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Title: Strategic%20Planning%20In%20Saudi%20Arabia


1
Strategic Planning In Saudi Arabia
King Fahd University of Petroleum and
Minerals College of Industrial Management MGT-592-
Independent Research
  • Presented To
  • International Islamic University, Malaysia

BY
Salem M Alghamdi
2
AGENDA
  • Introduction.
  • Methods.
  • Findings and Discussion.
  • Conclusion.

3
INTRODUCTION
PROBLEM STATEMENT
RESEARCH OBJECTIVES
4
INTRODUCTION
PROBLEM STATEMENT
  • The importance of strategic planning in achieving
    desired business results.
  • Competitive advantage for effective strategic
    plan.
  • Scarcity of research on strategic planning in S.A.

5
INTRODUCTION
RESEARCH OBJECTIVE
An Attempt To OBTAIN The LEVEL Of Strategic
Planning Tools And Techniques In Saudi Arabia
6
METHODS
SAMPLE POPULATION
SELECTION CRETERIA
7
METHODS
SAMPLE POPULATION
  • MANUFACTURING ORGANIZATIONS
  • Energy.
  • Petrochemicals.
  • Cement Producers.
  • Other Production Factories.
  • SERVICE ORGANIZATIONS
  • Banks
  • Hotels.
  • Transportation.
  • Retail.
  • Training Institutions.

8
METHODS
SELECTION CRETERIA
  • List top 1,000 Saudi companies 1997-98.
  • Top 300 Saudi companies.
  • Highest turnover (SR 142 m. SR 152 b.).
  • Presidents.
  • 72 complete responses 24 R.R.

9
FINDINGS DISCUSSION
Planning tools techniques
10
Planning tools techniques
SWOT Analysis
ORGANIZATIONAL BACKGROUND INFORMATION Regularly Used Frequently Used Somewhat Used Rarely Used Not Used N
1. All Firms 12.5 27.78 26.39 8.33 25 72
2. Manufacturing Firms 6.9 41.38 20.69 10.34 20.69 29
3. Service Firms 14.71 20.59 26.47 8.82 29.41 34
4. Financial Firms 28.57 42.86 14.29 14.29 0 7
5. Other Service Firms 11.11 14.81 29.63 7.41 37.04 27
6. Small Turnover Firms 7.32 31.71 31.71 9.76 19.51 41
7. Large Turnover Firms 20.69 24.14 17.24 3.45 34.48 29
8. Single Family Ownership Firms 14.29 25 32.14 3.57 25 28
9. Business Group Firms 0 30.77 30.77 0 38.46 13
10. Joint Venture Ownership Firms 17.65 23.53 17.65 23.53 17.65 17
11. Other Ownership Firms 15.38 38.46 15.38 7.69 23.08 13
12. Operating Inside S.A. Firms 3.45 20.69 20.69 13.79 41.38 29
13. Operating Inside Outside S.A. Firms 19.05 30.95 30.95 4.76 14.29 42
Average 13.20 28.67 24.15 8.90 25.08
11
Planning tools techniques
Portfolio Analysis
ORGANIZATIONAL BACKGROUND INFORMATION Regularly Used Frequently Used Somewhat Used Rarely Used Not Used N
1. All Firms 5.56 15.28 12.5 19.44 47.22 72
2. Manufacturing Firms 10.34 10.34 10.34 17.24 51.72 29
3. Service Firms 2.94 14.71 11.76 23.53 47.06 34
4. Financial Firms 0 0 28.57 28.57 42.86 7
5. Other Service Firms 3.7 18.52 7.41 22.22 48.15 27
6. Small Turnover Firms 4.88 17.07 4.88 29.27 43.9 41
7. Large Turnover Firms 6.8 13.79 20.69 3.45 55.17 29
8. Single Family Ownership Firms 3.57 17.86 14.29 10.71 53.57 28
9. Business Group Firms 0 15.38 0 30.77 53.85 13
10. Joint Venture Ownership Firms 17.65 11.76 23.53 23.53 23.53 17
11. Other Ownership Firms 0 15.38 7.69 23.08 53.85 13
12. Operating Inside S.A. Firms 6.9 13.79 10.34 17.24 51.72 29
