Market

1

• Market
• Yourself as a Brand to
• Presented by Kim Richmond

• Get the Job You Want
• Sponsored by Upper Merion Township Library
• These materials cannot be reproduced without the
  permission of Richmond Marketing Communications

2

• Workshop 1
• How to Create a Resume and Cover Letter That Get
  Noticed

• How to be the Best Brand
• Resume 5 Steps
• Cover Letter 3 Steps
• Examples
• Wrap up
• Next Steps

3

• Great
• Brands

• Apple
• Nike
• Coke
• McDonalds
• Disney World
• Best Buy
• Tiger Woods
• The Phillies

4

• What
• Makes a
• Brand
• Great?

• Unique
• Consistent
• Relevant
• Emotional connection

5

• Great
• Brands
• Start
• Here

• Name 3 things about your personal brand that make
  you unique and deliver value to a potential
  employer.

6

• What
• Defines
• You?

• Good with people
• Hard working
• Creative

7

• This
• Defines
• Almost
• EVERYBODY!

• Good with people
• Hard working
• Creative

8

• Define
• Your
• Brand

• What defines you?
• What can you demonstrate?
• What makes you special?
• What are the 3 most important things?

9

• Brand
• Positioning
• Points

• Industry experience
• Leadership experience
• Management experience
• P L responsibility
• Technical expertise
• Entrepreneurial experience
• Community service
• Academic achievement

10

• Take The Time

• Define Your Brand

11

• 5 Steps
• for a Resume
• That Gets Noticed

• Step 1 Determine three brand positioning
  points
• Step 2 Choose format and font
• Step 3 Choose your headings
• Step 4 Write your bullet points
• Step 5 Review, Spell-check, Proof-read, Repeat

12

• Resume
• Step1
• Determine
• Your
• Three
• Brand Positioning Points

• Your brand positioning points become the
  framework for your
• Resume
• Cover letter
• Interviews

13

• Resume
• Step 2
• Choose Your Resume Format and Font

• Choose a format and font
• Make it easy to read (skim)
• Examples in book
• Use the same font for resume and cover letter
• Use 11 or 12 point type
• Resume length
• One page if you have less than 5 years of
  experience
• Two pages if you have more experience
• Formatting tip use a table

14

• Resume
• Step 3
• Choose Your Headings Make Important Things
  Important

• Choose headings that highlight your brand
  positioning points
• Make important things important
• Position
• Space
• Recommendations about chronological resumes
• Students and new graduates should put most
  important experience first
• Experienced people should use chronological
  resume format

15

• Resume
• Step 4
• Write Your Bullet Points Focus on Accomplishments

• Make a working list
• Everything you did at each job
• Organize into stories that support your brand
  positioning points
• Write bullet points
• Highlight accomplishments and contributions
• Not tasks and job descriptions
• Be as specific as possible
• Be unique, relevant, consistent

16

• Resume
• Step 5
• Review,
• Spell-check,
• Proof-read,
• Repeat

• Review your finished resume objectively
• Will the reader see your brand positioning
  points at a glance?
• Review, spell-check, and proof-read your resume
  several times
• Ask people who you respect to also proof-read it
• Resumes with typos rarely get past the first
  review by employers
• Formatting tip
• Remove red and green underlines
• Print on 24 lb. paper

17

• Resume
• Dos and Donts

• Included in your handout

18

• The
• Cover Letter is Not Expendable

• New York Times,
• February 15, 2009

19

• How to
• Write a
• Powerful
• Cover
• Letter

• A great cover letters is short and easy to skim
• A great cover letter has three parts
• First paragraph
• Introduction
• Second paragraph(s)
• Why you are a good fit for the position
• Closing paragraph
• Call to action/follow up
• Contact information

20

• 3 Steps
• for a Cover Letter That Gets Noticed

• Step 1 Start with your brand positioning
  points
• Step 2 Use the elements of a formal cover
  letter
• Step 3 Write your cover letter

21

• Cover Letter
• Step 1
• Start with Your Brand Positioning Points

• Your brand positioning points become the core
  of your cover letter
• They are the second paragraph and tell the
  reader how you will bring value to the company
• Write a summary bullet point for each brand
  positioning point

22

• Cover Letter
• Step 2
• Know the Elements of a Cover Letter

• Use all of the elements of a formal cover letter
• Included in your handout
• Cover letters that dont get it, dont get it

23

• Cover Letter
• Step 3
• Write Your
• Cover Letter

• Tell your personal brand story
• One-page cover letter
• Use your brand positioning points
• Customize it to the position
• Always address your cover letter to a person
• Do not send cover letters to a company or
  department without a persons name (and title, if
  possible)
• Always proof-read and spell-check your cover
  letter
• A typo or grammar error will likely cause the
  reader to take a pass on you
• Always send your cover letter with your resume
• It helps set you apart

24

• Cover Letter
• Elements
• Dos and Donts

• Included in your handout

25

• Cover Letter
• Examples

• Included in your handout
• Cover letter
• highlights the brand positioning points
• Resume
• demonstrates the points with experience
• Two examples
• Student/recent graduate
• Experienced executive

26

• Resume and Cover Letter
• Wrap Up

• Define your brand and tell your brand story
• 3 brand positioning points
• Make you unique
• You can demonstrate with your experience
• Basis for your resume, cover letter and
  interviews
• 5 steps for writing a powerful resume
• 3 steps for writing a powerful cover letter
• Handouts provide the roadmap

27

• Resume and Cover Letter

• Questions?

28

• Resume and Cover Letter

• What did you learn tonight?

29

• Next Steps

• Tuesday, May 26
• 10 Ways to Get the Word Out
• Monday, June 1
• 10 Tips for Successful Interviewing
• Monday, June 8
• Negotiating and Accepting the Right Job Offer
• Monday, June 15
• Attire for Hire Carla Showell-Lee

30

• Thank
• Before you leave,

• You!
• please complete a survey.