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Title: consumerism


1
consumerism
  • By
  • Sharmain Brown
  • November 17, 2009

2
consumers
C O N S U M E R I S M
3
Who is a consumer
C O N S U M E R I S M
  • A consumer is someone who purchases goods and
    services, to meet his or her needs or desires.
  • That includes all of us

4
consumers
C O N S U M E R I S M
  • To survive we need to consume.

5
Primary goods
C O N S U M E R I S M
  • These are raw materials and or ingredients such
    as eggs, wheat or machinery parts.

Secondary goods
Items made from primary goods, such as
bread,clothing, books or television.
6
Services
C O N S U M E R I S M
  • These are things such as electricity, and gas
    that power our heating, our cookers and
    telephone.

We consume non-essential service from other
people, such as beauty treatment, financial
advice, hair cut or tutoring.
7
Example
C O N S U M E R I S M
  • Things we require for an acceptable quality of
    life are called our

NEEDS.
8
Wants
C O N S U M E R I S M
  • Things we can do without such as games,
    computers, television, telephone and
  • I-pods are called

9
What is the Difference between Goods and Services?
C O N S U M E R I S M
  • List some different types of goods and services
    that people consume?.

10
C O N S U M E R I S M
May buy a chocolate bar from a shop or a private
lesson from a teacher.
May be a family eating an evening meal or a
cricket team that buys new equipment.
INDIVIDUAL
GROUPS
Types of Consumers
INSTITUTIONS
  • May be a hotel that buys products such as towels,
    bedding and food on a large scale. (buys in bulk
    directly from the manufacturer)

11
Consumer IS king?
C O N S U M E R I S M
  • What does this means?

12
Factors influencing consumers
C O N S U M E R I S M
  • Available resources of consumer
  • Prices of goods and services being sold
  • Cultural practices, eg. Bun and cheese at Easter
  • Amount of credit the consumer is allowed
  • Consumer needs and wants
  • Advertisements

13
advertisements
C O N S U M E R I S M
  • More often referred to as adverts or ads and they
    are a part of our world.
  • We are bombarded with ads on television, radio,
    billboards, newspapers, magazines, and flyers.
  • Why people advertise and how much do
    advertisements affects us?

14
What products do these symbols relate to?
C O N S U M E R I S M
15
Types of Advertisements
C O N S U M E R I S M
Informative
Persuasive
Tells us about products, financial products,
events and computers.
They promote products that we do not need but may
want, eg. I -pods, fast foods.
Humorous
Some adverts use humor to appeal to us.
16
aim of advertising
C O N S U M E R I S M
  • The aim of advertising is always the same, to
    persuade us to buy a particular product or
    service.
  • adverts appeal to our desires to satisfy basic
    urges, for excitement or to improve our image,
    our looks and our life.

17
how Adverts persuade us.
C O N S U M E R I S M
  • Suggesting that our lives will improve if we buy
    a product or service.
  • Imply that by using a particular hair product one
    will be come beautiful and successful. Or the
    latest mobile will make one popular.

18
how Adverts persuade us.
C O N S U M E R I S M
  • By convincing us that we have a need and that a
    product or service can meet this need.
  • For Parents, adverts can make them feel guilty
    if they do not buy a particular product for their
    child.

19
how Adverts persuade us.
C O N S U M E R I S M
  • By suggesting that everyone else has this item
    and that we are missing out or falling behind by
    not having it too.
  • By making us feel important or special.
  • Eg. an ad might tells us that we deserve
    something or that our opinion is important.

20
The good and bad of advertising
C O N S U M E R I S M
21
advertising advantages
C O N S U M E R I S M
  • Advertising informs us what products and services
    are available so that we can make informed
    choices.
  • Increases consumer spending which helps Jamaica's
    economy and creates jobs.
  • Encourages competition between different
    companies and brands, helping control prices.

22
advertising disadvantages
C O N S U M E R I S M
  • Adverting cost increases the cost of a product or
    service.
  • Advertising persuades us to buy things we do not
    need and cannot afford, which leads to financial
    difficulties.
  • Adverts can create dissatisfaction. People want
    more products and services rather than being
    happy with what they have.
  • Also when someone buys a product, it may not make
    them feel the way they expected to feel.

23
C O N S U M E R I S M
  • Which tactics this advertisement uses to convince
    consumers to buy.
  • Does it appeal to basic desires, convince readers
    of a need or flatter the reader?

How does this advertisement persuade you to buy
the product?
24
C O N S U M E R I S M
  • Which tactics this advertisement uses to convince
    consumers to buy.
  • Does it appeal to basic desires, convince readers
    of a need or flatter the reader?

How does this advertisement persuade you to buy
the product?
25
Home Work
C O N S U M E R I S M
  • Create an advertisement for a local product?
  • Decide which product you will promote and what
    tactics you will use to persuade potential
    buyers?
  • Name your product. Decide whether your advert
    will be for TV, print, or the internet.
  • Design and write your advert, using images and
    illustrations.
  • Test your adverts on friends and family. Ask them
    if they would buy the product based on your
    advert?

THE END!!!
26
INFORMATIVE ADVERTISEMENT
C O N S U M E R I S M
27
PERSUASIVE ADVERTISEMENT
C O N S U M E R I S M
28
HUMOUR ADVERTISEMENT
C O N S U M E R I S M
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