13. Operating Inside Outside S.A. Firms 4.76 13.67 14.29 21.43 42.86 42
Average 5.16 13.66 12.79 20.79 47.34
12
Analysis of Critical Success Factors
Planning tools techniques
ORGANIZATIONAL BACKGROUND INFORMATION Regularly Used Frequently Used Somewhat Used Rarely Used Not Used N
1. All Firms 25.00 31.94 15.28 9.72 18.06 72
2. Manufacturing Firms 13.79 37.93 17.24 10.34 20.69 29
3. Service Firms 32.35 29.41 17.65 5.88 14.71 34
4. Financial Firms 42.86 14.29 42.86 0 0 7
5. Other Service Firms 29.63 33.33 11.11 7.41 18.52 27
6. Small Turnover Firms 14.63 43.9 9.76 14.63 17.07 41
7. Large Turnover Firms 41.38 17.24 17.24 3.45 20.69 29
8. Single Family Ownership Firms 21.43 42.86 3.57 14.29 17.86 28
9. Business Group Firms 30.77 15.38 7.69 23.08 23.08 13
10. Joint Venture Ownership Firms 41.18 23.53 23.53 0 11.76 17
11. Other Ownership Firms 7.69 38.46 30.77 0 23.08 13
12. Operating Inside S.A. Firms 24.14 34.48 6.9 6.9 27.59 29
13. Operating Inside Outside S.A. Firms 26.19 30.95 21.43 11.9 9.52 42
Average 27.00 30.28 17.31 8.28 17.13
13
Porters 5-Forces Analysis
Planning tools techniques
ORGANIZATIONAL BACKGROUND INFORMATION Regularly Used Frequently Used Somewhat Used Rarely Used Not Used N
1. All Firms 1.39 9.72 15.28 12.50 61.11 72
2. Manufacturing Firms 0.00 20.69 13.79 10.37 55.17 29
3. Service Firms 0.00 2.94 11.76 14.71 70.59 34
4. Financial Firms 0.00 0.00 28.57 0.00 71.43 7
5. Other Service Firms 0.00 3.70 7.41 18.52 70.37 27
6. Small Turnover Firms 2.44 9.76 12.20 14.63 60.98 41
7. Large Turnover Firms 0.00 10.34 20.69 10.34 58.62 29
8. Single Family Ownership Firms 0.00 10.71 14.29 14.29 60.71 28
9. Business Group Firms 7.69 0.00 7.69 15.38 69.23 13
10. Joint Venture Ownership Firms 0.00 17.65 11.76 11.76 58.82 17
11. Other Ownership Firms 0.00 7.69 30.77 7.69 53.85 13
12. Operating Inside S.A. Firms 0.00 6.90 17.24 6.90 68.97 29
13. Operating Inside Outside S.A. Firms 2.38 9.52 14.29 16.67 57.14 42
Average 1.07 8.43 15.83 11.28 62.85
14
Experience Curve Analysis
Planning tools techniques
ORGANIZATIONAL BACKGROUND INFORMATION Regularly Used Frequently Used Somewhat Used Rarely Used Not Used N
1. All Firms 6.94 20.83 20.83 16.67 34.72 72
2. Manufacturing Firms 10.34 20.69 27.59 20.69 20.69 29
3. Service Firms 5.88 17.65 17.65 11.76 47.06 34
4. Financial Firms 0.00 14.29 14.29 0.00 71.43 7
5. Other Service Firms 7.41 18.52 18.52 14.81 40.74 27
6. Small Turnover Firms 7.44 21.95 17.07 21.95 36.59 41
7. Large Turnover Firms 13.79 17.24 27.59 10.34 31.03 29
8. Single Family Ownership Firms 3.57 14.29 17.86 21.43 42.86 28
9. Business Group Firms 0.00 30.77 23.08 15.38 30.77 13
10. Joint Venture Ownership Firms 17.65 29.41 17.65 11.76 23.53 17
11. Other Ownership Firms 7.69 15.38 30.77 15.38 30.77 13
12. Operating Inside S.A. Firms 13.79 20.69 17.24 13.79 34.48 29
13. Operating Inside Outside S.A. Firms 0.00 21.43 23.81 19.05 35.71 42
Average 7.27 20.24 21.07 14.85 36.95
15
Planning tools techniques
PIMS Analysis
ORGANIZATIONAL BACKGROUND INFORMATION Regularly Used Frequently Used Somewhat Used Rarely Used Not Used N
1. All Firms 8.33 2.78 5.56 13.89 69.44 72
