Top 10 Video Game Industry Facts

1
Top 10 Video Game Industry Facts

• 1. 39 of game players are women.
• 2. The average age of a game player is 29 years
  old.
• 3. 92 of all games are purchased by adults
  over the age of 18.
• 4. 50 of all Americans age six and older play
  computer and video games.
• 5. The vast majority of people who play games do
  so with friends and family.
• 63 with friends, 33 with siblings, and 25
  with their spouse and/or parents
• 6. All games are rated by the Entertainment
  Software Rating Board (www.esrb.org), and 63 of
  games are rated
• E for Everyone.
• 7. Computer and video game software sales grew 8
  in 2002 to 6.9 billion and are expected to
  show strong growth over the next few years.
• 8. In 2002, more than 221 million computer and
  video games were sold, or almost two games for
  every household in America.
• 9. Top-Selling Game Genres in 2002 for Console
  Games

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Texas Tech UniversityElectronic Game Development
SocietyPresentation byKeith
Riegerkeith.rieger_at_ttu.edu(former CEO of CDV
Software VP of FormGen Software)How to
Achieve Your Dream Job in the Video Game
Industry (and Make the Most of Your Life)
3
My Industry History

• FormGen
• Shareware
• Blizzard Bill Roper
• Warcraft I
• later developed the Warcraft, Starcraft, and
  Diablo franchises
• id Software John Carmack
• Wolfenstein 3D, Doom
• later developed the Quake franchise
• Apogee / 3D Realms Scott Miller, George
  Broussard, Tom Hall
• Commander Keen, Duke Nukem I II
• Rise of the Triad, Terminal Velocity, Duke Nukem
  3D, Shadow Warrior, Blood
• later teamed up with Remedy Entertainment,
  Gathering of Developers, and Take Two Interactive
  to develop the Max Payne franchise

4
My Industry Experience

• FormGen Inc. - Scottsdale, Arizona, USA
• Vice President of International Business 6/95
  to 6/98
• Devised, implemented, and managed systems for
  sales, marketing, press relations, project
  management, licensing, accounting, shipping,
  customs, and product acquisitions.
• Increased annual sales from 170,000 to over 6
  million per year.
• Expanded our international partners from 4 to 24
  covering 70 countries.
• Generated unprecedented sales with our product
  Duke Nukem 3D, selling over 500,000 units
  internationally.
• Eighty 20 Group Inc. - Advertising Agency -
  Toronto, Ontario, Canada
• Vice President of Sales Marketing 8/98 to
  8/00
• Devised, implemented and managed systems for
  sales, marketing, press relations, project
  management, and human resources.
• Increased annual sales by 70.
• Expanded our major clients from 13 to 25 and our
  major partners from 4 to 12.
• Reviewd, revised, and developed marketing plans
  for 25 clients in a variety of industries.
• CDV Software Entertainment USA Inc. - Los
  Angeles, California, USA

5
How the Industry Works

• Game Concept
• Developer
• Publisher
• Retail
• Returns

6
How can you make the most of your life and your
career?

• What is life all about?
• Search For Significance by Robert S. McGee
• What are your unique talents opportunities?
• What Color Is Your Parachute by Richard Bolles
• How can you make the most of your talents and
  opportunities?
• The 7 Habits of Highly Effective People by
  Stephen Covey
• How can you optimally present yourself?
• The Persona Principle by Derek Lee Armstrong
• How can you build relationships with others?
• Dig Your Well Before Youre Thirsty by Harvey
  Mackay

7
How can you achieve your dream job in the video
game industry?

• Build your knowledge

8
How can you achieve your dream job in the video
game industry?

• Build your skills
• Colleges Universities
• Academy of Art College
• www.academyart.edu
• University of Advanced Technology
• www.uat.edu

9
How can you achieve your dream job in the video
game industry?

• Build your image
• You Inc.
• Are you trustworthy?
• Are you dependable?
• Are you professional?
• Who is your strongest network?
• What do they think of you?
• Would they hire you?

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How can you achieve your dream job in the video
game industry?

• Build your relationships
• Major Publishers Developers

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How can you achieve your dream job in the video
game industry?

• Build your opportunities
• Associations Conferences
• ESA - Entertainment Software Association
• www.theesa.com
• Game Developers Conference - San Jose - March 22
  - 26, 2004
• Student Pass 50 - Scholarship Volunteer
  Options
• www.gdconf.com
• E3 - Electronic Entertainment Expo - Los Angeles
  - May ?? - ??, 2004
• Trade Event Only - Media Pass Option
• www.e3expo.com

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Summary

• What book did I recommend for
• What is life all about?
• What are your unique talents opportunities?
• How can you make the most of your talents and
  opportunities?
• How can you optimally present yourself?
• How can you build relationships with others?
• How can you
• Build your knowledge?
• Build your skills?
• Build your image?
• Build your relationships?
• Build your opportunities?