields.
Farmers did not believe because it was new to
them.
They worried of low yield
Low education
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Impact of Technological Innovation in Agriculture
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• Major Technological Advancements in Agriculture
• Agricultural Mechanization
• Hybridization
• Biotechnology
• Tunnel Farming

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Hybridization
Hybridization is the technique of introducing
characters of two desirable plants into a single
offspring by means of artificial pollination.

• Hybrids can  have up to 25 percent higher yield.
• Disease Resistance
• Stress Resistance
• Hybrid Vigor

http//www.gardenguides.com/87905-hybrid-vs-non-hy
brid-seeds.html
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Agricultural Mechanization
It is the process of using agricultural machinery
to mechanise the work of agriculture, greatly
increasing farm worker productivity.
Advantage
Saves time/Work
Work over much larger area
Work for Longer hours
Efficient and effective
Reduces labor
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Technology and Agriculture
www.youtube.com
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Agricultural biotechnology
Includes a range of tools that scientists employ
to understand and manipulate the genetic make-up
of organisms for use in the production or
processing of agricultural products.
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Tunnel Farming

• A tunnel is a building in which plants are
  grown with perfect climatic conditions by
  capturing sun rays.
• Advantage???
• For growing off-season crops.
• Minimize the duration of research work.
• High quality products.
• Maximum returns.

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Advantage Of Innovations
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Suggestions
Farmers Education Loan provision Subsidies Proper
Extensionist work
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