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Title: KEI%20Industries%20Limited


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KEI Fact File
  • Among the leading Electrical power cable company
    in India with strong market positions in its
    core business
  • Core business organized into LT HT Cables,
    Control Instrumentation Cables,Elastomeric
    Cables and Single Multicore Flexible wires
    House wires.
  • Headquarters at New Delhi, India
  • More than 2000 employees across the country
  • Gross Sales FY 2007 159 US m
  • EBITDA 20.3 US m
  • Market Cap. US 127 m
  • Listed on NSE, BSE, DSE, CSE Luxembourg Stock
    Exchange through GDR FCCB

3
Who we are
KEI is among leading players in Electrical Cable
industry that enable industrial domestic
customers with one stop shop for electrical
cabling solutions. Our goal is to create
value for our stakeholders by meeting the stated
implied needs of our customers, employees and
the communities where we exist do business.

4
Our Mission
To emerge as one of the worlds leading
electrical cable wire company, offering our
esteemed customers to use our electrical Wires
Cables effectively and increase industrial
productivity in a sustainable way.
The Power Behind The Power
5
Our Vision
KEI , with its strong technology competence in
Cables Wires business, broad application know
how ability to provide customized power cable
solutions shall deliver an attractive
profitable growth by providing its customers with
best cable wire products. We shall help our
customers to improve their performance and
productivity by minimizing power losses
lowering environmental impact. Continuous Product
Innovations RD are the key characteristics of
our product offerings and services. We believe in
building long lasting value creating
partnerships with our customers and
suppliers.  KEI is committed to attracting
retaining dedicated skilled professionals
offering its employees an attractive work culture
and developmental opportunities.
By 2010,KEI Industries Limited will be recognized
as Indias top electrical cable Wire
manufacturing company in terms of growth and
profitability, value creation, sustainability and
ethical behaviour.
6
KEI Power Gallery Board of Directors
Mr. Anil Gupta Chairman Managing Director (The
Real Power Behind The Power) A Staunch Believer
in technology being customer centric in
approach, he is a man behind many innovations in
the industry is a guiding force behind the
companys vision of becoming a leader in the
category and corporate brand.
Archana Gupta
Sunil Gupta
Vikram Bhartia
K.G Somani
Pawan Bhulsoria
Vijay Bhushan
Rajeev Gupta
7
KEI - History
The Wonder Years
A Humble Beginning 1968 Established as a
Partnership Company. 1968 Started manufacturing
Switch Board Cables for DOT. 1985 Started
manufacturing Control, Instrumentation and
Thermocouple Cables. 1993 Added manufacturing of
PVC/XLPE Power cables up to 3.3 KV . Our Growth
Story 1994 Diversified into Stainless Steel
drawings with Pilot Plant 1995 Came up with
First IPO.Became Public Ltd Co. 1996
Installation of Major SSW plant at Bhiwadi 1997
Another plant added at Bhiwadi for LT PVC / XLPE
Cables. 2001Started manufacturing Rubber Cables
upto 11 KV. 2002Established JFTC Plant at
Silvassa 2005Converted JFTC Plant in Silvassa
into manufacturing of existing cable range.
Rebalancing Act 2006 Expanded Bhiwadi unit which
is equipped to manufacture upto 33 kV HT XLPE
Cables with Dry curing inert nitrogen gas and
with tripple extrusion (Single cross head)
process. 2006 ERP Baan S/W system implemented in
the organization to ensure Transparency and
efficacy. 2007 Ongoing Expansion at Bhiwadi
Unit for up gradation of HT power cable up to 132
kV LT cable. 2007 Proud recipient of
Corporate Governance Rating 2007 Setting up of
100 EOU at Chopanki
8
Our Product Basket
  • HT cables( Copper / Aluminum )
  • LT power cables, both Copper and Aluminum PVC /
    XLPE insulated
  • Control cables
  • Instrumentation cables
  • Rubber cables
  • Mining cables
  • Housing wires
  • Specialty cables
  • Stainless steel wires

