Chevrolet: Personalized Marketing Campaign Using PreDesigned Backgrounds

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Chevrolet Personalized Marketing Campaign Using
Pre-Designed Backgrounds

• Desktop Designer
• Lytrod Software, Inc.

2573 Clay Bank Rd, Suite 4?Fairfield, CA 94533 ?
800-4LYTROD ?[phone] ? www.lytrod.com
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Chevrolet Highlights
Another application powered by
Varying images/text based on conditional logic
Static images and text
Use of Delimited Data
Rotated text
Variable Text
Application Specs

• Background created with Quark
• Two page, portrait, legal, duplex
• Highlight color
• Database Data

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Demonstration of the Chevrolet Application in
DeskTop Designer

• Load file resources
• Set-up Resource Set
• Opening application

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Loading Resources from the Applications 2001 CD

• Open the Chevrolet - Designer PC Files folder
• Copy all of the files in the Data, Forms, and
  Images folders on the CD into the appropriate
  folders in the Proform Designer directory on the
  PCs hard drive
• Default is C\Program Files\Proform Designer

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Loading True Type Fonts From the Applications
2001 CD

• Open the Control Panel
• Double click on Fonts
• Click on Install New Font located on the File
  Menu
• Navigate to the Applications 2001 CD
• Open Chevrolet - Design PC Files\TrueType fonts
• Select Fonts Click OK

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Setting the Resource Set

• Open the Resource Set window from the Edit menu
• Select the printer type
• Choose Printer
• The default printer fonts will be determined by
  the Windows print driver
• Paper Support should specify the largest size the
  printer is capable of using
• Not necessarily the size for this form

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Setting the File Location

• On the Locations tab of the Resource Set window,
  set the location that your forms and VIPP files
  will be saved in

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Opening the Form File

• Open the chevy1.fsl through the File menu or by
  clicking on the Open Existing Form button

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Missing Resources

• When opening a pre-existing form for the first
  time the Assign Missing Resources box will appear
• Even though all of the necessary files have been
  copied into the appropriate directories, some
  resources may show up as missing because the
  environment has not yet been initialized
• Import the missing resource by clicking on the
  ellipses

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Missing Resources

• Navigate to the appropriate directory, highlight
  the appropriate file and click the Open button
• The Assign Missing Resources box will now show
  that the file has now been imported
• Once all missing resources have been imported,
  click on the OK button to open the form

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Creating the Chevrolet Application in DeskTop
Designer

• Create new form
• Importing backgrounds
• Working with delimited data
• Creating conditional logic
• Job Building

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Creating a new Form

• Click on New located on the File Menu or by using
  the New Form button
• Specify Form Name, Paper Size, etc in the Form
  Layout window

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Importing a Background

• Backgrounds can be imported through the File menu

Name of low res viewable image for design
Name of printable image to be stored in the
FORMLIB directory
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Backgrounds

• When using pre-printed stock, importing the
  background will allow you to see exactly where
  the data should be placed on the form

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Backgrounds

• Access the background through the Edit menu
• Click on the form and the background will be
  selected
• Right click on the form and you can format the
  image

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Backgrounds

• You will now be able to view information about
  the background and adjust the size and position
• You will NOT be able to edit any colors, text or
  images in the background
• To delete the background, press the Delete key
  while the background is selected

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Data Import Icon

• Data may be imported through the File menu or by
  clicking on the Data Import Icon from the
  Standard toolbar

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Import Data Window

• Select the data file that will be imported to the
  form

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Data Import Wizard

• The Data Import Wizard selects the type of data
  from Delimited or Line Data
• The Data preview window allows the data to be
  viewed
• This is helpful in insuring the correct
  selection

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Data Import Wizard

• The wizard will then select the following
• Field Delimiter
• Text Qualifier
• Maximum Record Length
• The Summary Window lets you review the parameters
  
• Press the Back button to make changes

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Data Drop Down Menu

• The field names for the imported data will now be
  viewable in the Data Drop Down Menu

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Data Drop Down Menu

• Data strings can be dropped onto the form by
  using the drop-down menu on the Data toolbar
• Select the desired field, then move the mouse to
  the desired position on the form

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Dropping Data onto form

• The plus-sign cursor will signify the placement
  of the upper left corner of the first data
  character

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Font menu

• Font changes to data can be made just as with
  regular text by using the typeface drop-down menu
  or by the font window in the format menu

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Adding Data to Text Editor

• Data strings can be added to Text Boxes by
  choosing the field name in the Data Drop-down
  menu while in the Text Editor

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Formatting Data and Text

• Data is formatted similar to text
• Just select the text or data box and choose the
  alignment preferred

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Conditional Logic

• Conditional logic can be applied to the data file
  to generate text
• Click on the Conditional Text button
• Draw a text box where you want to place the data
  and you automatically be taken to the Conditions
  tab in the Data Properties box
• Click Add

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Conditional Data

• Once you have clicked the add button, you will be
  walked through the process of building IF
  statements

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Conditional Images

• Like text, images can also be called in
  conditionally
• Click on the Conditional Images button
• Follow the same process as creating conditional
  text

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Saving the Form

• To Save the Form select the Save icon or Save As
  in the File menu

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Forms Directory

• The .fsl is automatically stored in the forms
  folder specified in your Resource Set

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Creating a Job

• Once both sides of the form have been created
  and saved, create a job
• Close any open forms
• Go to the File Menu and click on New Job

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Creating a Job

• Name the Job
• Click the ellipses to browse out to the data file
• Choose Duplex for the page format
• Next, Add the forms and background

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Saving to VIPP

• Once the forms and backgrounds have been added,
  you can save to VIPP
• Click the Save VIPP button
• Click OK to close the job

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VIPP files

• By just choosing to Save VIPP in the job, the
  appropriate files are saved in the VIPP
  directory (xgfc)defined in your Resource Set

Images being used as backgrounds (the .eps
files in this application) will have to manually
be copied into the correct XGFC directory.
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formlib

• The .frm, the .dbm (if delimited data is used),
  and the background files are stored in the
  formlib folder of the xgfc directory

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mislib

• The data file and fonts are saved in the mislib
  folder of the xgfc directory

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imglib

• Image files are saved in the imglib of the xgfc
  directory

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jdtlib

• DeskTop Designer places the .jdt into the
  jdtlib of the xgfc directory

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Saving to VIPP is EASY!

• DeskTop Designer makes designing forms for VIPP
  easy!

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End
For more information about our products, please
visit us on the web at www.lytrod.com