Meeting on Potential PPP with Karnataka Bhoochetana Project - PowerPoint PPT Presentation

Title: Meeting on Potential PPP with Karnataka Bhoochetana Project


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Meeting on Potential PPP with Karnataka
Bhoochetana Project ICRISAT, Patancheru May 9,
2013
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Agenda
1000 am to 1010 am Welcome and introduction by Dr. S. Wani, Head of Watershed and Integrated Watershed Management Project, ICRISAT on objectives of Bhoochetana Stage 2 and role envisaged for integrated PPP engaging Action Platform members.
1010 am to 1020 am Short, one to two minute self-introductions by managers of eleven participating companies on objectives, proposed areas of focus and concerns of the company in engaging in Bhoochetana PPP.
1020 am to 1030 am Presentation on key parameters for decision in structure the Bhoochetana PPPby Nancy Barry and Dushyant Mullur, Action Platform Coordination Team
1030 am to 1215 pm Discussions and agreements among participants on Districts for focus Key areas for action overall and by district including Crops for focus Packages of inputs, irrigation, farm mechanization Advisory services-combinations of group training, demos, on farm extension, ICT innovations Value chain development in fruits and veg, dairy, cereals, other Financing and crop insurance With allocations of responsibility by company Outreach and impact targets Cost estimates Proposed incentive structure and role of government
1215 pm to 1245 pm Discussion of other PPPs in one to two additional states to be organized by Action Platform in CY 2013.
1245 pm to 100 pm Summary and discussion of next steps led by Dr. Wani and Nancy Barry
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List of participants
Organization Name Position
ICRISAT Dr S Wani Head of Watershed and Integrated Watershed Management Project
ADM Agro T.P. Shenoy Head, Agri Product Services
Coromandel JVNS Giri Deputy General Manager, Retail
Coromandel Shirisha Gopu Manager, Retail
ITC Krishna Kumar Manager
Jain Irrigation Dr P Soman Senior Vice President
Mahindra and Mahindra Anirban Ghosh Vice President, Strategic Planning and New Business development
Nokia BV Natesh Director, Life Tools
Nuziveedu Seeds S.V.R. Rao Senior Vice President, Coordination and Strategic Planning
Nuziveedu Seeds Vijay Singh Patel DGM, Special projects
StarAgri Nagendra Reddy Area Manager Collateral Management
United Phosphorous Ltd Ashok Reddy General Manager
United Phosphorous Ltd Paul Austin  
ESP Nancy Barry President Action Platform Coordinator
ESP Beatriz Guillen Associate
Action Platform Dushyant Mullur Associate
Action Platform Anurag Agarwal Associate
Action Platform Priyanka Kumari Associate
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Karnataka Bhoochetana PPP objectives
Objectives To identify and scale up best-bet options on soil, crop and water management), including improved cultivars to enhance productivity by 20 of the dry land crops in selected districts of Karnataka
Objectives To build the capacity of the stakeholdersfarmers and consortium partnersto implement improved practices for sustainable management of natural resources and enhancing productivity in dryland agriculture.
Objectives To train DoA staff in stratified soil sampling at villages, analysis of micronutrients, preparation of GIS-based soil maps.
Crops for focus Basic dry land crops finger millet, maize, soybeans, groundnuts, sorghum, sunflower. Beginning in 2012, added rice, sugar, cotton, pulses and oilseeds. Potential for fruits, vegetables and dairy.
Districts Now covers all 30 districts in Karnataka over 5 million ha.
Executing agents Department of Agriculture of Karnataka and ICRISAT, operating with a consortium of academic, research and government institutions. Now want to engage private sector companies.
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Bhoochetana aims at improving the lives of 3.6
million smallholder farm families in four years,
increasing crop productivity by 20 and farmer
incomes.
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Bhoochetana Project key elements to date and
moving forward with private sector
Key project elements Focus has been on improving productivity through Water management measures e.g., furrows Making available to farmers ICRISAT soil testing results Extension services on improved methods and Distribution of improved nutrients and cultivars.
Now want increased focus on irrigation and farm
mechanization. Increased recognition of the role
of value chains, market links, financial services.
