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Fratelli Branca

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Aloe, Angelica, Chamomile, Cinchona, Gentian, Peppermint, Saffron, Rue, Wormwood ... of herbs and spices (angelica, rhubarb, saffron and peppermint oil to name a few) ... – PowerPoint PPT presentation

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Title: Fratelli Branca


1
Fernet-Branca
Brand Information
2
History
  • The origins of Fernet-Branca dates back to 1845
    when Bernardino Branca (Great-Great-Grandfather
    of Count Niccolo Branca) together with his three
    sons started producing and distributing
    Fernet-Branca, a bitters liqueur obtained through
    a secret formula.
  • The secrets of the ingredients of Fernet-Branca
    still remains today, wrapped in the mystery of
    its origin, probably adapted from a recipe
    obtained from alchemist monks.
  • The family opened their first production plant in
    Corso di Porta Nuova in Milan in 1845. Today,
    Fernet-Branca is still produced in the heart of
    Milan.
  • Over the years, Fratelli Branca has expanded
    considerably, and added products to their line
    up
  • Caffé Borghetti, Grappa Candolini Ruta, and
    Bianca, Carpano Punt e Mes, Capone Antica Formula
    and Brancamenta

3
Products
  • The secrets of the distinctive tastes of
    Fernet-Branca and Brancamenta is obtained by
    macerating over forty herbs in grape alcohol.
    The recipe is closely guarded that draws on
    thousands of years of understanding of medicinal
    plants.
  • The ideal geography of Italy, from the peaks of
    the Alps to the sun-drenched Mediterranean, Italy
    has a wealth of wild plants and many have been
    renowned since ancient times for their curative
    powers.
  • Aloe, Angelica, Chamomile, Cinchona, Gentian,
    Peppermint, Saffron, Rue, Wormwood
  • The crushed herb mixture is placed in the top
    section, and the base spirit is pumped up over
    the flavoring material, extracting and carrying
    down the flavor constituents.
  • The distillation method uses plants, seeds, roots
    or herbs as flavoring material.
  • Immediately after mixing, the liquid is put into
    oak barrels (for over a year) where the various
    substances will gradually amalgamate, with the
    wood acting as a catalyst in the oxidization
    process to obtain the final bouquet.

4
Fernet-Branca
  • Fernet-Branca is refreshing unique liqueur with
    an aromatic blend of herbs and spices (angelica,
    rhubarb, saffron and peppermint oil to name a
    few) aged in oak casks.
  • Fernet-Branca is traditionally served as an
    after-dinner drink in Europe. Its
    health-enhancing properties have made it the
    worlds favorite Digestivo (digestive).
  • Fernet-Branca is a Digestivo to be served after
    dinner, but it is consumed as an aperitif or a
    cocktail mixed with mineral water, cola, ginger
    ale or added to coffee.
  • Over 2 Million Cases world Wide

5
Fernet-Branca
  • Fernet-Branca is becoming the toast of San
    Francisco SF Weekly (San Francisco Weekly)

6
Brancamenta
  • Born in 1960 Brancamenta is an herbal liqueur,
    a mint flavored edition of Fernet-Branca.
  • Brancamenta is made from a blend of over forty
    herbs and spices, and this mint-infused version
    is sweeter, lighter, easier on the palate. The
    cool, minty aftertaste is cleansing and
    delicious.
  • Widens the drinking occasions from a digestive
    to a proprietary beverage style and taste
  • Mint flavor popularity favors American consumer
    base.
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