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ADVOCACY 101

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Is this the first time legislation on this issue has been introduced? What about other states do they have legislation on this issue and what happened there? – PowerPoint PPT presentation

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Title: ADVOCACY 101


1
ADVOCACY 101
Using Our Collective PTA Voice
2
Its About ADVOCACY
  • What advocacy is
  • Effective advocacy
  • Protecting integrity of our non-profit,
    charitable status
  • Resources for advocacy
  • Practice developing an advocacy strategy
  • Wrap Up

3
ADVOCACY
  • Who We Are
  • John Hannay, VP for Legislation, Maryland PTA
  • Rick Tyler, Federal Legislative Chair, Maryland
    PTA
  • Donna Sudbrook, Legislative VP, Howard County PTA
    Council

4
How to Advocate
  • Be informed
  • Share information
  • Meet with staff and elected officials
  • Testify at public hearings
  • Comment on proposed rulemaking
  • Work with legislator to craft legislation
  • Support/oppose legislation
  • Participate in a committee or task force
  • Conduct a survey
  • Create a petition
  • Write letters to the editor, Op-ed pieces, or
    blog posts
  • Create press coverage
  • Create Twitter, etc., networks

5
What is Effective Advocacy?
  • Advocacy to speak for to give voice to
  • Mutual respect and trust provide the best
    foundation for educating, and ultimately
    convincing, someone of your position.
  • Building a relationship over time with an elected
    official and their staff pays off
  • Advocacy is more than a one-time activity
  • Advocacy involves give and take

6
Plan Your Advocacy Appointment (or phone call)
  • Plan Ahead!
  • Establish your goals what will you ask for?
  • Know your audience
  • Assemble your advocacy team
  • Outline a script -- who will say what and when
  • Research and know all angles of the issue(s)
  • Plan what to take to the meeting (or bring to the
    call)

7
Conducting Your Appointmentor Meeting
  • Use ice-breaking small talk to start
  • Be concise/courteous
  • Speak to the policy or legislation in question
  • Speak from your area of expertise
  • Stay on script to the best you can
  • Research the issue
  • Ask specific questions get specific
    commitments.

8
Conducting Your Meeting
  • What if you dont know the answer?
  • Offer to follow-up
  • End on a positive note youre building and
    maintaining a relationship

9
Follow Up Is Critical
10
What to Expect
  • Public School Administrators
  • Board of Education
  • County Council or Commissioners
  • Maryland General Assembly Delegates and Senators
  • U.S. Congress Representatives and Senators

11
What NOT to say when Advocating
  • I thought I was meeting with the Senator, I dont
    want to meet with just staff.
  • Here is our 300 page report.
  • I assume you know all about HR 1234?
  • If you dont support us, well see that you dont
    get re-elected
  • The Democrats/Republicans have always helped us
  • I dont really have anything specific to ask for.

12
Protecting the integrity of ournon-profit,
charitable status
  • We educate and advocate for children, their
    families, and their communities
  • We support or do not support legislation or
    policy proposals we do not endorse
  • When we do not support proposals we make
    recommendations for improvement, when possible
  • We do not endorse candidates or political
    campaigns
  • We can conduct voter education, albeit carefully

13
Other Important Points
  • Honoring Higher Level Precedence within PTA
  • The corollary is seeking and honoring lower
    level input before making a decision
  • A PTA can only engage in an insubstantial amount
    of lobbying activity

14
Lets Plan Some Advocacy!
15
Resources
  • State
  • MD PTA Engage Website
  • Maryland Education Coalition (MEC)
  • Maryland State Department of Education (MSDE)
  • Maryland General Assembly Website
  • Code of Maryland Regulations (COMAR)
  • Maryland Association of Boards of Education
    (MABE)
  • Federal
  • National PTA Advocacy Website
  • US Department of Education
  • US Department of Agriculture, Food and Nutrition
    Service (FNS)
  • Congress.gov (was Thomas Website)
  • Congressional Research Service (CRS)
  • US Government Accountability Office (GAO)
  • National Association of Boards of Education
    (NABE)
  • National Education Association (NEA)

16
Go to www.pta.org
17
Additional PTA Information
  • The National PTA website also provides
    easy-to-read PDF guides for such advocacy tasks
    as working with the media and corresponding with
    members of Congress. Use these guides or share
    them with local units and Councils interested in
    advocacy.
  • PTA Advocacy A Legacy in Leadership (DVD/Flash
    movie) http//pta.org/advocacy/content.cfm?ItemNum
    ber2720
  • Advocate for PTA (pdf) http//pta.org/files/Advoca
    te_for_PTA.pdf
  • Conducting a Hill Visit http//pta.org/files/Condu
    cting_Visits_brief.pdf
  • Federal Appropriations and Budget Process
    http//pta.org/files/Fed_Budget_Approp.pdf
  • Hosting Site Visits for Members of Congress
    http//pta.org/files/Hosting_SiteVisit.pdf

18
Related Documents
  •  Advocate for PTA http//pta.org/files/Documents/a
    dvocate_for_pta.pdf Get step-by-step
    instructions for how to be heard by policy makers
    and the media.
  • How to Lobby the PTA Way http//pta.org/advocacy/
    content.cfm?ItemNumber2489 A series of video
    clips to aid in your advocacy efforts.
  • Corresponding with Members of Congress
    http//pta.org/files/Corresponding_with_Congress.p
    df Learn strategies to effectively communicate
    with members of Congress via letters, e-mails,
    and phone calls.
  • How a Bill Becomes a Law http//pta.org/files/Ho
    w_Bill_becomes_Law.pdf From introduction to
    committee to being signed into law by the
    President, learn how a bill becomes a law.
  • Working with the Media http//pta.org/files/PDF/W
    orking_with_Media.pdf Op-eds, press releases,
    and PSAs learn what s newsworthy and how to
    effectively get your message out.
  • Federal Appropriations and Budget Process
    http//pta.org/advocacy/content.cfm?ItemNumber209
    4 Learn the process of how Congress funds
    important education and health programs.
  • Hosting Site Visits for Members of Congress
    http//pta.org/advocacy/content.cfm?ItemNumber211
    1 Provides tips on how to successfully host a
    site visit for members of Congress at your
    school.
  • Advocacy A Legacy in Leadership
    http//pta.org/advocacy/content.cfm?ItemNumber272
    0 Flash video presentation of PTA's history of
    advocacy.
  • PTA Policy Issue Cards http//pta.org/files//2009
    _issue_cards.pdf Download and share this
    valuable tool highlighting the National PTA's key
    messages and positions on important issues of the
    day education, ESEA-NCLB funding, and child
    nutrition and wellness.

19
Maryland State General Assembly website
20
Success!
21
Questions?
22
Using Our Collective PTA Voice
  • Thank You!
  • How to Reach Us
  • vplegislation_at_mdpta.org
  • fedlegislation_at_mdpta.org
  • president_at_mdpta.org
  • MD PTA Office, 301-760-6221
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