Agri-finance
Value chains
Bundling inputs and know-how
Irrigation, recharge, watershed
Farm mechan- ization
Crop and weather insurance
Adopting integrated natural resource management
approach with increased emphasis on drip
irrigation
Recommend nutrients to farmers based on soil test
results
Provide farm mechanization and implements to
increase productivity
Provide improved seeds and plant protection
Use lead farmers, demos, ICT to train farmers in
best agricultural practices
Current focus
Recognize importance
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Areas for action in Bhoochetana PPP
Key Potential Areas for Action under PPP

• Packages of practice and input bundling seed
  production and supply, fertilizer, plant
  protection.
• Extension, demos, advice, information solutions
  including use of ICT.
• Water solutions watershed management, check
  dams, individual ponds, wells, irrigation.
• Farm mechanization solutions tractors,
  equipment, implements.
• Marketing solutions and value chain creation in
  selected commodity groups.
• Financing solutions for farmers,
  agro-entrepreneurs.

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Strengths of participating companies
Other participants
Coro mandel ITC Jain Mahin dra Nokia NSL UPL Other participants
Improved seeds, saplings, tissue culture
Plant protection
Fertilizer mixes
Drip Irrigation
Farm mechanization
Value chain operations
Advisory services
IT offerings farmers, companies
Water management
Financial services SBI, top private banks
Crop insurance ICICI Lombard, AIC
Storage StarAgri
S
S
S
C
S

S
B
B
B
Company involvement in supplying, providing or
serving as a platform or integrator for products
and services to farmers
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Functional areas in which companies would like to
participate
Coromandel ITC Jain Irriga tion Mahindra Nokia Life Tools Nuzi veedu Seeds StarAgri ADM UPL
Technical services to farmers Extension services Mobile-led
Technical services to farmers Demo plots
Technical services to farmers Soil testing
Technical services to farmers ICT services
Input supply to farmers Fertilizer
Input supply to farmers Improved seeds
Input supply to farmers Plant protection
Water resource management Land preparation e.g. furrows Water harvesting
Water resource management Drip irrigation
Farm mechani-zation Tractors
Farm mechani-zation Farm equipment, implements
Build value chains with farmers Basic rainfed commodities Soybeansunflower, corn
Build value chains with farmers Other targeted crops ? Pulses, bananas
Build value chains with farmers Other potential commodities Chili, potatoes ?
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Commodity focus of companies participating in
the PPP meeting
F and V Cereals Legumes Cotton Other
Coromandel Cereals Legumes Cotton Tea, Coffee, Sugar
ITC Potatoes Wheat Soybeans Spices, Coffee
Jain Irrigation Mangoes, bananas Rice Pigeon pea Cotton Sugar
Mahindra Potatoes F and V
Nokia Life Tools F and V Cereals Legumes Cotton Livestock, Poultry
Nuziveedu Seeds Vegetables Corn Cotton Sugar
UPL F and V Corn, rice millet Pigeon pea Cotton
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Commodities in which companies would like to
participate
Coro-mandel ITC Jain Irrigation Mahindra Nokia Life Tools Nuziveedu Seeds UPL
Basic Rainfed Commodities Basic Rainfed Commodities Basic Rainfed Commodities Basic Rainfed Commodities
Millet
Groundnut
Maize
Sorghum
Oilseeds
Other crops targeted under Bhoochetana Other crops targeted under Bhoochetana Other crops targeted under Bhoochetana Other crops targeted under Bhoochetana
Pulses
Paddy
Cotton
Sugar
Other potential commodities for focus Other potential commodities for focus Other potential commodities for focus Other potential commodities for focus
Fruits, vegetables Spices
Dairy
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All companies participating in the proposed PPP
have operations in Karnataka
Present in Karnataka
Coromandel
ITC
Jain Irrigation
Mahindra
Nokia Life Tools
Nuziveedu Seeds
UPL
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Potential, complementary roles of participating
companies in PPP
Agri-finance
SBI HDFC Bank Axis Bank ICICI Bank
Irrigation, recharge, watershed
Jain-MIS Mahindra-MIS ITC-water management
