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Media Literacy: Critical Thinking About Media Messages

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Title: Media Literacy: Critical Thinking About Media Messages


1
Media LiteracyCritical Thinking About Media
Messages
  • Frank W. Baker
  • media educatorfbaker1346_at_aol.com

2006 Early Learning/Literacy Symposium
2
Pay no attention to that man behind the
curtain.
3
(No Transcript)
4
Media Literacy
  • Awareness of how much time young people spend
    with media
  • The knowledge, skills and abilities to understand
    how the media work critical thinking about
    media messages

5
Snapshot of kids media
  • 87 of 8- to 17-year old children play video
    games at home (mediafamily.org)
  • When asked what they do when TV commercials come
    on, nearly 60 of respondents say they watch
    them(American Kids Study, 2005)
  • TV is on in the typical African-American home
    1110 a day, compared with 7 34 in white homes
    (Nielsen Media Research)
  • Sixty nine percent of kids 6-14 have TVs in their
    bedrooms (U.S. Multicultural Kids Study
    2005)
  • Children aged 2-5 watched an average of 3 hours
    and 40 minutes of television a day during
    the 2004-5 TV season (Forrester Research)

6
Media influences
  • Researchers found that children who spent
    more time watching TV eat more calorie-dense,
    low-nutrient foods advertised on television.
  • Archives of Pediatric and Adolescent
    Medicine, April 2006

7
(No Transcript)
8
Snapshot of kids media
Generation M Multi-tasking (March 2005)
9

Our students are growing up in a world saturated
with media messagesyet, they (and their
teachers) receive little or no training in the
skills of analyzing or re-evaluating these
messages, many of which make use of language,
moving images, music, sound effects.
Journal Adult Adolescent
Literacy, February 2004
10
  • While more young people have access to the
    Internet and other media than any generation in
    history, they do not necessarily possess the
    ethics, the intellectual skills, or the
    predisposition to critically analyze and evaluate
    their relationship with these technologies or the
    information they encounter. Good hand/eye
    co-ordination and the ability to multitask are
    not substitutes for critical thinking.
    Dr. David Considine, media
    educator

11
Media Brain Research

The most recent research tells us that the brain
is still developing even as late as the teenage
years.Young people, who are exposed to the
screens ( TV, computer, etc.)are more likely to
have re-wired critical brain connections needed
for things like creativity imagination.Doctors
are now realizing that media is as much a health
issue as many other childhood disorders and
diseases.
video
12
What preschoolers canbegin to understand
  • It is a good idea to think and talk about what
    we see/hear on the screen
  • All media are made by storytellers
  • Some storytellers are more trustworthy than
    others
  • Media storytellers use pictures (and sound) to
    tell stories languages used make thinks look
    different than they might be in real life
  • Rules in our home might be different than rules
    on TV or computer
  • Dr. Faith Rogow, Early
    Childhood Expert/Media educator

13
Media literacy
  • Take a few minutes and write your
  • own definition
  • What is media literacy?
  • OR
  • Why should our students be media literate?

Video
14
Media literacy
  • Media literacy is concerned with helping
    students develop an informed and critical
    understanding of the nature of mass media, the
    techniques used by them, and the impact of these
    techniques. More specifically, it is education
    that aims to increase the students' understanding
    and enjoyment of how the media work, how they
    produce meaning, how they are organized, and how
    they construct reality. Media literacy also aims
    to provide students with the ability to create
    media products. 
    (Source Media Literacy
    Resource Guide,
    Ministry of Education Ontario, 1997)

15
Core Concepts Media literacy
  • All media are constructions (of reality)
  • Media are constructed using languages with their
    own set of rules
  • Media convey values and points of view
  • Different people experience the same media
    messages differently
  • Media power profit

Source Center for Media Literacy
16
All media are constructions
17
What is this?
Remember media construct (re-present) reality
18
Media constructed using languages
Language of film Camera workLighting Editing
SetsSound/musicCostumes
Expressions
19
Camera angles
20
Lighting
21
Media convey values and points of view
22
Audiences negotiate meanings
23
Media power profit
  • FOX (News Corp) NBC (GE) CBS
    (Viacom) ABC (Disney)CNN (AOL/Time Warner)

24
Advertiser-Audience Relationship
You are brought to the sponsor by the program.
  • The following
  • program is
  • brought to you
  • by the sponsor.

25
Critical Inquiry
  • Who created/produced the message?
  • For what purpose?
  • For which target audience(s)?
  • What techniques are used to
  • 1) attract attention 2) increase believability
  • Who or what is omitted and why?
  • How do you know what it means?
  • Does it contain bias or stereotypes?

26
Media Literacy in FloridasSunshine State
Standards
ENGLISHListening, Viewing, and
SpeakingStandard 2The student uses viewing
strategies effectively.Grades 3-52. Recognizes
and responds to nonverbal cues in a variety of
nonprint media, such as motion pictures,
television advertisements, and works of art.
27
Media as languages
28
Reading the visual
29
Using magazines
30
Changing what we teach
"If video is how we are communicating and
persuading in this new century, why aren't more
students writing screenplays as part of their
schoolwork? Heidi Hayes Jacob
video
31
Using Toy Commercials
Buy Me That a 3 part video series
Script
Toy Ad
Analysis
Worksheet
32
Using Toy Commercials
Cinderella Magical Talking Vanity
video
33
Activity
Each group receives an ad Use the handout to
answerthe questions about the ad Share
time Create the script for the ad
34
Teaching about signs
  • What are signs?What are their purposes? What
    do they say?
  • How is color used? Why are they
    here?

35
Teaching with film
"Film has its own language, its own grammar..
It's helpful for students to know this language
and to think critically about film in an
increasingly visual world. Martin Scorsese
If people arent taught the language of sound
and images, shouldnt they be considered as
illiterate as if they left college without being
able to read and write?
George Lucas
36
The Languages of film
Camera workLighting Editing
SetsSound/musicCostumes
Expressions
Because of Winn Dixie
37
PBS Media Literacy
http//pbskids.org/arthur/parentsteachers/lesson/m
edialiteracy/index.html
38
PBS Media Literacy
http//pbskids.org/dontbuyit/
39
Resources
40
Ideas for elementary
Introduce photography visual literacyIntroduce
film through flip booksCereal box design
nutrition messagesMedia diary exploring media
in my worldCreate your own 30 second
P.S.A.Produce a classroom magazine or newspaper
41
Recommended books
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