Stacy Zapko, Regional Manager

1

• Stacy Zapko, Regional Manager
• Dean Goetz, Store Manager
• Mariah McGary, Text Manager
• October 23, 2008

2
Agenda Topics

• Text Cycle/Adoption Process
• Reducing Student Cost
• Used Textbooks Book Buyback
• Custom Publications
• Digital Delivery
• Discussion and Q A

3
Follett Higher Education Group Follett is the
leading contractor of bookstore services and
the foremost suppliers of used books in North
America
History Follett is 135 years old and started in
1873. Follett ranks 13th on Crains Chicago
Business of largest privately held companies in
Illinois. Follett ranks 165th on Forbes list of
500 top privately held companies. Mission To
help all college bookstores become world
class, multi-channel academic retailers and to
support higher education by being the preeminent
provider of academic and collegiate products and
services. Market Follett currently operates
more than 830 bookstores across the United
States and Canada serving more than 4 million
students and 300,000 faculty. Employees More
than 8,000 regular full and part-time employees
whose mission is to help Follett become the
Employer and Retailer of Choice by putting
People First. Products New and used textbooks,
an extensive selection of trade and reference
books, ebooks, campus apparel, gifts, computer
hardware software, and related campus
merchandise.
4
The Bookstores Partnership With Your Academic
Community is Critical

• Especially
• When books are adopted
• How books are discussed and used in class
• this is key to students perception of value
• Comments welcome anytime!

5
Textbook Cycle
6
Course Materials ChallengesMissing Adoptions

• Lost opportunity for used book acquisition
• Buyback from students
• Used books from national wholesalers
• Time constraints for new book orders
• Title research
• Vendor follow-up
• Increased carbon footprint
• Lost opportunity to source from students
• Multiple shipments from single source

7
Course Materials ChallengesPrice and Quantity

• Cost of Textbooks
• Continual coverage by media
• Currently discussed by state and federal
  governments
• Pricing determined by publishers
• Determining Quantity
• Sales history
• Enrollment history
• Internet competition 

8
(No Transcript)
9
Campus support of used books

• Book adoptions by due date
• Students receive best price at buyback
• Store searches national used book wholesalers
  daily
• Adoption of Packages or Bundles
• Adopt components integral to course
• Request that publishers offer components
  separately

10
Student Cost Of Ownership Used Books Save
Purchase Price Savings from new price Cash from buyback Total student cost
New 60.00 0.00 30.00 30.00
Used 45.00 15.00 22.50 22.50
Digital 34.25 25.75 0.00 34.25
11
Fall 2008 Term Adoption Timeline

• Courses Expected 827
• Titles Expected 529
• Adoptions Due 04/18/08
• Search for used copies 04/08/08
• Research/Adoption Entry As Received
• Major student buyback 05/19/08
• Sales Floor Set Up 06/30/08
• Purchase Orders to Publishers for new
  copies 06/16/08
• Fall Classes Start Date 09/02/08
• Returns of unsold materials 10/20/08

12
Fall 2008 Book Adoptions Received By Date
Adoptions Due
Opportunity
Student Buyback
Book Adoptions Before Buyback Increases The
Ability To Provide More Used Books To Our Students
13
Spring 2008-09 Term Adoption Timeline

• Courses Expected 830
• Titles Expected 535
• Adoptions Due 10/24/08
• Search for used copies 10/24/08
• Research/Adoption Entry As Received
• Major student buyback 12/13/08
• Sales Floor Set Up 12/01/08
• Purchase Orders to Publishers for new
  copies 11/17/08
• Spring Classes Start Date 01/26/09
• Returns of unsold materials 03/23/09

14
Students Saved
15
Custom Publishing

• Custom versions of major textbooks
• Coursepacks

16
Digital Delivery of Content
17
Student Perception of Value
Reason students dont purchase all required books 4 year College Community College Combined Average
Text would not be used much 20.0 14.1 18.1
Instructor said not necessary 17.1 14.1 16.2
Price of textbooks 17.9 20.3 18.6
18

Sales to Actual Enrollment Observations
Student Perception of Text Value is Strongly
Influenced by Faculty
19
Sustainability

• Textbook recycling
• Reusable shopping bags
• Nexterra carpet backing
• Proper disposal of old computer equipment
• Recycled shipping cartons

20
Thank You!

• For your contributions to education
• For your support of the bookstore
• For inviting us to participate today
• Questions?
• Comments?