2. Manufacturing Firms 6.90 3.45 6.90 10.34 72.41 29
3. Service Firms 8.82 0.00 2.94 17.65 70.59 34
4. Financial Firms 0.00 0.00 0.00 14.29 85.71 7
5. Other Service Firms 11.11 0.00 3.70 18.52 66.67 27
6. Small Turnover Firms 7.32 2.44 4.88 14.63 70.73 41
7. Large Turnover Firms 10.34 3.45 6.90 10.34 68.97 29
8. Single Family Ownership Firms 0.00 3.57 7.14 10.71 78.57 28
9. Business Group Firms 23.08 0.00 0.00 15.38 61.54 13
10. Joint Venture Ownership Firms 0.00 5.88 5.88 23.53 64.71 17
11. Other Ownership Firms 15.38 0.00 7.69 7.69 69.23 13
12. Operating Inside S.A. Firms 6.90 3.45 3.45 13.79 72.41 29
13. Operating Inside Outside S.A. Firms 9.52 0.00 7.14 14.29 69.05 42
Average 8.28 1.92 4.78 14.23 70.77
16
Planning tools techniques
What-if Analysis
ORGANIZATIONAL BACKGROUND INFORMATION Regularly Used Frequently Used Somewhat Used Rarely Used Not Used N
1. All Firms 16.67 18.06 23.61 11.11 69.44 72
2. Manufacturing Firms 17.24 20.69 31.03 10.34 20.69 29
3. Service Firms 17.65 14.71 11.76 14.71 41.18 34
4. Financial Firms 28.57 14.29 0.00 28.57 28.57 7
5. Other Service Firms 14.81 14.81 14.81 11.11 44.44 27
6. Small Turnover Firms 14.63 17.07 31.71 12.20 24.39 41
7. Large Turnover Firms 20.69 20.69 13.79 6.90 37.93 29
8. Single Family Ownership Firms 17.86 10.71 28.57 7.14 35.71 28
9. Business Group Firms 7.69 23.08 15.38 23.08 30.77 13
10. Joint Venture Ownership Firms 17.65 23.53 17.65 11.76 29.41 17
11. Other Ownership Firms 23.08 15.38 30.77 7.69 23.08 13
12. Operating Inside S.A. Firms 13.79 6.90 20.69 6.90 51.72 29
13. Operating Inside Outside S.A. Firms 19.05 26.19 23.81 14.29 16.67 42
Average 17.64 17.39 20.28 12.75 34.92
17
Planning tools techniques
Stakeholders Analysis
ORGANIZATIONAL BACKGROUND INFORMATION Regularly Used Frequently Used Somewhat Used Rarely Used Not Used N
1. All Firms 9.72 19.44 9.72 12.50 48.61 72
2. Manufacturing Firms 10.34 20.69 10.34 13.79 44.83 29
3. Service Firms 11.76 17.65 8.82 8.82 52.94 34
4. Financial Firms 28.57 28.57 28.57 0.00 14.29 7
5. Other Service Firms 7.41 14.81 3.70 11.11 62.96 27
6. Small Turnover Firms 4.88 21.95 4.88 12.20 56.10 41
7. Large Turnover Firms 17.24 13.79 13.79 13.79 41.38 29
8. Single Family Ownership Firms 3.57 7.14 10.71 14.29 64.29 28
9. Business Group Firms 0.00 38.46 0.00 7.69 53.85 13
10. Joint Venture Ownership Firms 29.41 29.41 5.88 5.88 29.41 17
11. Other Ownership Firms 7.69 15.38 15.38 23.08 38.46 13
12. Operating Inside S.A. Firms 3.45 13.79 3.45 10.34 68.97 29
13. Operating Inside Outside S.A. Firms 14.29 23.81 14.29 11.90 35.71 42
Average 11.41 20.38 9.96 11.18 47.06
18
Planning tools techniques
Value Chain Analysis
ORGANIZATIONAL BACKGROUND INFORMATION Regularly Used Frequently Used Somewhat Used Rarely Used Not Used N
1. All Firms 5.56 22.22 16.67 13.89 41.67 72
2. Manufacturing Firms 3.45 31.03 20.69 10.34 34.48 29
3. Service Firms 5.88 11.76 14.71 14.71 52.94 34
4. Financial Firms 0.00 14.29 0.00 0.00 85.71 7
5. Other Service Firms 7.41 11.11 18.52 18.52 44.44 27
6. Small Turnover Firms 7.32 14.63 17.07 14.63 46.34 41
7. Large Turnover Firms 3.45 34.48 0.00 13.79 31.03 29