9
KEI Today
Our Finest Facilities
Our Amazing Capacities
Delhi
Bhiwadi
Chopanki (100 EOU)
Silvassa
10
KEI Today Our Sales Product Wise Share in
Markets
Strong Presence in B2B Domain
Power Cables Wires The Backbone of our
Organization
With the Organization already enjoying strong
foothold in the institutional sector, KEI is all
geared up to set up its marketing and
distribution efforts to establish its house wires
a household brand name
11
KEIs Pan India Presence Our Sales
Distribution offices
Ludhiana
Chandigarh
Delhi
Jaipur
Assam
Baroda
Kolkata
Mumbai
Pune
Hyderabad
Our Sales Distribution covers All major Metros
A Class Cities to serve our esteemed Customers
Bangalore
Chennai
12
KEIs Global Footprints Our Overseas Markets
GERMANY
CANADA
FRANCE
UNITED STATES
CYPRUS
PHILIPPINES
IRAQ
IRAN
ITALY
VIETNAM
BANGLADESH
UAE
QATAR
SAUDI ARABIA
MEXICO
NIGERIA
KUWAIT
MALAYSIA
SRI LANKA
GHANA
KENYA
AUSTRALIA
MAURITIUS
13
KEIs Superior Quality Accredited by Re-owned
Testing Agencies
Sri Ram Centre
14
KEIs Sector wise Key Clients
Oil Gas Sector
Power Sector
Refineries
Steel Plants
International EPC Projects
Fertilizer Projects
Energy Projects
15
KEIs Sector wise Key Clients
Our Power Sector Clients
Power Grid Corporation of India
CEB Mauritius
Nuclear Power Corporation of India
16
KEIs Sector wise Key Clients
Our Clients in Refineries
Our Clients in Steel Sector
Nuclear Power Corporation of India
CEB Mauritius
17
KEIs Sector wise Key Clients
Our Clients in Energy Sector
Our Clients in Fertilizer Sector
Zuari Agro
Nuclear Power Corporation of India
18
KEIs Sector wise Key Clients
Our Clients in EPC Projects
Our Other Esteemed Clients
19
The Key to our Success Our Superior Production
Process, Technology and Quality Products
CCV Line (Involving Dry Cure Dry Cool technology)
For manufacturing HT Cables Up to 132 kV
Sikora online X Ray Machine Used for Monitoring
Product Quality
20
KEI Our Financial Performance
OUR PAST 6 YEARS OF SOARING REVENUES
Revenue Growth (All Figures in Million USD)
21
KEI Our Financial Performance
OUR PAST 6 YEARS OF SOARING EBDIT
EBDIT (In Million USD)
22
KEI Our Financial Performance
SOARING CONFIDENCE AMONG OUR STAKE HOLDERS
Our Share Price Movement (In Rs.)
23
KEI Our Human Resource Policies
Powering Human Resource
  • Group Med claim Personal Accident Policy for
    each and every employee and its dependent family
    members.
  • Contingency Loan Facilities for employees to
    facilitate employees at the time of utmost needs.
  • Group employee deposit linked insurance scheme in
    case of an employees premature death.
  • Organization's active participation in ISKON
    Mid-Day Meal Foundation to provide free meals to
    over 1,20,000 school children from poor Families.

Our Success is fully connected to the results we
attain for our clients - KEI Employees.
24
KEI Tomorrow
Powering The Future
The Road Ahead
  • KEI is well Geared to meet the growing demand for
    Power Transmission Distribution in India
  • KEI setting up its network of Dealers in United
    Kingdom for General purpose Projects and for Oil
    Gas sector Projects.
  • Ventures into the Business of EHV Power Cables by
    way of having either a JV or Technical
    Collaboration with a cable company of
    international repute.
  • Ventured into EPC Business with a nuclear team of
    professionals with prior experience in EPC
    Projects
  • 4. Initiates its Capacity expansion Plan of
    installing additional capacity of 16,000 KM PA
    for Cables and Wires Segment to meet the growing
    demand
  • 5. Sets up 100 EOU in Chopanki with an
    investment of 16 Million USD to serve export
    markets Expansion at Bhiwadi Unit with an
    investment of 10 Million USD.

25
Our Success Mantra
"We are benefiting from our leading market
positions in certain core sectors of the economy.
The Steep rise in our revenues reflects growing
confidence of our customers in our products in
raising productivity and build modern
energy-efficient power networks. Improvements in
operational performance and management of key
projects are clearly showing up in our
earnings." Mr.
Anil Gupta Chairman Managing Director
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