Farm mechani zation
Mahindra
Value chains
ITC Jain Mahindra
Bundling inputs and know-how
UPL-seeds, plant protection NSL-seeds Coromandel fertilizer Nokia Life-ICT
Crop and weather insurance
ICICI Lombard AIC
Modular crop development covering crop production
procurement and marketing
Proprietary high yield hybrid seeds
Improve high-tech cultivation practices for
better yields
Precision water and fertilizer management
Personalized, customized information via mobile
phones to farmers
Farm mechanization
Balanced integrated nutrient management
Demos and agro-service centers
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Potential size and scope of PPP over 2013 to 2017
Coro mandel ITC JISL Mahindra Nokia Life Tools Nuzi-veedu UPL
Number of districts 1 or 2
Number of districts 3 to 5
Number of districts 6 to 10
Type of districts Close to market, decent soil and water conditions
Type of districts Difficult areasmainly relatively remote, rainfed
Type of districts A mix of districts with different conditions
Number of farmers in PPP 50,000 to 100,000
Number of farmers in PPP 100,000 to 200,000
Number of farmers in PPP 200,000 to 500,000
Number of farmers in PPP 500,000 to 1 million
Number of farmers by company 10,000 to 20,000 
Number of farmers by company 20,000 to 50,000
Number of farmers by company 50,000 to 100,000
Number of farmers by company 100,000 to 200,000
Number of farmers by company 200,000 to 500,000
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Potential arrangements and incentives for
participation in Bhoochetana PPP
Results oriented paymentsfees paid by Karnataka government based upon productivity gains by small farmers
Fixed payments for material and services
Incentive structures similar to PPPs under FICCI-SFAC one million farmer initiative
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District Chikmagalur
Number of farmers 260,000
Total cultivated land 179,000 Ha
Total cultivated land, by crop, in ha Paddy 20600 Finger millet 27000 Sorghum 968 Maize 7500 Sunflower 5200 Groundnut 2400 Green gram 1900
Fruits and vegetables grown Potato Tomato Banana Mango Mandarin Chilli Pepper Cardamom Ginger
Annual rainfall 1925mm
Soil conditions Red soil, Black soil
Proximity to Tier 1 city High (Bangalore 50Km)
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District Tumkur
Number of farmers  
Total cultivated land 684,415 Ha
Total cultivated land, by crop, in ha Green gram 5000 Maize 9965 Finger millet 146630 Groundnut 87050
Fruits and vegetables grown Onion Tomato Brinjal Gherkin Banana Mango Pomegranate Tamarind Ginger
Annual rainfall 540mm
Soil conditions Red, Red gravelly clay
Proximity to Tier 1 city High ( Bangalore 50Km)
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District Raichur
Number of farmers 360,000
Total cultivated land 180,000 Ha
Total cultivated land, by crop, in ha Pearl millet, 18,020 Pigeonpea 20182 Groundnut 2990 Sunflower 8575 Cotton 9260
Fruits and vegetables grown Potato Tomato Banana Mango Sapota Mandarin Chilly Pepper Cardamom Ginger
Annual rainfall 705mm
Soil conditions Mixed red, Black, Medium black
Proximity to Tier 1 city Low (Hyderabad 500Km)
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District Bijapur
Number of farmers 34,000
Total cultivated land 103,000 Ha
Total cultivated land, by crop, in ha Maize 24,080 Pearl millet 17,742 Pigeonpea 44,788 Green gram 2,928 Sunflower 8,371 Groundnut 7,200
Fruits and vegetables grown Brinjal Tomato Okra Grapes Pomegranate Lemon Chili Turmeric Tamarind
Annual rainfall 578mm
Soil conditions Black soil, Red Soil, Mixed
Proximity to Tier 1 city Low (Hyderabad 500 Km, Bangalore 600Km)
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District Chikballapur
Number of farmers  
Total cultivated land 180,415 Ha
Total cultivated land, by crop, in ha Finger millet 37170 Pigeonpea 6932 Groundnut 29351 Maize 36992 Field bean 4780
Fruits and vegetables grown Onion Tomato Brinjal Potato Chilly Grapes Banana Mango Tamarind Ginger Floriculture
Annual rainfall 740mm
Soil conditions Red sandy, Red sandy loamy
Proximity to Tier 1 city High ( Bangalore 30Km)
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District Mysore
Number of farmers  
Total cultivated land 150,000 Ha
