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Data Hygiene A Global Business Problem. Common Data Anomalies and Questions ... Sparrow Medical Center. MIDAS Pharmaceutical Implementation ... – PowerPoint PPT presentation

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Title: bodhtree'com

  • Company Overview
  • Management Team
  • Leadership Team
  • Business Lines
  • IT Services
  • Customer Partner Profile
  • Data Hygiene A Global Business Problem
  • Common Data Anomalies and Questions
  • MIDAS (Multi Industry Data Anomaly Solution)
  • MIDAS Offerings
  • Turn Key Solution Tool Agnostic Scenario
  • Process and Methodology
  • Tools and Technology
  • Industry expertise
  • MIDAS Reference Implementations
  • Healthcare Implementation
  • Pharmaceutical Implementation

Company Overview
  • Established in 1999 to offer IT Consulting and
    Development Services
  • Early adopters of Web Services
  • Established players in data management
  • Focus on niche IT solutions
  • Funded by angel investors
  • Listed on Hyderabad Stock Exchange
  • Resource strength of 540 associates
  • Offering re-deployable IT solutions and
    professional IT services Incubating
    technology-driven ideas.
  • Worldwide customer base including Fortune and
    Forbes Companies
  • Awards
  • HYSEA Best Product Innovation 2005
  • Deloitte Technology Fast 500 Asia Pacific 2007

Management Team
  • Sanjiv Gupta, Founder CEO
  • Over 22 years of industry experience in diverse
    business areas of infrastructure and consumer
    products. Co-founder of several successful
    ventures in Web Services, Digital Media, Online
    Education and other niche business areas.
  • Akila Jaikumar Ph.D., Executive Director Sr.
    Vice President
  • 14 years at DE Shaw Virtusa as Delivery
    Manager, Global Head of Competency Excellence
    Group. Published 13 papers in International
    scientific journals. CMMi Assessment Team Member)
  • Vinay Aggarwal, Director
  • 14 years with Unisys Corp., USA (Including 7
    years with Tata Unisys now called Tata InfoTech
    as CFO). Last job with Unisys was as Director,
    Corporate Marketing, Professional Services at
    their world headquarters in Blue Bell, PA. 13
    years with TCS Asia's largest software services
    provider as CFO / Senior Vice President.
  • Muktesh Sharma, Director
  • Business Partner, Karvy Stock Broking, a
    top-rung financial services company
  • Gusti Noria, Director
  • Chairman Managing Director, Normak with
    extensive exposure in international trade and
    marketing with number of international
    recognitions and awards.

Leadership Team
  • Dr. Uma Garimella
  • Over 25 years of IT industry and academic
    experience- DE Shaw, SQL Star International and
    Bodhtree. Been at University of Hyderabad as
    faculty in Department of Computer Science.
    Certified information system auditor Specializes
    in program management and enterprise security.
  • SubbaRao Devulapalli,
  • Over 20 years in IT industry in Healthcare
    domain - specially Hospital Information Systems,
    Spend Analytics and Materials Management.
    Worked in Apollo Hospitals and Perigon
    Consulting, US.
  • PVS Chalapathi Rao
  • Over 35 years experience in ERP, EAI and
    IT administration. Worked as General Manager in
    BHEL and consulted several PSUs and Government
    Organizations like ECIL, CDM etc Specializes in
    PSU / Government based projects.
  • Raghavan Madabhushi
  • 12 years in IT industry with ERP, BI-DW, EAI,
    SOA, Web 2.0 implementations with strong project
    and product management expertise. Oracle /
    Microsoft Certified Professional specialist in
    data warehouses and J2EE based implementations.
  • Dwarakanath Narasimhan
  • Over 25 plus years of experience in Domain and
    about 11 years of experience in SAP
    Implementations/ Support. Headed several SAP
    implementations as Project Manager/Delivery
    Manager in reputed organizations such as ABB,
    TCS, IBM etc. globally

Business Lines
Professional Services Solutions
Technology Incubation Group
IT Services
  • Application Servers Portals
  • Web Logic / Web Sphere / IIS / Sharepoint /
    JBoss / Apache-Tomcat / Oracle IAS
  • Programming Languages
  • J2EE / PHP / MS.NET
  • Databases
  • Oracle / MySql / MS SQL / HSql / Sybase / DB2
  • Case Tools
  • Erwin / ER Studio / Rational Suite
  • Web Technologies
  • HTTP / HTTPS / XML / Ajax / XACML
  • QA Tools
  • Winrunner / Loadrunner / QTP
  • IT Consulting Application Development
  • Product Engineering, Release Maintenance
  • Data Warehouse Business Intelligence
  • Data Cleansing and
  • Data Management
  • Testing and Test Automation

