General tasks of the agora Strategy Factory Present a Strategy Concept for sustainable tourism devel

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General tasks of the agora Strategy Factory ?
Present a Strategy Concept for sustainable
tourism development in the BSR giving a
framework for improving the sustainability of
tourism in the region in a common coordinated
pan-baltic approach. ? Give concrete policy
recommendations well routed in the practise
through the permanent involvement of local and
regional stakeholder in the strategic
discussion. ? Communicate these
recommendations among the national decision
makers and tourism stakeholders and lobby for a
long term implementation of the strategy in the
respective countries. ? Provide a proposal for
stabile working structure for maintaining the
information service hub on the long run.
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Tasks for the Strategy Factory today ?
Discuss and, if needed, revise the old Baltic 21
Tourism Sector objectives, key areas and fields
of action ? Define the target audience for the
policy recommendations ? Brainstorm on
appropriate ways to address this
audience (information, dialog, involvement,
agreements, (catalyse) alliances, tailor made
proposals, public actions, ) ? Adopt terms of
reference and updated work plan for the remaining
strategy process (What do we expect to achieve
until when?)
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The European Frame RENEWED EU SUSTAINABLE
DEVELOPMENT STRATEGY(EU SDS, June 2006)Basis
Guiding Principles for Sustainable
DevelopmentKey objectives- ENVIRONMENTAL
PROTECTION- SOCIAL EQUITY AND COHESION- ECONOMIC
PROSPERITY- MEETING OUR INTERNATIONAL
RESPONSIBILITIES
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• EU Policy guiding principles
• PROMOTION AND PROTECTION OF FUNDAMENTAL RIGHTS
• SOLIDARITY WITHIN AND BETWEEN GENERATIONS
• OPEN AND DEMOCRATIC SOCIETY
• INVOLVEMENT OF CITIZENS
• INVOLVEMENT OF BUSINESSES AND SOCIAL PARTNERS
• POLICY COHERENCE AND GOVERNANCE
• POLICY INTEGRATION
• USE BEST AVAILABLE KNOWLEDGE
• PRECAUTIONARY PRINCIPLE
• MAKE POLLUTERS PAY

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EU Key Challenges and and overall objectives
(1) Climate Change and clean energy To limit
climate change and its costs and negative effects
to society and the environment Sustainable
Transport To ensure that our transport systems
meet societys economic, social and environmental
needs whilst minimising their undesirable impacts
on the economy, society and the environment
Sustainable consumption and production To
promote sustainable consumption and production
patterns Conservation and management of natural
resources To improve management and avoid
overexploitation of natural resources,
recognising the value of ecosystem services
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EU Key Challenges and overall objectives (2)
Public Health To promote good public health on
equal conditions and improve protection against
health threats Social inclusion, demography and
migration To create a socially inclusive
society by taking into account solidarity between
and within generations and to secure and increase
the quality of life of citizens as a precondition
for lasting individual well-being Global poverty
and sustainable development challenges To
actively promote sustainable development
worldwide and ensure that the European Unions
internal and external policies are consistent
with global sustainable development and its
international commitments
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EU Instruments for implementation (a.o.)

• Operational objectives and targets given in the
  strategy document
• National Sustainable Development Strategies
  ready/reviewed until June 2007
• Peer reviews on the strategies and/or selected
  themes
• Multi-stakeholder national advisory councils set
  up or strengthened