Total cultivated land, by crop, in ha Finger millet 13850 sorghum 3,700 Maize 10,454 Cowpea 5,423 Black gram 1,177 Groundnut 2,000 Cotton 16,000
Fruits and vegetables grown Tomato Onion Brinjal Banana Mango Sapota Ginger Turmeric
Annual rainfall 780mm
Soil conditions Red sandy, Red loamy, Deep Black
Proximity to Tier 1 city High
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District Hassan
Number of farmers  
Total cultivated land 400,000 Ha
Total cultivated land, by crop, in ha Finger millet 16,830 Cowpea 5,602 Green gram 5,600 Sunflower 1,155
Fruits and vegetables grown Tomato Brinjal Chilli Banana Mango Sapota Lemon Ginger Pepper Vanilla
Annual rainfall 740mm
Soil conditions Red sandy, Red sandy loamy
Proximity to Tier 1 city Medium (Mangalore 150Km)
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Crop and company mapping by District - Bijapur
F and V Cereals Pulses Oilseeds Cotton Other
Coromandel
ITC
Jain
Mahindra
Nokia
Nuziveedu
UPL
Fruits and vegetables Tomato, brinjal, okra,
lemon, pomegranate, grapes Cereals Maize, pearl
millet Pulses Pigeon pea, green gram Oilseeds
Sunflower, groundnut Other Chilli, turmeric,
tamarind
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Crop and company mapping by District - Tumkur
F and V Cereals Pulses Oilseeds Cotton Other
Coromandel
ITC
Jain
Mahindra
Nokia
Nuziveedu
UPL
Fruits and vegetables Tomato, onion, brinjal,
gherkin, mango, banana, pomegranate Cereals
Finger millet, maize Pulses Green gram Oilseeds
Groundnut Other Ginger, tamarind
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Crop and company mapping by District - Chikmagalur
F and V Cereals Pulses Oilseeds Cotton Other
Coromandel
ITC
Jain
Mahindra
Nokia
Nuziveedu
UPL
Fruits and vegetables Tomato, potato, mango,
banana, mandarin Cereals Maize, paddy, finger
millet, sorghum Pulses Green gram Oilseeds
Groundnut, Other Chilli, pepper, cardamom
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Crop and company mapping by District - Raichur
F and V Cereals Pulses Oilseeds Cotton Other
Coromandel
ITC
Jain
Mahindra
Nokia
Nuziveedu
UPL
Fruits and vegetables Tomato, potato, mango,
banana, mandarin Cereals Pearl millet Pulses
Pigeon pea Oilseeds Groundnut, sunflower Other
Chilli, pepper, cardamom, ginger,
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Crop and company mapping by District -
Chikballapur
F and V Cereals Pulses Oilseeds Cotton Other
Coromandel
ITC
Jain
Mahindra
Nokia
Nuziveedu
UPL
Fruits and vegetables Tomato, onion, brinjal,
potato, mango, banana Cereals Finger millet,
maize Pulses Pigeon pea Oilseeds Groundnut Other
Floriculture, tamarind
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Crop and company mapping by District - Hassan
F and V Cereals Pulses Oilseeds Cotton Other
Coromandel
ITC
Jain
Mahindra
Nokia
Nuziveedu
UPL
Fruits and vegetables Tomato, brinjal, sapota,
mango, banana, lemon Cereals Finger
millet Pulses Cow pea, green gram Oilseeds
Sunflower Other Chilli, ginger, pepper, vanilla
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Crop and company mapping by District - Mysore
F and V Cereals Pulses Oilseeds Cotton Other
Coromandel
ITC
Jain
Mahindra
Nokia
Nuziveedu
UPL
Fruits and vegetables Tomato, brinjal, onion,
sapota, mango, banana, sapota Cereals Finger
millet, sorghum, maize Pulses Cow pea, black
gram Oilseeds Groundnut Other Ginger, turmeric
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Crops for focus by district and company
Coromandel NSL Nokia UPL ITC MM Jain StarAgri ADM Agro
Bijapur FV All yes All yes all yes
Bijapur Cereal All corn All Corn, pearl millet All
Bijapur Other All cotton All Oil seeds forage, pulses all Pulses pigeon pea Sugar cane sunflower
Chikmagalur FV All All yes yes
Chikmagalur Cereal All All Corn, pearl millet paddy
Chikmagalur Other All All Oil seeds forage, pulses coffee
Raichur FV All yes All yes Chilies yes
Raichur Cereal All corn All pearl millet paddy Yes paddy
Raichur Other All cotton All Oil seeds forage, pulses Cotton Sugar cane sunflower
Tumkur FV All All yes all Yes, baby corn
Tumkur Cereal All All Corn, pearl millet All Finger miller, corn, paddy
Tumkur Other All All Oil seeds forage, pulses all Pulses, oilseeds
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Geographical footprint by district-dealers (D),
field agents (FA), procurement centers (P),
other.