IT Services
Select Customers
Select Partners Certifications
Data Hygiene A Global Business Problem
  • According to The Data Warehousing Institute, U.S.
    businesses suffer losses, problems or costs of
    more than 600 billion per year due to poor
    quality data, and typical business between 10
    25 of revenues. Source Aug 2008 newsletter of
  • By 2012, dirty data will cause 50 of insurers
    to have compromised decision-making assumptions,
    despite the deployment of enhanced BI and
    analytic tools. Source - Gartner Inc. research
    report of Feb 2008
  • A European Gartner BI survey of more than 600 BI
    users found that more than 35 per cent identified
    data quality as a top-three BI problem facing
    their organisation in the next 12-18 months,
    making it the second biggest challenge overall.
    Source - Gartner report of 22 January 2008 titled
    Organisations Must Establish Data Stewardship
    Roles to Improve Data Quality
  • Although 92 of companies surveyed believe having
    an integrated view of customer data is either
    "critical" or "very important," only 2 have
    actually managed to achieve this. Source -
    Forrester Research report
  • Research by Marketing Direct magazine indicates
    that direct marketers waste 195m in postage
    costs by sending incorrectly addressed
    international mail

Data Hygiene A Global Business Problem
  • A survey by QAS found that 28 percent of the
    direct marketers admitted that their company
    rarely cleans its data or in some cases, not at
  • 88 M per year is spent mailing the deceased(!),
    100m per year mailing people who have moved
  • Up to 67 of UK B2B mailings contain errors
  • 37 of companies still do not have a data quality
    strategy in place
  • 88 of all data integration projects fail because
    of poor quality data Source http//www.dqglobal.c
    om/, http//

Common Data Anomalies
Data Hygiene - Questions
  • Completeness does the organization have data
    assets that are incomplete or missing? Example,
    do all customers have addresses?
  • Accuracy Is the organizations data assets
    sufficiently accurate to meet internal (business
    processes, decision making) and /or external
    (regulatory, third parties) requirements?
  • Integrity Are the organizations data assets
    consistent across the enterprise? for ex, does
    the list of suppliers in a companys ERP system
    match those in the finance application? Do the
    relationships between different data assets make
    sense? Are duplicates removed from the system?

MIDAS (Multi Industry Data Anomaly Solution)
answers and solves these critical and vital
MIDAS Offers
MIDAS - Technology
  • MIDAS is open standard based J2EE application
    which adheres to best industry practices in form
    of vertical specific pre-canned data /
    application integration steps, data connectors
    and reports.
  • SOA JSR 168 compliant architecture
  • Comes with Role based access control (RBAC)
  • Inbuilt data connectors for industry leading OLTP
    / ERP / DSS systems such as
  • SAP, Oracle EBS, JD Edwards, People Soft
  • Salesforce, SugarCRM, Siebel On Demand
  • Quickbooks
  • EDI Connectors
  • JMS, XML
  • Starlims, Labadvantage etc
  • CSV and Excel Files
  • ELN systems

MIDAS Data Integration Suite
  • Bodhtrees MIDAS addresses data hygiene issues
    across different verticals, using proprietary
    tools and processes which are flexible, scalable
    and robust.
  • MIDAS offers convenient options
  • SaaS (Software as a Service), where in customer
    data has been transmitted to Bodhtree servers
    using secure FTP layer. Bodhtree performs data
    hygiene operations and report back results and
    enriched data through web based portal.
  • On Premise, where in Bodhtree installs MIDAS at
    customer premises using data hygiene jump start
    templates. Jump start templates are set of tools
    and processes that Bodhtree has built over years
    of experience in handling critical customer
    needs. These templates enable faster deployment
    of solution at customer end.
  • Turn-key Solutions, where Bodhtree proven
    processes would be applied at customer location
    using customer specific tools. MIDAS process is
    tool agnostic and can be applied on customer data
    using any existing toolset that customer owns.

MIDAS Turn Key Solution
  • MIDAS process can be leveraged with existing
    customer tools. Bodhtree team has expertise with
    following tools.
  • Informatica
  • BO Data Integrator
  • Oracle Warehouse Builder
  • XFusion (SAP Certified Product)
  • Pentaho Data Integrator (Open Source Product)
  • JBoss Metamatrix
  • Pervasive

MIDAS Process Methodology
  • Bodhtree has proven data management methodology
    which has been implemented globally to several
    Fortune 500 and Forbes 200 customers.
  • Methodology comprises of following stages.
  • Data Acquisition
  • Data Profiling
  • Metadata Analysis
  • In Scope Data (9 Step Data Hygiene Process)
  • Data Exclusion Steps
  • Data Inclusion Steps
  • Relationship Discovery
  • Business Rule Validation
  • Data Enrichment (Domain Specific)
  • Client Validation through reports on secure
  • Final Data Dump Integration
  • Data Monitoring, on continuous basis

