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Promoting Canada as a Study Destination in India Synergy Education Conference October 6-7, 2011

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STUDYING IN CANADA ... but Canada s advantages remain yet to be ... The country of destination is the most important factor when deciding to study abroad; ... – PowerPoint PPT presentation

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Title: Promoting Canada as a Study Destination in India Synergy Education Conference October 6-7, 2011


1
Promoting Canada as a Study Destination in
IndiaSynergy Education ConferenceOctober 6-7,
2011
STUDYING IN CANADA
Lee-Anne Hermann Deputy Director and Trade
Commissioner Edu-Canada International Promotion
of Education in Canada Foreign Affairs and
International Trade Canada
2
Promoting Canada as a Study Destination
  • The Current Situation
  • Indian Students in Canada
  • Canadas Engagement
  • Latest Research
  • Canadas International Education Strategy

3
The Current Situation
  • International students contribute (2008)
  • 6.5 billion annually to Canadas economy
  • 291 million in direct government revenues
  • employment for 83,000 Canadians
  • Attracting young international Highly Qualified
    Persons (HQP) including holders of technical
    degrees in key trades sectors continues to be
    highly competitive among major industrialized
    countries
  • Canadas education sector is gaining momentum in
    priority markets (especially in China, India and
    Brazil)
  • Countries which spend more on marketing are ahead
    of Canada in certain areas, but Canadas
    advantages remain yet to be discovered there is
    considerable room for growth

4
Indian Students in Canada
  • Mobility choices broadening with expectation for
    service and quality
  • Burgeoning middle class
  • Wealth in second tier cities
  • Internal competition will lead to pursuit of
    quality, foreign-based education
  • Economic barriers decrease but interest in career
    outcomes increasing (broadening from
    business/engineering)

5
Indian Student Enrolment in Canada Snapshot
  • 17,530 long-term students from India studying in
    Canada of which 11,533 entered in 2010
  • 8 of Canadas long-term international student
    population
  • Strong diaspora in Canada with more than 1
    million Indian immigrants support system

6
Number of Indian Students Entering Canada by Year
Citizenship Immigration Canada, RDM 2010 Facts
and Figures
7
Indian Students in Canada Share of the Pie
Citizenship Immigration Canada, RDM 2010 Facts
and Figures
8
Indian Students in Canada by Sector
2010
2009
Citizenship Immigration Canada, RDM 2010 Facts
and Figures
9
Indian Students in Canada Sectoral Analysis
Sector 2009 Student Visas Issued 2010 Student Visas Issued Change
K-12 150 205 37
University 3,930 4,640 18
Trade 1,575 1,415 - 10
Other Post-Secondary 3,470 10,560 204
Other 430 700 63
Total 9,560 17,530 83
Citizenship Immigration Canada, RDM 2010 Facts
and Figures
10
Student Partners Program A Success Story in the
Making
2008 of Student Visas Issued 2009 of Student Visas Issued 2010 of Student Visas Issued
Universities 1,016 (32) 1,398 (38) 1,754 (14)
Others 675 (21) 746 (11) 1,322 (11)
SPP Colleges 1,503 (47) 4,443 (67) (196 increase over 2008) 9,176 (75) (511 increase over 2009)
Total 3,194 6,587 12,252
11
Applications Processed for Students Abroad (In Persons) - 2010 Applications Processed for Students Abroad (In Persons) - 2010 Applications Processed for Students Abroad (In Persons) - 2010 Applications Processed for Students Abroad (In Persons) - 2010 Applications Processed for Students Abroad (In Persons) - 2010 Applications Processed for Students Abroad (In Persons) - 2010 Applications Processed for Students Abroad (In Persons) - 2010 Applications Processed for Students Abroad (In Persons) - 2010 Applications Processed for Students Abroad (In Persons) - 2010 Applications Processed for Students Abroad (In Persons) - 2010
Students - Processing (Persons) Students - Processing (Persons) Students - Processing (Persons) Students - Processing (Persons) Students - Processing (Persons) Students - Processing (Persons) Students - Processing (Persons)   Students - Processing Times (Persons) Students - Processing Times (Persons)
Missions Abroad Application Received Approved Refused Total Approval Rate Permits Issued   80 of Cases Finalized within X Days Total Finalized
Worldwide 137,125 96,622 36,168 132,790 73 96,622   35 Days 132,790
Asia Pacific 74,855 50,955 21,828 72,783 70 50,955   35 Days 72,783
Chandigarh 12,821 5,593 7,414 13,007 43 5,593   28 Days 13,007
New Delhi 11,081 6,681 4,483 11,164 60 6,681   28 Days 11,164
Citizenship Immigration Canada, RDM 2010 Facts
and Figures
12
India - The Current Environment
  • Education plays an increasingly important role in
    Canadas growing relationship with India
  • Education featured on agenda of recent high-level
    visits to India
  • Canada faces challenges in the Indian education
    market, including
  • Information gap penetration regarding Canadas
    excellence
  • Slow growth in visibility of Canadas education
    brand
  • Limited on-the-ground support network, although
    this is changing
  • Regulatory framework can impede partnership growth