Bijapur Chikmagalur Raichur Tumkur
Coromandel 6 stores 1 store 13 stores 4 stores
NSL 3 distributors 50 dealers 9 distributors 126 dealers
Nokia
UPL 60 distributors/dealers 16 UPL personnel 35 distributors 9 UPL personnel 83 distributors 13 UPL personnel 31 distributors 4 UPL personnel
ITC
MM 1 Samriddhi Center 1 Samriddhi Center
Jain 50 distributors 1 depo 50 Jain personnel 10 distributors 10 Jain personnel 10 distributors 10 Jain personnel 6 distributors 10 Jain personnel
StarAgri
ADM Agro
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Targets by FY2017/18 productivity and net
income increases by crop
Focus crop Targeted number of farmers Yield per acre today
Bijapur 1.
Bijapur 2.
Bijapur 3.
Chikmagalur 1.
Chikmagalur 2.
Chikmagalur 3.
Raichur 1.
Raichur 2.
Raichur 3.
Tumkur 1.
Tumkur 2.
Tumkur 3.
Chikballapur 1.
Chikballapur 2.
Chikballapur 3.
Hassan 1.
Hassan 2.
Hassan 3.
Mysore 1.
Mysore 2.
Mysore 3.
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Functional contributions by district by company
Coromandel NSL Nokia UPL ITC MM Jain StarAgri ADM Agro
Bijapur Inputs X Fertilisers and seeds Seeds (cotton, corn, vegetables) X Crop protection and seeds X Planting material
Bijapur Irrigation X X
Bijapur Advice X X X X X
Bijapur Procurement X (sunflower)
Bijapur Storage
Bijapur Other Retail platform farm mechanization Solar power
Chikmagalur Inputs X X
Chikmagalur Irrigation X
Chikmagalur Advice X X X
Chikmagalur Procurement
Chikmagalur Storage
Chikmagalur Other Retail platform solar
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Functional contributions by district by company
(cont).
Coromandel NSL Nokia UPL ITC MM Jain StarAgri ADM Agro
Tumkur Inputs X X X X planting mat
Tumkur Irrigation X X
Tumkur Advice X X X X
Tumkur Procurement
Tumkur Storage
Tumkur Other Retail platform Farm mech Solar power
Raichur Inputs X X X Planting material
Raichur Irrigation X
Raichur Advice X X X X X
Raichur Procurement X
Raichur Storage X
Raichur Other Retail platform solar WHRF
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Functional contributions by district by company
(cont).
Coromandel NSL Nokia UPL ITC MM Jain StarAgri ADM Agro
Mysore Inputs
Mysore Irrigation
Mysore Advice
Mysore Procurement
Mysore Storage
Mysore Other
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Companies prepared to take leadership of
integrated approaches by district
Coroman-del NSL Nokia UPL ITC Mahimdra Jain StarAgri ADM Agro
Bijapur
Chikmagalur
Raichur
Tumkur
Chikballapur
Hassan
Mysore
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Targets by FY2017/18 productivity and net
income increases by crop
Focus crops Targeted yield increase per acre Net income increase by participating farmers
1.
2.
3.
4.
5.
6.