MIDAS Expertise
  • MIDAS has proven implementations in following
  • Healthcare
  • Financial Services
  • Pharmaceutical
  • Retail Online Services
  • Media and Entertainment
  • CRM
  • EDI Transactions / Claims Processing
  • SCM
  • Product Data Management

MIDAS Item Master
MIDAS - Healthcare Implementations
  • Partnership with Owens Minor (Fortune 250
    Healthcare Supply Chain Solutions company with gt
    7 Billion annual revenue)
  • Implementations at some of the largest healthcare
    providers in US
  • University of Kentucky
  • University of Rochester
  • Catholic Health East
  • Staten Island University Hospital
  • Lafayette General Medical Center
  • Parrish Medical Center
  • University of California, LA
  • Memorial Hermann Health Systems
  • IOWA Health System
  • University of Texas - South West
  • West Chester Medical Center
  • Lennox Hill
  • New York University
  • Yale New Haven
  • Allina Hospitals and Clinics
  • Stellaris Hospitals

MIDAS Pharmaceutical Implementation
  • Executive Dashboard (BIS) Open standards based
    comprehensive dashboard solution for C group.
    Integrated with BI infrastructure and intranet
    portal. 3 Phases completed. Oct 02 to Dec 04.
    Phase 4 started and expected to end by Mar 09.
  • Product Portfolio Management Centralized view
    of molecule, from inception, under development,
    pending approval to sales. Integrating different
    OLTP systems. Completed in Mar06. Phase II
    started and expected to end by Mar 09
  • Financial Data Mart Financial Data Mart
    Solution for Formulations SBU, with sales,
    budgets, manufacturing information. Jul04 to Dec
  • Integrated Demand Supply Planning System
    Implemented Integrated Decision Support System
    for capture and analysis of all data required by
    Demand and Supply Planning Processes. Serves as a
    platform for calculation and reporting of Demand
    and Supply Planning Metrics. Partnered with
    Accenture, where Accenture defined the SCM
    processes and Bodhtree provided BI technology. 2
    Phases completed. Jan 05 to Feb 06.

MIDAS CRM Integration
  • MIDAS integrates with industry leading CRM
    vendors, Salesforce and Siebel on Demand.
  • Data in the CRM applications is accessed using
    MIDAS secure web services API.
  • Using MIDAS users of CRM applications can detect
    duplicates among contacts, leads and prospects.

MIDAS - Advanced Analytical Engine
  • Nearly 70 of the business metrics that
    executives in various industries track are
  • Custom BI projects have lt 30 success rate due to
    - Long Time-to-Value, Shelf-ware, Tepid Exec
    Support, Lack Implementation Expertise
  • Bodhtree is leveraging prior implementation
    experiences to build Pre-Built BI solutions
    offer them to customers in SaaS / Jumpstart
    models, MIDAS in following areas
  • Enterprise Analytics (Marketing, Sales, Service,
    Marketing Product)
  • Healthcare Analytics (Operational, Spend,
    Clinical and Financial)
  • Pharma Analytics
  • Service Analytics (Call Center Analytics)
  • Finance Analytics
  • Retail Analytics
  • Media Analytics

MIDAS - Advanced Analytical Engine
  • Ad Hoc Analysis Business users can slice and
    dice around specified data cube and
  • perform advanced analysis of the data. Ad Hoc
    Analysis allows you to create various
  • charts based on the business requirements and
    analyze the data as per the need.
  • Ad Hoc Query Users can create detail reports by
    performing GUI based query tool.
  • Dashboard A dashboard is a visual display of
    the most important information
  • needed to achieve one or more objectives
    consolidated and arranged on a single
  • screen so the information can be monitored at a
  • Report Portfolio Pre-canned domain specific
    reports which provides insights into
  • details of data.
  • Data Model Pre-designed data models for
    analytical purpose.
  • Data Mappings Pre-built data mappings for
    extract, transformation and loading of
  • data.

MIDAS Reports Advanced Analytical Engine
MIDAS Reports Advanced Analytical Engine
  • MIDAS Analytical Engine provides metrics around
  • New Product Selection
  • Patent Standing
  • Development Milestones
  • Product Filing Performance
  • Product Launch Performance
  • With
  • Highlights
  • Lowlights

MIDAS - Marketing Campaigns
MIDAS - Sales
MIDAS - Service
MIDAS - Web Analytics
MIDAS - Health Care Cost per Adjusted Patient Day
MIDAS - Health Care Operating Margin
MIDAS - Profit and Loss Account
  • For further details email to
  • Raghavan VSR Madabhushi
  • Head - SOA - DW
  • (M) 91 98661-20009
  • Vonage 650-384-0422
  • Deloitte Technology Fast 500 Asia Pacific 2007
    Award Winner