From the publishers of the New England Journal of Medicine

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From the publishers of the New England Journal of
Medicine
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Now available! A sponsorship opportunity for
your professional marketing program
AIDS Clinical Care is a 8- to 12-page monthly
MEDLINE-indexed newsletter originally started as
a collaboration between the publishers of the New
England Journal of Medicine and the American
Foundation for AIDS Research (AmFAR). Now part
of the Journal Watch family, AIDS Clinical Care
is designed to keep physicians and allied health
professionals abreast of research and patient
care developments in the rapidly changing field
of HIV/AIDS treatment. The need for information
is particularly acute in the areas of new drug
therapies, resistance, and adherence. By
sponsoring AIDS Clinical Care, not only will you
be reaching important prescribers of a wide range
of HIV/AIDS products, but youll be doing it in a
publication thats read, received with
enthusiasm, and of the top quality you would
expect from the publishers of the New England
Journal of Medicine.
Overall an excellent and progressive publication
with timely articles
and good technical information.
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EDITORIAL CONTENT

• AIDS Clinical Care gives you
• JOURNAL WATCH HIV Based on the popular Journal
  Watch model, AIDS Clinical Cares expert
  physician editorial board summarizes and comments
  on the latest and most clinically relevant
  information reported in journals ranging from the
  New England Journal of Medicine, JAMA, and Annals
  to AIDS, Journal of AIDS, and Clinical Infectious
  Diseases.
• ANTIRETROVIRAL ROUNDS, an innovative feature in
  which two expert
  clinicians concisely discuss the best course of
  therapy for a given patient.
• MEETING REPORTS offer thorough coverage of the
  Retrovirus and World conferences, while the
  newest feature, MEETING NOTES, provides
  clinicians with highlights from all the
  specialized HIV and general ID meetings they
  cant attend.
• ALERTS ON NEW DRUGS, UPDATED GUIDELINES, AND
  BREAKING CLINICAL NEWS STORIES In short,
  everything physicians need to keep up-to-date in
  this swiftly moving field.

I use nearly every issue in one way or another
in teaching medical students.
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BENEFITS TO CLINICIANS
Carlos del Rio, MD Chief of Medicine, Grady
Memorial Hospital, Atlanta Professor of
Medicine, Emory University School of Medicine
Associate Director for Clinical Sciences and
International Research, Emory Center of AIDS
Research Judith Feinberg, MD Professor of
Medicine, University of Cincinnati College of
Medicine Gerald H. Friedland, MD Consulting
Editor Professor of Medicine, Yale University
School of Medicine Director, AIDS Program,
Yale-New Haven Hospital Keith Henry,
MD Professor of Medicine, University of
Minnesota School of Medicine Director, HIV
Clinical Research, Hennepin County Medical
Center, Minneapolis Charles B. Hicks,
MDAssociate Professor of Medicine, Duke
University Medical Center Associate Director of
the Duke University AIDS Research and Treatment
Center, Durham Abigail Zuger, MD Associate
Clinical Professor of Medicine, Albert Einstein
College of Medicine Attending Physician,
St. Lukes-Roosevelt Hospital Center, New York
Editor-in-Chief Paul E. Sax, MD Clinical
Director, HIV Program and Division of Infectious
Diseases, Brigham and Womens Hospital Assistant
Professor of Medicine, Harvard Medical
School Executive Editor Catherine Tomeo Ryan,
MPH Associate Editors Salim S. Abdool Karim, MD,
PhD Deputy Vice-Chancellor, University of Natal,
Durban, South Africa Professor of Clinical
Public Health, Columbia University Adjunct
Professor of Medicine, Cornell University, New
York Helmut Albrecht, MD Medical Director,
Infectious Diseases Clinic of Emory University
Hospitals and Emory Healthcare Assistant
Professor of Medicine, Emory University School of
Medicine Sonia Nagy Chimienti, MD Director,
Infectious Diseases Fellowship Training Program,
Beth Israel Deaconess Medical Center Assistant
Professor of Medicine, Harvard Medical School,
Boston Judith Currier, MD, MSc Professor of
Medicine and Associate Director, Center for AIDS
Research and Education, UCLA Medical Center
AIDS Clinical Care offers physicians a valuable
time-saving tool with current data and
research. The newsletter includes feature
articles and case studies, as well as summaries
from a wide range of journals providing a concise
overview of advances in the field with references
to the original articles. A distinguished
Editorial Board of practicing physicians and
researchers ensures the most scrupulously
selected, useful and relevant articles. A wide
range of sources are examined for inclusion in
ACC. These include clinical trial data, major
medical conferences, FDA announcements, and brief
case synopses. ACC helps physicians answer the
tough questions such as When should patients
start therapy? How should resistance testing be
used and interpreted? What are the most effective
salvage regimens? How can clinicians best measure
and improve adherence?
Nice service. I know it is affiliated with a
drug company and I appreciate their effort.
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BENEFITS TO SPONSORS
AIDS Clinical Care is a proven and high quality
sponsorship vehicle designed to provide
clinicians with timely information they want and
need to read. Research supports these
conclusions. An independent study was conducted
to determine readership and usefulness of ACC.
The results include
Maximum exposure for your product message in a
publication physicians want to read An editorial
environment of high quality and standards in line
with all products from the publishers of the New
England Journal of Medicine A new channel to
reach your target market as AIDS Clinical Care
will be mailed to your selected lists Brand
association with thought and opinion leaders who
serve on the editorial advisory board and/or
contribute articles for ACC

• 83 of readers look at all or most issues of
  ACC
• 91 of recipients are reading all, most, or
  half of the contents of each ACC issue
• Readers spend over 30 minutes reading each issue

• 93 of readers rated ACC as very high or
  high in timely content
• 90 of readers rated ACC as very high or
  high in interesting topics
• 92 of readers rate ACC as very high or
  high for overall impression
• Source AIDS Clinical Care Reader Survey,
  Massachusetts Medical Society., May 2006

I think its the best HIV-related newsletter in
publication.
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SPONSORSHIP PRICING
The following options proposed by the
Massachusetts Medical Society/New England Journal
of Medicine cover the cost to print and bind
issues of AIDS Clinical Care. (Minimum
sponsorship term is six months) MMS charges
include your company logo, an acknowledgment on
the front cover of the publication, binding of up
to four pages of advertising, and postage. MMS
charges do not include the cost of list rental if
this service is requested.

• 2008 PRICING
• Number of Copies Cost per Issue
  Minimum Cost per Minimum Total
  
  6 Mo. Subscription
  Cost/Yearly Subscription
• 5,000 to 9,999 2.98 89,400 178,800
  Up to a 4 pg Insert
  3.25
  97,500 195,000
• 10,000 to 14,999 2.64 158,400 316,800
  Up to a 4 pg
  Insert 2.84
  170,400 340,800
• Sponsor Supplies Pre-printed Ad Inserts/
  Journal Watch Prints Ad Inserts
• OTHER/ADDITIONAL COSTS
• Welcome letter and envelope (1st issue only)
• Cost of list rental
• Pricing for different quantities (available
  upon request)

As a general internist, this has been an
excellent, informative, yet brief presentation
that can be easily shared and stored for future
reference.