The Challenge

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The Challenge
Experts Address
Series (2003-04)
Peter Olaf Looms

• to universities servicing the private sector
  and meeting societal obligations

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Who I am and what I do

• Full-time consultant at DR public service
  broadcaster to inform, educate and entertain
• Strategic planning, mainly digital
• TV and broadband
• Teach postgraduate courses in format development
  and strategic issues related to digital content
• the University of Hong Kong
• the IT-University of Copenhagen
• INA (National Audiovisual
• Institute, Paris, France)
• Institute of Interactive Digital TV Research,
  Murdoch University, Perth, Australia
  (October/November 2004)

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Returning to a previous presentation...
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The structure of my presentation

• The context - DR and ITU
• The current political debate about education as a
  long-term investment for economic growth
• The response from universities and companies

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The context

• Denmark
• My two employers
• DR (Danish Broadcasting)
• ITU (IT University of Copenhagen)

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The Context

• DENMARK
• 5.4 million people
• 44,00 square km
• GNP per capita of USD 43,000 (2003)at
  current rate
• Ranks 5th on IT world list (Hong Kong is 16th)
• 5 multi-faculty universities
• 11 specialist universities
• ITU, the IT University of Copenhagen is one of
  them

http//europa.eu.int/public-services/denmark/citiz
ens/education/higher_education_en.htm
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The Context

• DR Danish Broadcasting Corporation
• Founded in 1925
• 3,300 staff
• Annual operating budget
• HKD 4.4 billion
• Funded by broadcast licence
• 2 TV channels
• Market share 38
• 10 radio channels
• Interactive media services
• TTV, WWW, mobile, DTV, wireless

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The Context

• ITU The IT University of Copenhagen
• Established by Danish Folketing in April 1999 -
  opening its doors in August 1999
• Students
• 2001 428
• 2003 627 person-years (15 below target)
• Full-time staff
• 2001 37 person-years
• 2003 82 person-years excluding external
  lecturers (part-time)
• Annual operating budget n.a.
• Postgraduate and PhD only

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The current political debate

• Education as an investment for long-term economic
  growth

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Denmark survives on its brains

• Knowledge society successes in the last few
  decades
• 50 of world market for synthetic insulin
• 35 of world market for replaceable energy
  (windmills)
• One or two major successes in digital content (IO
  Interactive)
• Start-ups such as GIGA, Maconomy and Radiometer
  sold to INTEL, Microsoft for between 3-5 billion
  HKD each

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Denmark survives on its brains

• Knowledge society problems in recent years
• Sales of IT and biotech start-ups ultimately lead
  risk of RD going offshore to where the owners
  live
• Low underlying proportion of population skilled
  and willing enough to set up their own companies
  with high RD profile
• Paying more than lip-service to life-long
  learning and offering relevant opportunities for
  upgrading human resources in the labour market to
  nurture innovation and growth (MMD, thruput, too
  few PhDs)

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Denmark survives on its brains

• Knowledge society problems in recent years
• Government increasing spending on higher
  education and at the same time making cuts
• Ill-defined expectations about investment in
  education and economic growth
• Exhortations to become a major player in niche
  areas of digital entertainment -
  does it sound familiar?

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The response

• Visions and Realities

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Minister of Science,
Chairman of Managing Technology Innovation
the Board Director
September 26 2003 ITU received the University
Start-up Award
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Statistics about innovators at ITU

• 11.5 of students go into business while still
  studying at ITU
• An additional 27 are planning this on graduation
• Potential of 38.5 of which just over half is
  currently realised

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Strengths and weaknesses at ITU

• Realignment of research to focus on fewer
  strategic areas in larger teams now working
• Good links with industry (could be even better in
  some fields also teaching)
• Management and growth
• Weaknesses in teaching learning provisions for
  mature students (culture, taught courses,
  performance criteria)
• Weaknesses as regards links with other
  universities (need to work closer with business
  schools?)

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• Can no longer deliver on 6-8 productivity
  growth per annum just by working harder
• Moving DR to a new greenfield site
• DR Byen - the DR Media Village
• WE move as one of the last in 2006

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DR City /BR Byen
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Burning our bridges to ensure improved
flexibility and the ability to cope with change
in 21st Century
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Tango Dancers or a Ménage a Trois?
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• Discussion