13
Canadas Education Strategy in India
  • Canadas Education Strategy in India aims at
  • Delivering well coordinated initiatives to
    promote awareness of Canadas education
  • Providing market intelligence and support to
    Canadian institutions
  • Informing students and influence brokers of
    education and career opportunities
  • Facilitating networking and collaboration between
    Canadian and Indian institutions through visits,
    seminars, workshops, outcalls, etc.
  • Engaging on skills training, in coordination with
    new Public Private Partnership (PPP), National
    Skills Development Council (NSDC), Association of
    Canadian Community Colleges (ACCC) and Sector
    Skills
  • Increasing Canadas presence through traditional
    and social media engagement

14
Canadas Education Strategy in India Key
Activities
  • Education Exposure/Familiarization Tour to Canada
    in collaboration with provinces
  • Advocacy/brand building activities through
    participation at Education events
  • FICCI Higher Education Summit, November 11-12,
    2011
  • Techfest Mumbai, January 2012
  • West Bengal and Bhutan Outreach, January 2012
  • Alumni database development
  • Education leaders outreach to Canada
  • Student information seminars/ webinars / live
    chats
  • Agent familiarization seminars/ webinars

15
Latest Research Commissioned by Edu-Canada
  • Economic Impact of International Education in
    Canada (2008)
  • 6.5 billion/ year
  • Best Practices on Managing the Delivery of
    Canadian Education Marketing
  • Identify best practices
  • Provide guidance to policy makers
  • Leverage and Network Strategy for International
    Education Conferences Handbook
  • Full reports available online www.international.g
    c.ca/education
  • Coming Soon
  • An Assessment of Canadas Capacity for
    International Student Enrollment
  • Canadian Award Opportunities for Canadian
    Students
  • Economic Impact of International Education in
    Canada

16
Canadas International Education Strategy The
Future
The Budget presented to the House of Commons on
June 6th, 2011, stated   A New International
Education Strategy Innovative and outward-looking
colleges and universities are key partners
in developing a diverse, skilled and
internationally focused workforce. Budget 2011
allocates 10 million over two years to develop
and implement an international education strategy
that will reinforce Canada as a country of choice
to study and conduct world-class research.
Elements of the strategy will include promotion
and advertising initiatives strengthening of
international representation in key markets and
the development and dissemination of market
intelligence for institutions. This will
strengthen our engagement with emerging economies
and ensure greater collaboration between Canadian
and foreign institutions. An advisory panel
reporting to the Ministers of Finance and
International Trade will be established to make
recommendations on the strategy and to set out
the contributions of all partners.
17
Thanks! Questions?
Your professional resource A central source
for promotion www.edu-canadapro.gc.ca www.educa
tionau-incanada.ca Contact us W
www.international.gc.ca/education E
edu-canada_at_international.gc.ca T 613-944-0762
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