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Key innovations to increase farmer productivity
and incomespush on value chain development and
buy-back
Key innovations Source
For vegetables, precision farming package. Advice Jain Irrigation
For fruits (mango, pomegranate, banana) high density planting Jain Irrigation
Cotton package. High density planting Jain Irrigation / NSL / UPL (plant protection)
Sugar cane package. Intensive production. Jain Irrigation
Solar energy Jain Irrigation
Saflower (oil seeds). Agronomy package to increase yield Jain Irrigation
Hybrid seeds in corn NSL / UPL
Pulses. Weed control UPL
Forage. Innovative seeds and package of practices UPL
Chilies. ICM package for improving quality and productivity with innovative agri-extension model ITC
Procurement partnerships ADM Agro
Coromandel

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Estimated cost per functional area in targeted
crops per acre
Focus crops Irrigation Advice Procurement Storage Other
1.
2.
3.
4.
5.
6.
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Proposed incentive structure by government of
Karnataka to participating companies
Potential incentive elements Proposed incentives
Percentage of cost of advice provided, linked to yield increases achieved and/or net income increases
Companies managing subsidies
Company management of government subsidies on inputs
Partial payment for companies cost in building small farmer integration into value chains
Other
Other
Other
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Other support needed by government of Karnataka

Infrastructure. E.g. water, land, energy






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Major value add of Nuziveedu Seeds to the
Bhoochetana PPP
Major areas of value addition Improved cultivation practices for better yields
Major areas of value addition High quality, high yielding hybrid seeds
Major areas of value addition Training farmers, field demos on Improved practices
Knowledge and experience Technology driven company with one of the best RD facilities.
Knowledge and experience Successfully completed PPP for cotton at Maharashtra increasing average yields by 50 in first year.
Activities and presence in Karnataka Seed sales in cotton, maize, paddy and oil seeds in all parts of Karnataka with 80 distributors and 3,200 dealers in Karnataka. Last year turnover 80 crores in Karnataka. Office in Davengere, sales force of 50 in Karnataka
Experience in other dry land areas In Maharashtra PPP, 10,000 acres mainly rainfed. Trained farmers for high density cultivation by following integrated pest and nutrient managementgt Facilitated sales with production of Kapas and sale in bales for better earnings.
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Major value add of UPLto the Bhoochetana PPP
Major areas of value addition Plant protection to increase productivity and profitability to farmer, combined with technical advice and extension services to farmers.
Major areas of value addition Provide quality inputs. For example, provides research- based improved Hybrid seeds to increase productivity (rice, sunflower, corn, millet, sorghum, oilseeds and forage)
Major areas of value addition Dairy Milk productivity increase
Knowledge and experience Strong RD and technical team in the field
Knowledge and experience Quality products to farmer with ISO standards
Knowledge and experience More than 40 years in Agri input field and services to farmers
Experience, presence in Karnataka Network with more than 1,500 customer base along with strong marketing team of 22 technical staff and 120 extension workers
Experience, presence in Karnataka Participating in all departmental programs in seed supplies subsidy program (sunflower, jower, maize, millet, Seed dressing to PP chemical supplies through RSKs
Activities in other dry land areas Good coverage in most dry land crops like sunflower, jowar, bajra, maize, pulses, cotton and forage crops. UPL-Advanta experience with PPP in MH, GJ, OR. Input supplier partner with government in all eastern states.
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Major value add of Coromandelto the Bhoochetana
PPP
Major areas of value addition Balanced, integrated nutrient management, promoting right nutrients e.g. fertilizer, SND based on soil test results
Major areas of value addition Demos to create awareness on performance of SBZ and water-soluble fertilizers
Major areas of value addition Soil health by use of organic manure
Knowledge, experience Has done mass soil tests and encouraged farmers to apply fertilizers based on need of farm which will help prevent indiscriminate use of fertilizers, through SBZ, OC and all nutrients tests.
Knowledge, experience Promotes entire range of micronutrients and water-soluble fertilizers both through trade and retail channels-
Knowledge, experience Has been promoting use of organic manure to encourage soil health
Experience, presence in Karnataka Currently Coromandel is marketing fertilizers, organic, SND, pesticides through its trade and retail networks, Namma Gromor Centers in Karnataka with 100 retail stores in the state and another 100 in 2013
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Major value add of Jain Irrigationto the
Bhoochetana PPP
Major areas of value addition Technical know-how for high tech cultivation
Major areas of value addition Precision water and fertilizer management provision of hardware and regular technical support.