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Baltic 21 Objectives (Tourism Sector Report
7/98) ? To sustain a sound environment,
safeguarding the recreational quality of natural
and man-made landscape and integrating natural,
cultural and human environments ? To
promote and sustain the competitive quality and
efficiency of the tourism business ? To
create satisfactory social conditions for
tourists and the local population.
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Baltic 21 Key areas (SR 7/98)        tourism
development of landscape (rural/urban) which
respects nature, biodiversity and
environment       preservation and planning of
adequate areas for various tourism
activities       ensure a sound economic
tourism development       optimise the
structure and use of tourism supply      
improvement of quality of the life of the local
population       creation of high quality
tourism products 
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Baltic 21 Fields of action (SR 7/98)       
National and regional tourism plans      
Spatial and regional planning      
Education, training and environmental
awareness       Co-operation and networking in
Baltic Sea Region       Environmental
Management Systems       Support of
sustainable tourism in urban and rural
areas       Organising sustainable development
of the Baltic Sea Region tourism as a high class
destination       Coordinated use of available
institutional and EU-resources and national
funds  
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Baltic 21 Stakeholder to be addressed (SR 7/98)
       local population      
tourists       providers of tourism services
(hotels, restaurants, shops, tour programmes
etc.)       tour operators       staff of
enterprises       providers of goods      
transporters of goods and passengers      
organizations       authorities      
environment (nature, built environment, culture,
economy)   
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Baltic 21 Activities proposed (1) (SR 7/98)
       Compile and implement National Tourism
Plans and Regional Tourism Plans based on
sustainable development        Enforcement of
legislation regarding sustainable development and
tourism, e.g. coastal codes and HELCOM
recommendations, land use planning.  à     
Spatial planning and land use Þ  The
enforcement of work in spatial planning,
especially land-use in sensitive coastal areas
and transport routes in all areas is vital. Þ 
Co-operation with stakeholders e.g. HELCOM and
VASAB should be strengthened. Þ  Tourism should
be taken into account when preparing national
spatial planning visions/scenarios.Þ  Regional
and local planning should be urged before any
investments in new or reconstructed sites.Þ 
Best possible technology and methods should be
used. Þ  Methods to calculate and monitor
carrying capacity should be developed.Þ 
Environmental impact assessments should be used
in spatial and land use planning.Þ  An
awareness campaign for sustainable development in
tourism should be implemented.Þ  Accommodation,
catering or other tourism services should be
located so that they can be reached by public
transport and they use energy and waste
management services and other activities of
immediate surroundings. 
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Baltic 21 Activities proposed (2) (SR 7/98)
       Environmental awareness campaign should
be established concerning all stakeholders in
tourism sector.        Education à     
establish a Baltic Sea Region Sustainable Tourism
Award . Þ  identify needs for tourism planners,
guides and natural area managers etc.Þ  develop
educational resources such as CD-ROM, videos,
books, leaflets etc. to encourage environmentally
responsible behaviour by tourists.Þ  create
sufficient education, training and distance
learning system for all levels and categories in
tourism industry.Þ  encourage cross-cultural
training for tourism operators who work on the
Baltic Sea area.Þ  support university research
in form of a network as a means of collecting
data and to provide impact analysis of the
tourism.       Environmental Management
Systems should be presented to the tourism
industry in consistency with international
standards and using instruments like  à     
certifying and labelling à      life-cycle
analysis à      eco-auditing à     
checklists for SME's
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Baltic 21 Activities proposed (3) (SR 7/98)
        Support for sustainable tourism in
urban and rural areas should be
increased  à      increase awareness of the
people who are working with urban and rural
tourism. à      create codes of conduct for
tourists to encourage responsible
behaviour. à      create a common brand with
logo of sustainable tourism. à      prepare
management plans for rural tourism with
investments and training programmes. à     
respect the balance between local community and
tourism development and observe the needs of
the localities. à      create network of
individual suppliers - they together are able to
answer the customer needs and thus prevent the
external capital to determine the
development. à      create heritage policies
which deal also with living heritage not only the
past. à      define limits of building totally
new infrastructure (maintain the local original
culture). define the limits of acceptable
amount of motor vehicles in urban and rural
areas.        In order to enhance the
development of sustainable tourism , incl.
products and services, special funding would be
an asset. It is proposed to explore the
possibilities for coordinated action based upon
the EU, Nordic resources and national financing,
including private contributions and tourism
enterprises.
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Baltic 21 Activities proposed (4) (SR 7/98)
        Co-operation and networking in the
region should be strengthened.  à     
Strengthen co-operation and networking among all
stakeholders. à      Encourage tourism planners
and developers to take account of the social
costs and benefits of development proposals
and support research into the social impacts of
tourism development. à      Seek to develop
adequate health and safety measures to protect
the welfare of tourists and encourage
friendly community attitudes towards
tourism. à      Seek to improve opportunities
for the disabled by enhancing the information
base on disabled facilities and encouraging
appropriate staff training. à      Arrange
seminars and workshops to give information and
raise awareness of sustainable tourism as well
as to exchange experiences. à      Distribute
best practise examples. Encourage responsible
marketing.        Establish a clearing house
for sustainable tourism. 
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Baltic 21 Organization time frame (SR 7/98)
Sustainable development in tourism in BSR
should be co-ordinated by a clearing house in
co-operation with national tourism boards.The
clearing house is a top node of information
pathway. Enterprise, county, regional and
national data is collected by clearing house.
Best possible technology should be used. Using
internet data can be effectively collected and
spread out. It also makes it possible to
distribute compiled data cost effectively to
public use.The clearing house makes it also
possible to link existing organizations to work
together for sustainable development. It should
be based on existing organizations as HELCOM,
VASAB, BTC and national tourism boards and it
should be established as soon as possible (6/98 -
1/99).