8. Single Family Ownership Firms 7.14 14.29 10.71 25.00 42.86 28
9. Business Group Firms 0.00 15.38 15.38 7.69 61.54 13
10. Joint Venture Ownership Firms 11.76 41.18 23.53 0.00 23.53 17
11. Other Ownership Firms 0.00 23.08 15.38 15.38 46.15 13
12. Operating Inside S.A. Firms 10.34 20.69 20.69 3.45 44.83 29
13. Operating Inside Outside S.A. Firms 2.38 21.43 14.29 21.43 35.71 42
Average 4.98 21.20 14.43 12.22 45.48
19
Benchmarking
Planning tools techniques
ORGANIZATIONAL BACKGROUND INFORMATION Regularly Used Frequently Used Somewhat Used Rarely Used Not Used N
1. All Firms 19.44 27.78 23.61 8.33 20.83 72
2. Manufacturing Firms 17.24 27.59 37.93 3.45 13.79 29
3. Service Firms 23.53 26.47 14.71 11.76 23.53 34
4. Financial Firms 42.86 28.57 14.29 14.29 0.00 7
5. Other Service Firms 18.52 25.93 14.18 11.11 29.63 27
6. Small Turnover Firms 9.76 34.15 17.07 12.02 26.83 41
7. Large Turnover Firms 31.03 20.69 34.48 0.00 13.79 29
8. Single Family Ownership Firms 14.29 21.43 21.43 7.14 35.71 28
9. Business Group Firms 7.69 38.46 15.38 15.38 23.08 13
10. Joint Venture Ownership Firms 47.06 17.65 11.76 11.76 11.76 17
11. Other Ownership Firms 7.69 46.15 46.15 0.00 0.00 13
12. Operating Inside S.A. Firms 13.79 24.14 17.24 10.34 34.48 29
13. Operating Inside Outside S.A. Firms 23.81 28.57 28.57 7.14 11.90 42
Average 21.29 28.28 22.83 8.67 18.87
20
Product Life Cycle Analysis
Planning tools techniques
ORGANIZATIONAL BACKGROUND INFORMATION Regularly Used Frequently Used Somewhat Used Rarely Used Not Used N
1. All Firms 13.89 12.50 22.22 11.11 40.28 72
2. Manufacturing Firms 17.27 10.34 24.14 10.34 37.93 29
3. Service Firms 11.76 11.76 17.65 11.76 47.06 34
4. Financial Firms 0.00 0.00 28.57 0.00 71.43 7
5. Other Service Firms 14.81 14.81 14.81 14.81 40.74 27
6. Small Turnover Firms 12.21 12.20 24.39 17.07 34.15 41
7. Large Turnover Firms 17.24 13.79 20.69 3.45 44.83 29
8. Single Family Ownership Firms 14.29 14.29 14.29 14.29 42.86 28
9. Business Group Firms 7.69 15.38 15.38 15.38 46.15 13
10. Joint Venture Ownership Firms 23.53 17.65 23.53 5.88 29.41 17
11. Other Ownership Firms 7.69 0.00 46.15 7.69 38.46 13
12. Operating Inside S.A. Firms 17.24 13.79 17.24 0.34 41.38 29
13. Operating Inside Outside S.A. Firms 9.52 11.90 26.19 1.90 11.90 42
Average 12.86 11.42 22.71 10.31 40.51
21
Planning tools techniques
Cognitive Mapping
ORGANIZATIONAL BACKGROUND INFORMATION Regularly Used Frequently Used Somewhat Used Rarely Used Not Used N
1. All Firms 1.39 6.94 9.72 13.89 68.06 72
2. Manufacturing Firms 3.45 10.34 10.34 20.69 55.17 29
3. Service Firms 0.00 2.94 8.82 8.82 79.41 34
4. Financial Firms 0.00 0.00 0.00 0.00 00.00 7
5. Other Service Firms 0.00 3.70 11.11 11.11 74.07 27
6. Small Turnover Firms 0.00 9.76 12.20 12.20 65.85 41
7. Large Turnover Firms 3.45 3.45 6.90 17.24 68.97 29
8. Single Family Ownership Firms 0.00 7.14 3.57 17.86 71.43 28
9. Business Group Firms 0.00 0.00 7.69 15.38 76.92 13
10. Joint Venture Ownership Firms 5.88 11.76 23.53 5.88 52.94 17
11. Other Ownership Firms 0.00 7.69 7.69 15.38 9.23 13
12. Operating Inside S.A. Firms 0.00 13.79 6.90 3.45 5.86 29
13. Operating Inside Outside S.A. Firms 2.38 2.38 11.90 21.43 1.90 42
