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Propaganda%20in%20Advertisement

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Propaganda in Advertisement Looking for P.A. Let the Buyer Beware BE AWARE What are Propaganda Techniques? They are the methods and approaches used to spread ideas ... – PowerPoint PPT presentation

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Title: Propaganda%20in%20Advertisement


1
Propaganda in Advertisement
  • Looking for P.A.

2
Let the Buyer Beware BE AWARE
3
What are Propaganda Techniques?
  • They are the methods and approaches used to
    spread ideas that further a cause - a political,
    commercial, religious, or civil cause.

4
Why are they used?
  • To manipulate the readers' or viewers' reason and
    emotions to persuade you to believe in something
    or someone, buy an item, or vote a certain way.

5
Card Stacking
  • Making something look good and another look bad
  • Showing favoritism
  • Larger print, attractive pictures

6
Who would you vote for President?
7
  • Bounty

8
Prestige Identification
  • Endorsed by a well-known personality
  • Uses the product
  • Pitches it to you.

9
Who endorses the following products?
  • Jello
  • Nike

10
Testimonial
  • Appeal to authority.
  • Had an actual experience
  • Can be endorsed by famous or influential people
  • Doesnt always state all the information

11
Example
  • Weight loss program
  • Ad features actual people who lost weight with
    the product.
  • Doesnt state information regarding how many
    people didn't lose weight
  • Doesnt state information regarding if one lost
    the weight by other means (more exercise, more
    vegetables, etc.).

12
  • Boflex

13
Bandwagon
  • Everybody is doing it" and you should join.
  • Appeals to you to be a part of the "in" crowd
  • Message is often loud and repetitious.

14
Join the Bandwagon
Join the Bandwagon
Join the Bandwagon
  • Pepsi Generation
  • Be a Pepper

15
  • Dr. Pepper

16
Emotional Words
  • Used to appeal the sensitivity of the consumer
  • Appeal to Emotion
  • An emotion-laden "sob" story is used as proof for
    a claim.
  • It will change your emotions.

17
Stayed tuned to these important, life-changing
ads
  • Marines The Few, the Proud, the Marines.
  • Army Be all that You Can Be.
  • Another example
  • A politician uses a sad story of a child being
    killed in a drive-by shooting to gain support for
    a year-round school measure.

18
  • Boeing
  • Publix

19
Loaded Words
  • Words are carefully chosen
  • Words that arouse strong feelings are said to
    have connotations or emotional overtones.
    Connotations involve positive or negative
    feelings.

20
Example
  • For example, the word dwelling is fairly neutral
    (arouses no feelings)
  • But the following synonyms for dwelling have
    connotations that make them loaded
  • shack (negative)
  • palace (positive) home (positive)

21
Now see if you can identify the techniques used-
22
Bandwagon
1
  • Every red-blooded American will want one of
    these unique commemorative coins honoring the men
    and women who fought and bled for our glorious
    countrys rights.

23
Testimonial/ Prestige ID
2
  • Yes, I am a world famous Sumo wrestler that
    won fourteen Olympic gold medals. These medals
    mean so much to me, but you know what means even
    more? My bowl of Esned -Flakes every morning.
    Esned-Flakes helped me win these medals. Ask
    your mom to buy Esned -Flakesthe winners cereal.

24
Loaded Words
3
  • Your Dream Home
  • This deluxe home is just the thing for the
    discriminating buyers. It has three luxurious
    bedrooms, spacious living and dining rooms, and
    an adorable kitchen. It has stylish décor
    throughout.

25
Emotional Words
4
  • There is a pestilence abroad today, scourge
    of our youth called television. This object robs
    children of their time and is filled with sin,
    violence, and every other unspeakable abomination
    known unto humankind. It should be banned from
    all households.

26
Card Stacking
5
  • My opponent claims to be a caring liberal.The
    truth is he is a lying, un-American enemy of the
    people. I am the one who truly cares about the
    lives of the American Family. Vote for me and
    you will be living the American Dream.

27
lthttp//en.wikipedia.org/wiki/Propagandagt
http//www.propagandacritic.com/
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