Major areas of value addition Experience in high tech cultivation practices of many crops
Knowledge, experience Successful models of water resource management and farm irrigation
Experience, presence in Karnataka Bangalore and Bijapur offices. Over 220 Jain dealers with 265 dealer staff. Engineers and agronomists in every district. 63 engineers and 17 agronomists. Project coordinator and state manager with two major stocking points.
Experience in other dryland areas In AP, Tamil Nadu, Maharashtra, Rajasthan and Gujarat.
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Major value add of ITC to the Bhoochetana PPP
Major areas of value addition Improve crop competitiveness and farmer profitability in crops including chili, turmeric, tobacco.
Major areas of value addition Capacity building community water harvesting to restore and improve water catchment area
Major areas of value addition Agro service centers to improve farmer profitability
Knowledge and experience Modular crop development in identified districts e.g. Mysore, Hassan. Portfolio of crops approach for sustainable supply chains production, procurement and marketing
Knowledge and experience Agro service centersfarmer education and profitability
Knowledge and experience Capacity building soil health and water management
Experience, presence in Karnataka Integrated crop management, production and procurement of turmeric, tobacco
Activities in other dry land areas Integrated crop management, value chain development for quality chilies and cumin on food safety platform to maximize farmer profitability
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Major value add of Mahindrato the Bhoochetana
PPP
Major areas of value addition Consistency and regularity of delivery of services
Major areas of value addition Accessibility of machinery
Knowledge and experience in Karnataka 50 dealers selling farm machinery
Knowledge and experience in Karnataka 12 Samriddhi centers providing extension services
Knowledge and experience in Karnataka 20 MIS dealers
Activities in other dry land areas One watershed project, More than 150 Samriddhi centers
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Major value add of Nokia LifeTools to the
Bhoochetana PPP
Major areas of value addition Personalized and customized information to farmers covering inputs, plant protection, mechanization. Nokia Lifes information services can create a consistent connection with farmers.
Major areas of value addition Can provide a data gathering solution to platform companies engaged in this PPP to effectively manage and track their field extension activities
Knowledge and experience Nokia is a pioneer in customized agri information dissemination and hope to provide this expertise to the ecosystem managing the PPP
Activities and presence in Karnataka Nokia has a robust distribution and retail infrastructure which can be leveraged for the PPP
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Ranking potential PPPs
Criteria MH Guj MP Bihar Tamil Nadu Haryana Punjab Rajas-than
Strong state government commitment to PPPs
Strong concentration of small, progressive farmers
Major unmet potential in agriculture, which can be addressed by integrated solutions
Areas in which participating companies have strong footprints.
Areas in which companies are looking to expand
Strong potential in high value added commodities eg. FV and dairy
Adequacy of rural infrastructure
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Platform companies developing or already involved
in PPPs
Company Current and proposed PPPs Geography
ITC Currently 5 PPP programs to replace old varieties with improved varieties with IARI, DWR, CTRI, PAU,NRCS reaching 10,000 farmers. Plan to reach 25,000 farmers by 2020 across multiple states covering wheat, soybean, potato, tobacco Multiple states
JISL Mobile training bus has been started for training the Mango farmers in Andhra Pradesh. Productivity enhancement measures through individual growers capacity building are being implemented through JAINGAP, Sustainable Agricultural Codes, PPP Projects with Government of Maharashtra, NGOs, dealers, supplier network, farmers societies, cooperatives etc Maharashtra
JISL PPP to provide MIS technology to small and medium farmers with technical support. Extend MIS to an estimated 500,000 ha covering 1,000,000 farmers through collaborations with other Input companies/ Government agencies.  
Mahindra Developed watershed PPP in MP, with 20,000 individuals to be impacted by water supply of watershed operation by FY 2014. Madhya Pradesh
Nuziveedu Seeds Operating PPP at Vidharbha region for 10,000 acres with more than 3,000 farmers. Planning for PPP in Maharashtra, UP, AP, KN states, reaching 0.5 mn farmers in 2014 and 1 mn by 2020 Maharashtra, UP, AP, KN
Source Company action commitments