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Title:

MKT 335: Powerpoints

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Chapter 20: Overview, Ethics Chapter 10: Endorsers and Message Appeals Chapter 1: Introduction to IMC Chapter 11: Assessing Message Effectiveness – PowerPoint PPT presentation

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Title: MKT 335: Powerpoints


1
MKT 335 Powerpoints
  • Chapter 20 Overview, Ethics Chapter 10
    Endorsers and Message Appeals
  • Chapter 1 Introduction to IMC Chapter 11
    Assessing Message Effectiveness
  • Chapter 2 IMC Process, Brand Equity Chapter
    12 Traditional Advertising Media
  • Chapter 3 Positioning and Targeting Chapter
    13 Alternative Advertising Media
  • Chapter 4 The Communication Process Chapter
    14 Direct Advertising
  • Chapter 5 Persuasion Chapter 15 Media
    Planning and Analysis
  • Chapter 6 Product Adoption Chapter 16 Sales
    Promotion Overview
  • Chapter 7 Names, Logos, Packages,
    P.O.P. Chapter 17 Trade-Oriented Sales
    Promotion
  • Chapter 8 Overview of Advertising
    Management Chapter 18 Consumer Sales Promotions
  • Chapter 9 Creative Advertising
    Strategy Chapter 19 PR and Sponsorship
    Marketing
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