Average 1.27 6.15 9.26 12.56 70.75
22
Delphi Technique
Planning tools techniques
ORGANIZATIONAL BACKGROUND INFORMATION Regularly Used Frequently Used Somewhat Used Rarely Used Not Used N
1. All Firms 0.00 2.78 9.72 11.11 76.39 72
2. Manufacturing Firms 0.00 3.45 6.90 17.24 72.41 29
3. Service Firms 0.00 0.00 11.76 8.82 79.41 34
4. Financial Firms 0.00 0.00 0.00 0.00 100.00 7
5. Other Service Firms 0.00 0.00 14.81 11.11 74.07 27
6. Small Turnover Firms 0.00 4.88 9.76 14.63 70.73 41
7. Large Turnover Firms 0.00 0.00 10.34 6.90 82.76 29
8. Single Family Ownership Firms 0.00 3.57 7.14 10.71 78.57 28
9. Business Group Firms 0.00 0.00 7.69 7.69 84.62 13
10. Joint Venture Ownership Firms 0.00 5.88 17.65 11.76 64.71 17
11. Other Ownership Firms 0.00 0.00 7.69 15.38 76.92 13
12. Operating Inside S.A. Firms 0.00 0.00 6.90 10.34 75.86 29
13. Operating Inside Outside S.A. Firms 0.00 0.00 11.90 11.90 76.19 42
Average 0.00 1.58 9.40 10.58 77.90
23
CONCLUSION
24
CONCLUSION
  • 72 Firms
  • 10 Regularly
  • 17 Frequently
  • 45 do not use
  • CSF Benchmarking
  • What-If
  • SWOT PLC
  • Stakeholder Moderate
  • PIMS Exp. Curve Port. Value Chain
    Limited
  • Delphi Cognitive. Map. Porters-5 forces
    Least
  • Joint Ventures
  • Large Turnover Firms

CONCLUSION
25
CONCLUSION
AVERAGES All Sectors
ORGANIZATIONAL BACKGROUND INFORMATION Regularly Used Frequently Used Somewhat Used Rarely Used Not Used N
1. All Firms 9.72 16.77 16.24 12.50 44.77 72
2. Manufacturing Firms 9.20 19.90 18.30 12.73 40.05 29
3. Service Firms 10.41 13.12 13.57 12.44 50.45 34
4. Financial Firms 13.19 12.09 15.39 7.69 51.65 7
5. Other Service Firms 9.69 13.39 13.06 13.67 50.14 27
6. Small Turnover Firms 7.14 18.57 15.20 15.20 44.09 41
7. Large Turnover Firms 14.32 14.85 16.18 7.96 45.36 29
8. Single Family Ownership Firms 7.69 14.84 14.29 13.19 50.00 28
9. Business Group Firms 9.50 17.16 11.24 14.79 50.30 13
10. Joint Venture Ownership Firms 17.65 19.91 17.49 11.31 33.94 17
11. Other Ownership Firms 7.10 17.16 22.48 11.24 42.01 13
12. Operating Inside S.A. Firms 8.75 14.85 12.10 9.81 53.05 29
13. Operating Inside Outside S.A. Firms 10.26 16.10 18.68 14.47 39.38 42
Average 10.36 16.05 15.71 12.08 45.78
26
CONCLUSION
AVERAGES S.P. Tools
Strategic Planning Tool Technique Regularly Used Frequently Used Somewhat Used Rarely Used Not Used
1. SWOT 13.20 28.67 24.15 8.90 25.08
2. Portfolio Analysis 5.16 13.66 12.79 20.81 47.34
3. Critical Success Factors (C.S.F.) 24.00 30.28 17.31 8.28 17.13
4. Porters Five-Forces 1.07 8.43 15.83 11.28 62.85
5. Experience Curve 7.27 20.24 21.07 14.85 36.95
6. PIMS Analysis 8.28 1.95 4.78 14.23 70.77
7. What If Analysis 17.64 17.39 20.28 12.75 34.92
8. Stakeholders Analysis 11.41 20.38 9.96 11.18 47.06
9. Value Chain Analysis 4.98 21.20 14.43 12.22 45.48
10. Benchmarking 21.29 28.28 22.83 8.67 18.87
11. Product Life Cycle (PLC) 12.86 11.42 22.71 10.31 40.51
12. Cognitive Mapping 1.27 6.15 9.26 12.56 70.75
13. Delphi Technique 0.00 1.58 9.40 10.58 77.90
Average 9.88 16.13 15.75 12.04 45.82
27
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