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Establishment of a Travel Agency


... NTUC Attractions e.g. Singapore Zoological Garden The Travel Distribution System Miscellaneous a) Tourism Board :- Singapore Tourism Board, ... – PowerPoint PPT presentation

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Title: Establishment of a Travel Agency

Establishment of a Travel Agency
What is a Travel Agency?
  • Sales office that sells to customers many of the
    various components of travel (transportation,
    accommodation, sightseeing, car rentals, etc.)
  • Items are offered to the agent by travel
    suppliers in return for a commission

What is a Travel Agency?
  • Service business and relies on the following
  • factors for its success
  • Travel agency reputation word of mouth
  • Conventional advertising radio, television,
    direct mail, newspaper ads
  • Repeat clients

What is a Travel Agency?
  • Convenience of location/hours the agency may be
    selected because it is located close to the
    clients home or business, or its hours of
    operation may be very convenient for the client.
    Travel decisions are often made in the evening or
    on weekends, therefore location of the travel
    agency is very important

What is a Travel Agency?
  • Without a travel agent, thousands of suppliers
    would need their own sales representatives and
    staff to get the attention of potential travelers
    for direct bookings

What is a Travel Agency?
  • Some reasons customers preferred to use
  • travel agents -
  • Helps to get the value for money
  • Assures the highest quality accommodation and
    other services
  • Provides objective opinions

What is a Travel Agency?
  • Ensure a trouble free trip ( by dealing with
    reputable suppliers and by anticipating problems
    so that they can be resolved before departure)
  • Provides someone to call for when things go wrong

The travel consultants role
  • Parts of the travel consultants normal
  • responsibilities -
  • Operating office equipment including postage
    stamps, copiers and reservations and ticketing
  • Composing letters, assembly and storage/retrieval
    of clients files

The travel consultants role
  • Familiarity with Bank Settlement Plan (BSP)
    requirements and completion of all reports
  • Knowledge of geography and ability to read maps
    and atlases
  • Product knowledge and keeping up to date on
    travel industry manuals and brochures

The travel consultants role
  • Counselling and selling skills
  • Telephone skills
  • Coping with clients complaints
  • Research skills on destinations
  • Knowledge of ticketing and fares rules and forms

The travel consultants role
  • Main tasks of a travel consultant
  • Consulting/customer service 38
  • Sales 27
  • Processing document/reservation/
  • ticketing 24
  • Marketing 3
  • Management 3

The travel consultants role
  • Training 2
  • Other 3

The Travel Distribution System
  • Provides a framework in which the various
    components of the industry
  • Tourist is serviced by the travel agency that, in
    turn, is serviced by the tour operator and other
    travel suppliers.

The Travel Distribution System
  • Tour Operator/Travel Supplier The Travel Agency
    - Tourist

The Travel Distribution System
  • 1) Transportation
  • Scheduled/National airlines e.g. Singapore
  • Charter/Domestic airlines e.g. Silkair
  • Railways e.g. Euro rail Orient Express
  • Bus companies e.g. Greyhound, Grassland, Sri Maju
  • Car Rental companies e.g. Hertz, Avis

The Travel Distribution System
  • Accommodation
  • Hotel e.g. Hilton, Hyatt
  • Resort e.g. Bangkok Resorts Spas

The Travel Distribution System
  • Tours
  • Package Tour Operator (GIT) e.g. Chan Brothers
    Travel, CTC, SA(UIC)
  • Independent Tours (FIT) e.g. Royal Orchid
  • Cruise Lines e.g. Star Cruise

The Travel Distribution System
  • Other Suppliers
  • Travel Insurance e.g. AIA Insurance, AIG, NTUC
  • Attractions e.g. Singapore Zoological Garden

The Travel Distribution System
  • Miscellaneous
  • a) Tourism Board - Singapore Tourism Board,
    Tourism Authority of Thailand (TAT)

Spores Travel Agent Handbook
  • Addresses questions frequently asked in
  • relation to the conduct of an existing and
  • new travel agent business. It includes the
  • following -
  • licensing requirements and duties of a travel
  • Speedy reference guide

Spores Travel Agent Handbook
  • Relevant legislation governing the business of a
    travel agent in Singapore
  • use of the Travel Related Users System as an
    electronic means for compliance with some
    licensing requirements.

Registration of a Travel Agency
  • Requirements for all applicants -
  • a) Registration of Company
  • b) The Paid-Up Capital
  • c) Key Executive
  • d) Travel Related Users System (TRUST) the
    Internet E-mail Address
  • e) Office Space and Signboard

Registration of a Travel Agency
  • Using HDB residential flats or private
    residential property as offices are required to
    seek approval from Housing Development Board
    (HDB) or Urban Redevelopment Authority (URA)

Travel Related Users' System (TRUST)
  • Up-to-date information on all licensed travel
    agents in Singapore, read notices, circulars or
    press releases by Singapore Tourism Board on the
    Bulletin Board.
  • Access information on upcoming overseas or local
    trade or consumer events as well as festivals in

Travel Related Users' System (TRUST)
  • If you are a licensed travel agent, you can
    update your company's record instantaneously and
    even submit your license renewal online!
  • All these are possible here at TRUST - a one-stop
    licensing website for all travel agents in